How Strategic Collaborations Definitely Give You A Competitive Advantage!
So who in business, can’t or doesn’t want to create some type of temporary and or permanent competitive advantage? Me too! 😀
In fact, would it bother you in the least, if you were to implement, some extremely low cost, non traditional marketing strategies and or tactics.
Which definitely allowed you to routinely out promote and or market, your major competitors.
And create a ton of, viral positive word of mouth or mouse buzz. For literally pennies on the dollar.
And while you’re doing this, help another non directly competing vendor, increase (both) their front and back end gross profits as well. That would truly be a win/win situation, would it not?
So How Would You Consistently Go About Creating And Or Generating A Competitive Advantage When You Initially Have Extremely Limited Resources!
Let’s say you’re just getting started with the public speaking component of your business.And for now, you’re speaking primarily in your local area.
Let’s say you’re part of a rapidly growing CPA and or specialty law firm.
And about once a month, your firm makes it their business, to have at least one or two of their experts speaking, (to either) some local affinity group(s), and or some profit seeking organizations.
Like maybe, a local real estate and or stock market investment group of some kind. And since your firm also has a state of the art WordPress blog.
And they make it a habit, to post fresh, how to problem solving content on it, about once a week. All 52 weeks of the year.
Which means, about once a month,at least one of your specific, problem solving blog post appears in their rotation.
How To Gain Competitive Advantage Even If You’re Just Starting Out!
Suppose you agree to become one of the local real estate and stock market groups, resident in house experts.
Which means, about once every 90 days or once every six months, you agree to not only give a 90-120 minute, no holds barred Q & A session.
But guess this. In order to help the organization raise capital,You agree to not only let them video tape your sessions.
But they also get to sell them and or give them away as free bonuses worth X! To every member, who pays their annual dues in full, by either money order and or credit card only!
They get to keep 100% of this ongoing front end revenue!Say what?
But your firm gets to keep 100% of any back end consulting business and or ongoing referral business, which results from your periodic workshops. 😀
Lots Of Long Term Business Growth Can Result From Some No Holds Barred Q & A Sessions!
Plus, the local organizations agree, to allow local charities to (both) sell and or give your video and or DVD recordings away to their donors, who donate X amount and above.
These market tested strategies, will definitely help you steadily build a competitive advantage, while the vast majority of your major competitors, struggle, with the outrageously expensive traditional advertising and or promotional methods.
Which produce dismal results at best.Since your typical customer, has a total lifetime customer value metric, of somewhere between $7,500- $15,000 dollars, over the next five to seven year period.
You Can And Definitely Should Do Some Strategic Database Marketing!
It definitely makes sense, for your firm to build some passive income, by allowing various, local affinity groups and or local stock market/real estate investment groups, to promote your workshops, and keep 85-100% of the front end gross profits.
And your firm net 100% of the ongoing back end profits.Those video and or DVD recordings, (can and) definitely should be turned into a collection library of various tax savings and or estate planning subjects.
And they can either be sold individually and or as a collection.You could also let other non directly competing professionals, use your video library, as powerful free bonuses worth X, for either attending their workshops.
Spending X amount of dollars on other courses, or for referring them new business etc!
Hopefully, this blog post has successfully demonstrated, how you can definitely get and or keep your competitive advantage. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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