How Some Really Simple Marketing Concepts Can Lead To Some Major Breakthroughs!
Imagine a local up and coming female magician. Who even though she (or you!0 are really just getting started. She quickly figures out she has a potentially huge, untapped back end component to her business.
And given enough time. She may be able to consistently earn a sizeable enough back end income. To pay either her current or future mortgage. Or pay her current or future rent or lease.
Simply by strategically utilizing some basic marketing concepts and strategies. Which a staggering 95-98% of the current and future major competitors. For whatever reasons they’re not utilizing. Which means she (or you!0 can ultimately become the go to resource for these type of non traditional resource sharing arrangements. Take a closer look and you be the ultimate judge.
Are You Tired Of Wondering How To Get Good Testimonials? (For Literally Pennies On The Dollar!)
So for just a second. Think about ‘how” a staggering 95% or more of your average female magicians primarily market their services. They land a local gig. They show up on time and maybe pass out a few business cards. Take some pictures and appear in some video clips.
Some of which (hopefully!) ends up all over social media. They pack up their stuff and patiently wait for their phone to ring again. Pretty standard stuff so far, right? Enter (either) your women’s cosmetic distributorship. Or your non franchised, mom & pop retail jewelry store.
(Or perhaps a potentially profitable JV (Joint Venture) arrangement between the retail jewelry store and the women’s cosmetic store.) In any event. Your retail jewelry store reaches out to hire her to perform a series of shows for some extremely lucky, local kids who are wheel chaired bound.
If she agrees to do these series of shows for just 10-20% above her actual hard costs. You explain “how” your retail jewelry store will make it more than worth her time, especially long term.
You explain your ideal female customer currently has a total lifetime customer value metric of somewhere between $350- $11,000 dollars. Give or take over the next 5-7 year period.
And since the female magicians idea customer is a parent, single or otherwise with kids between the ages of 7-12. And since it’s the parents or in some cases the grand parents who write the checks. And at least 75% of her current local client base is local females.
And your store targets local women. It only makes sense the two of you combine and share resources, assets and current and future connections etc. Don’t you agree?
Every Body Has their Own Inner Circle. (And Sometimes A Potentially Profitable Professional Inner Circle As Well!)
Here’s ‘what” you or your major competitors initially propose. You show the magician to different pairs of extremely eye catching diamond studded earrings. One pair currently retails for $450 dollars a pair. And the other currently retails for $650 dollars a pair. Asked which “if’ either pair.
she could purchase at your actual hard cost. Which would she prefer. She smiles an immediately points to the extremely eye catching pair which currently retails for $650 dollars a pair.
Then you potentially blow the doors to long term marketing possibilities wide open. You ask “if” she’d like to know “how” she could potentially get the earrings for free? And of course she’s all ears. (Wouldn’t you be too?)
You tell her simply for joining and remaining an active subscriber on your opt in email list. And systematically passing out your market tested, extremely time sensitive, two sided brand new customer only gift certificates.
Entrepreneur The Moment You Discover Where The Long Term Marketing Leverage Is! (You Gotta Maximize It!)
Side “A” invites the recipient to enter you monthly or quarterly free drawing. For their chance to win a beautiful diamond studded necklace. Which currently retails for at least $2,500 dollars.
And side “B” informs them to come to your store before the ten or X day expiration date window expires. They come alone and they save 10% off up to the first $200 dollars.
However, simply for dragging a friend with them whose at least 18.Before the expiration date window expires. For an extremely limited time. They save a maximum of 40 or X% off up to $1,500 dollars.
And as long as their friend also joins your opt in email list before they leave your store. They also save a maximum of 30% off up to $1,000 dollars. Now quickly getting back to your potential female local magician.
You gladly explain to her. The moment she generates ten first time customer for you. Simply by passing out your extremely time sensitive gift certificates. Primarily to her female (parent) or grand parent customers.
You’ll give her the deposit she originally put up for your extremely eye catching diamond studded earrings. Now you know each time she either does a show. Or she attends a local social event etc. She’ll be showcasing your outstanding looking bling, agreed?
This Is How You Or Your Major Competitors Systematically Create Super Marketing Leverage!
And let’s face it. The moment these local moms and other local females see her $650 dollar a pair diamond studded earrings. You know at least some of them will definitely wanna know “how” they can get hooked up too, right? Which is “why” you also inform her.
The moment she generates 25 or X number of first time customers. Regardless of “how” much they spend on their very first purchase. Because you already know the vast majority of your long term gross profits will consistently be made on the back end of your sales funnel.
Which explains “why” as soon as she reaches the 25 customer threshold. You will gladly give her a beautiful diamond studded necklace free. Which usually retails for at least $2,500 dollars.
(Truth told both the necklace and the earrings actual hard cost is at least half of their current or usual retail price.) coming up very shortly in part two. You or your major competitors area bout to “discover” why you can no longer afford to ignore these basic marketing concepts and strategies.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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