How Some Really Tiny Gestures Can Lead To Massive Customer Satisfaction!Part Two
As you previously discovered in part one of this ongoing series, companies of all sizes, but especially cash starved small business owners and or service providers, would do well, to make it their business, to use tiny gestures to create massive customer satisfaction.
Don’t be mistakenly misled into believing, only companies with extremely deep pockets (and insider connections) can and should be using some non traditional methods, to create goodwill and enviable customer satisfaction.
After all, it’s the much smaller, far more customer service orientated businesses, that should be looking for any and every way they can, to impress their customers or clients, without having to rely on their ability to write massive checks, in order to do so!
Part two will reveal at least two more relatively inexpensive ways of doing so.
So How Do Extremely Savvy Entrepreneurs Create Massive Customer Satisfaction From Some Extremely Tiny Gestures?
First of all, let’s suppose you are a local dentist in a major city that, (either) has a big time college or professional sports franchise of some kind.
And let’s say that some of your kid patients are extremely big fans of a particular player and or players on the local team.
Perhaps you can arrange to have this particular player (and or) local celebrity to autograph a few photos of themselves, or have the teams individual players to autograph a team photo, and pass out a few of them to some of your patients!
Maybe those with some sort of visible disabilities of some kind!
Now first of all, this type of (extremely) long shot marketing strategy, would only be reserved for the more aggressive and (extremely) well connected entrepreneurial type!
This is not the type of pro-active strategy, your typical run of the mill dentist or professional service provider should try and or pursue! 😎
How And Why Customer Retention Should Be Job One For Small Business Owners And Or Service Providers!
Now let’s take another look at how a major hotel/motel chain can and definitely should be using some extremely tiny gestures, to create massive customer satisfaction and customer retention.
And BTW, the following strategy/marketing tactic could just as easily be adjusted, so it might work for an extremely marketing savvy CPA and or small or large law firm of some kind.
Basically, any type of business and or service provider, where they really get to know their customers and or clients and their extended family members over time.
So let’s suppose your CPA and or financial planner does their periodic (customer satisfaction) survey, and discovers you, your spouse (and or significant other) or kids, are big country music fans!
And they absolutely love and adore this one particular artist!Even if they already have it, why not purchase (either) their latest or greatest hits CD and upon your patient/client’s next scheduled visit, give it to them! And watch how much they appreciate this totally unexpected goodwill gesture!
As You Take A Closer Look You’ll Quickly Discover Some extremely Low Cost Ways To Impress Your Ideal Prospects And Customers!
Or maybe they mentioned their kids or spouse or parent or in law is really into opera and absolutely adore a particular artist.You purchase either their latest or greatest hits CD and they’ll be bragging about for quite a while! Wouldn’t you?
(And every time they pop it in and someone else is around, it will automatically trigger some positive word of mouth publicity! 😎 )
Or maybe they mention they (or a loved one) are extremely big fans of a certain, (little known) and or best selling author!Why not purchase the audio version of one of their best selling books!
(Or purchase one of the most popular kid movies for their kids!)
Never Underestimate How A Little Tiny Gesture Or Two Can Totally Galvanize Your Customer Experience Metrics!
And you can just bet, whenever they’re driving an extremely long distance or while they’re waiting impatiently in an overcrowded airport, they’ll totally appreciate having something really cool to listen to! 😎
Again, even if your patient/ customer and or client already has it, they won’t soon forget your totally unexpected goodwill gesture!
Of course, if you’ve been the trusted family CPA and or trusted family attorney for the last gazillion years and you’ve watched this particular clients kids, grow up.
You’ve also watched them graduate high school, college,law, dental and or medical school etc. And you’ve congratulated them on their recent engagement,wedding and on the birth of their first child etc.
Maybe because you (or somebody you know) has got the much needed insider connections, you can get a (coveted) back stage pass for one of the top country music and or pop stars upcoming concerts in your city, that you know for a fact, your customer/patient and or client (or their spouse or kids) would absolutely die to attend! 😎
Strategic Customer Service Is An Incredibly Profitable Marketing Tool Or Long Term Marketing Strategy!
So you give them the back stage pass(es) and they get to briefly meet this iconic individual and or group! You can bet they’ll be boring friends, family members and or colleagues with that story for many years to come!Don’t you agree?
Here’s the other thing, (provided) you or someone you know has the true insider connections, if you’re going to give your customer/patient/clients a book written by one of their favorite authors.
If you can, see if you can get a signed “autographed copy”, because that will really get and keep them yapping, both on and offline! 😎
Entrepreneur, these are the type of tiny little goodwill gestures, that can and definitely will build massive customer satisfaction for literally pennies on the dollar!Don’t you agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
Don’t Be Afraid To Wow Your Ideal Customers As often As Possible!
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