How Strategic Collaborations Definitely Give You A Competitive Advantage!Part Two
Hopefully after reading part one of this ongoing series.
You’re definitely starting to fully realize and better appreciate, just how practical it is, for you to create your very own competitive advantage,correct?
This is so good to hear.
Because here’s the thing in a nutshell.
Practically any and every one of your major competitors, can initially throw away tons of money, on outrageously expensive, dismally performing, non traditional advertisements.
However, the key to separating yourself from them, is by strategically using various types of, relatively inexpensive, low hanging fruit marketing or promotional strategies and or tactics.
Which consistently produce, viral positive word of mouth and mouse results. Because this is where, the long term marketing leverage takes place. Does it not?
Ever Wonder How To Grow Your Small Business Through Social Media Indirectly?
Just to be clear. The viral social media buzz being referred to here, is not the current formalized social media platforms, such as Facebook, twitter and or Instagram etc. No way. Say what? 😀
Instead,it’s primarily referring to old school social media? You know, viral positive word of mouth, (and now) mouse buzz.
Where two really close acquaintances, relatives, co-workers, colleagues, friends,spouses, neighbors,business partners, associates, fraternity brothers or sorority sisters or whatever.They share positive or negative info on whatever. 😀
Only now, when they do so. Their videos, images and or whatever, potentially goes viral.And what serious, profit seeking entrepreneur, isn’t up for that. Right? 😀 Absolutely.
So Have You Notice That Building Your Direct Sales Business Isn’t Always So Direct?
Case in point. Let’s suppose you currently run a fairly successful retail jewelry store. And even though you currently only have a single location.
Your ideal customer, (especially women) between the ages of 25-55. These ladies usually have total lifetime customer value metric numbers. Which are typically somewhere in the neighborhood $6,500-$11,000 dollars.
Give or take over the next five to seven year period. And even though, just like the vast majority of your major competitors.
You also spend, (more like waste!) A ton of money, on some outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
And it certainly doesn’t take a graduate with a MBA Harvard business school degree to realize and appreciate, whenever you do generate any semi qualified leads, from (either) your local, prime time TV and or radio ad campaigns.
Successfully Building Your Small Business Brand Doesn’t Have To Take Eternity!(Nor Cost You A Proverbial Fortune!)
Typically, these leads cost anywhere from $125-$450 each. Ouch. However, whose to say, you can and shouldn’t carefully look around.
And uncover a few local businesses and or service providers, who are non directly competitive.
And form a few strategic alliances, (aka) joint venture (JV) partnerships with. And inexpensively help them, (not only) earn for for a whole lot less.
But help them steadily build a far more stable business model in the process.
Now of course, it goes without saying. One of the critically important keys to successfully implementing and following through on, any type of strategic alliance, with a non directly competing local vendor, is you need to have an already established relationship of some kind.
This being said. One morning while buying your standard, two dozen donuts, and three toasted bagels w/cream cheese and three large ice Lattes! 😀
The owner/cashier, whom both you and your staff, has literally known for years, comments on the absolutely beautiful, diamond studded necklace and earrings you’re so proudly showcasing.
How And Why You Simply Must Put The Advantages Of Word Of Mouth Advertising And Or Marketing To Work For You! (Before Your Major Competitors Do!)
Case in point. Even though you’ve only been standing in line, in this incredibly popular, non franchised bakery, for all of 15 minutes or less.
You can’t help but notice, all of the local women, (presumably) from all walks of life, careers and or income levels.
Who are steadily buying among other things, large cups of their morning coffee!Which causes an instant marketing inspirational, light bulb moment for you. 😀
You quickly do the math in your head. And you realize, for just an initially small investment of just $1,000 dollars or so.
In order to inexpensively test your marketing hunch. You could give the bakery owner(s), $1,000 (or X) amount of dollars.
In order to give X amount of local ladies, $3 dollars off any large cup of whatever beverage they purchase! Say what? 😀
Who Says Positive Word Of Mouth Advertising Has To initially Cost A Fortune To Create And Or Generate!
Which means, initially, a total of 333, (or X number of) local ladies, (much to) their total surprise, will receive a $3 or X dollar credit, off their next large beverage purchase!
Do you think, 333 local women, who receive a totally unexpected $3 dollar credit, off one of their favorite morning beverages, from one of their favorite bakeries!
They won’t go all out, both on and off of social media,to help spread the word? You so got that right! 😀
You’ll have your local printer, create some really cool envelopes, which have the words “Congratulations!” printed on the outside of the semi sealed envelop, in big, bold red letters! 😀
The Proven Combination Of The Right Sales Marketing Tips Is All You Initially Need To Get Started!
And inside, they’ll find a two sided index style sized card.With one of your very best, extremely time sensitive market tested offers.
Side (A.) will “thank” them for being an extremely valued and loyal customer of blanks blank! Meaning, whichever type of local businesses and or services, you put together, these strategic alliances with.
And side (B.) will have one of your best, market tested, extremely time sensitive offers, directed at first time customers only.
This Is How And Where You Put Your Marketing And Campaign Strategies On Steroids!
They will be directed too:
A.) Come to your store, before the hand written date on side (B.) expires.And for doing so, they automatically save 20 (or X%) off their initial purchase.With no minimum purchase requirements.
Plus, simply by bringing a semi qualified guest, whose at least 18 with them. They automatically save a whopping 50 (or X% off) any purchase, up to X.
B.) They will also be directed to? Drum roll please! 😀 Enter your free monthly drawing, by joining your VIP opt in email/mobile marketing list.’
For their chance, to win a beautiful, $2,500 dollar, diamond studded necklace. 😀
Just Make Sure You Emphasis Is On Serving Your Target Audience When Creating A Marketing Plan!
And remember what started this initial marketing snow ball rolling. Why it was none other, than a $3 (or X) dollar credit, for a rather inexpensive morning cup of coffee. Say what? 😀 How about that?
Just ahead in part three, you’ll discover even more non conventional ways, of how certain strategic alliances, can definitely give you a much deserved, competitive advantage. See you in just little bit in part three.Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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