(Without You Having To Drastically Change Your Current Routine!)
What comes to mind when you think about viral marketing campaigns? If you’re thinking it involves some type of incredibly elaborate social media marketing campaign.
It absolutely could. But it doesn’t automatically have to be. Nor does it have to automatically involve outrageously expensive traditional advertising or promotional campaigns.
So what potential promotional alternatives are available you ask? First of all let’s be crystal clear here. You and I can definitely help ourselves with paid ad campaigns. But you first have to learn “how to” write ads which are compliant.
And don’t be fooled ladies & gentlemen. Social media accounts are literally being shut down more and more. Either temporarily or permanently. And there’s definitely a rather steep learning curve before you get competent at consistently writing profitable ad campaigns . (But well worth the effort…)
So Let’s Talk About The Benefits Of Networking!
Without diving head first into trying to successfully scale your business or service on power sweat equity alone. Please understand a successful paid ad campaign. Whether it’s on or offline. As your ads consistently produce front end profits.
Obviously you or your major competitors can fund larger and even more expansive -winning ad campaigns. Much faster too.
And unless or until you power partner with companies or services which the two of you can strategically leverage each others best front or back end assets, refined resources, proven sales systems, connections, market share or distribution channels etc.
Because let’s all face it already. With a customized power partnership. You and I and or your major competitors can scale inexpensively like a rabbit farm on a hormone diet.
Think about all of the empty or dramatically under utilized commercial warehouse available (in America) alone.
One Of The Smartest Ways To Leverage Yourself Is By Piggybacking Off Other Successful Non Directly Competing Vendors Established Assets And Or Resources!
One of the many low hanging fruit marketing strategies for the right under utilized commercial space owner(s.)
Power partner with other local, non directly competing companies or services. And let them rent the space for a relatively low front end cost.
But revenue share 25 or X% in the gross front end profits. Say strictly for hypothetical marketing illustration purposes only.
A retail appliance center goes all over local radio and some prime time local TV ad campaigns as well. So the extremely marketing savvy retail appliance dealer, pays the commercial warehouse owner a reduced front end fee.
Which these savings can now be channeled into other areas of marketing or promoting. Plus, the retailer will also ethically bribe both the commercial real estate owner(s) and their current and future employees.
And their future and current vendors. They all get grandfathered in at lifetime savings percentages of X. This way you know the next time the owner(s) invite friends, extremely close family members, neighbors or some key employees etc.
To their home or apartment in order to watch the? (Take your pick.)
Entrepreneur When Is The Last Time You Personally Got Ethically Bribed? (And You Didn’t Keep Sharing Your Good Fortune Both On Or Online!)
So a ton of people show up at he owner(s) house to watch the Super Bowl or a major entertainers “One Night Stand” concert event.
And the owner(s) has a state of the art 75 inch flat screen TV. So all of their current and future guests can not enjoy whatever they’re watching.
But you know at least some them will definitely will definitely want to know how they can possibly get hooked too, correct? Some of them will definitely take both pictures or some really cool videos.
And post them both on and off of social media. And the current and future employees will also be grandfathered in at lifetime savings of X.
Provided they join and remain active opt – in email subscribers. Because periodically. Say at least once every 90 days or so. They will be sent an extremely time sensitive discount coupon.
And they have 72 or X amount of hours to use or lose them. Plus they get to forward the offer to whomever they wish to. For the next X amount of hours.
Don’t Be Afraid To Ethically Bribe Your Most Loyal Customers And Their Referral Guests!
And as long as the recipients drag a friend with the whose at least 18. And they also join the retailers opt-in email list.
For the next 72 or X number of hours only. They not only automatically save X% off up to $1,500 or X amount of dollars. Otherwise, for simply coming alone and not joining you or your major competitors list.
They only 10 or X% off up to $200 or X amount of dollars. And the exact same true for their guests. If for whatever reasons their guest also do not wish to join your list.
Then only save 10 or X% off up to $200 or X amount of dollars. And of course simply for joining your list. They automatically save 30 or X% off up to 41,000 or X amount of dollars.
And remember, these extremely low hanging fruit marketing strategies currently involves the owner(s) of some dramatically under utilized commercial warehouse space.
And their current and future employees. And by extension some of their current and future vendors. Hopefully you realize and appreciate “how” and to whom this rather simple, acquisition strategy extends to next.
And this is just an extremely watered down example of how proven viral marketing campaigns are easily created. And inexpensively perpetuated. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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