As you discovered in part one of this ongoing series. When it comes to you or your major competitors strategically growing your business or services.There really is no shortage of potential marketing or promotional ideas and strategies to seriously consider. Right?
Meaning: You can go the potentially expensive traditional route. Correct? You know.Outrageously expensive, local Sunday newspaper ads or inserts. Or roll the dice and buy up a series of local prime time radio or TV spots.
And of course there’s always good ole fashion direct snail mail postcards.
And if you really wanna waste a ton of money, time and other extremely valuable resources. You can go with telemarketing. Good luck with that by the way. Online you can try your hand at potentially expensive PPC (Pay Per Click) or solo ad campaigns etc.
And if you’re gonna at least test any type of potentially profitable PPC ad or promotional campaigns. You’re definitely gonna need a reputable, paid email service provider, correct? Agreed.
But at the end of the day. You’ll have mounting ongoing front end expenses. But sadly you may not have earned any money. Right? Unless?
Are You Constantly Wondering How Can I Make My Small Business Grow Faster?
If you are. Congratulations. Huh? Because so is everyone else. Take another quick glance at the featured image with this particular blog post. It’s a screenshot from my recent appearance on Hugh Meyers popular “Money Talks” podcast.
And that screenshot image is from the youtube recording. (Which you can see the entire 51 minute replay. Simply by clicking on the link below. So you too can also discover, at least seven extremely low cost, market tested, non traditional strategies and tactics for growing your business or service.
By at least 25% or more in the next 90 days or less. Just depending on how much continuous effort and resources you’re willing to dedicate towards doing so.)
And while part two of this ongoing series really isn’t about podcasting or guest podcasting per se. It does bring up a major point. Which is. Whenever you and I or your major competitors participate in any type guest podcasting opportunity.
You get in front of a laser targeted audience. Typically between 30-60 minutes per appearance.Virtually for free, right? And the audience, unlike those on Facebook, don’t just randomly come across your ad while they’re power scrolling. Correct?
Subscribers Are Sincerely Interested In Discovering Proven Solutions To Their Biggest Challenges!
Instead the subscribers, (both current and future) readily volunteered to receive each new episode alert notice. Hopefully you can readily appreciate the difference in mindsets.Right?
But here’s one of the major unspoken key long term benefits of podcasting or guest podcasting. You only need to record each episode correctly once.
Then it automatically gets archived and current and new subscribers can access it.For as long as the show is active. And if, (as in the case of Hugh Meyer.) They also record a video and start promoting it on youtube, Linkedin or Vimeo etc.
This means even more free viral exposure.Correct? Absolutely.
Start Hooking The Growth Of Your Business Or Service With The Overall Well Being Of Your Customers Or Clients And You’re Definitely Heading Down The Right Path!
So image this. You approach several RN’s (Registered Nurses) and LPN’s (Licensed Practical Nurses.) Who work in a senior citizen facility or something similar.
And for an extremely limited time you allow the first 100 or X number of them to purchase any bottle of your best smelling or most popular, 64 oz. bottles of perfume fragrances of their choice.
While supplies last. And they get to save 10 or X% off the normal retail price. However, simply for dragging a friend/acquaintance with them to your store whose at least 18. Before the ten day window handwritten date actually expires on your extremely time sensitive gift certificates.
They automatically get to purchase any 64 oz. bottle of perfume you currently have in stock. Or you give them an extremely time sensitive gift certificate credit for X..
Where for an extremely limited time they get to purchase one 64 or X size ounce of one of your best selling perfumes. At either 30-60% off. Say what? Or at your actual hard cost. Provided they drag a semi qualified guest with them. Plus join your opt in mail or text messaging list.
Are You Finally Ready To Take Your Business Or Service To The Very Next Level Or Two? (Say Yes!)
You or your major competitors could have your top female sales associates or top female store managers. Spend the next 30 or X number of days. Eating out at local Mom & pop owned, single location restaurants.
Which have at least some female waiters. And have your female sales associates wearing some of your most popular, mid to high level perfumes.
And the moment they get any compliments.
They asked the person, how many local women do they know. Who would probably love to purchase a great smelling high end perfume like the one they’re currently wearing. But save anywhere from 25-50% off the normal retail price of X.
Your sales reps will immediately hand these ladies a market tested sealed envelop. And it will initially have at least eleven or X number of extremely time sensitive gift certificates in the envelop. Ten or X number of them will be from you or your major competitors store. And initially the other one will be from a non directly competing local vendor.
Who you set up some type of mutually beneficial JV (Joint Venture) or cross promotional arrangement with.
Coming up shortly in part two. You’ll discover at least three more proven ways to monetize this entire process. For now.Are you starting to better appreciate how strategically growing your business or service, can successfully be done? Even without a massive traditional advertising or promotional budget.
As Soon As Yo Develop A Different Mindset! You’re Start Seeing A Whole More Untapped Marketing Or Promotional Opportunities!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!