How Some Really Simple Local Marketing Ideas Can Lead To Some Major Profits!
Have you noticed, just how much, (for the lack of) a more accurate description.
Waste, for too many, semi cash strapped, small business owners or service providers, experience, with their outrageously expensive, dismally performing, traditional advertising and or promotional campaigns?
The sad part is, with just a few, (yet strategic) tweaks here and there.
They could fairly easily convert some really simple, not necessarily expensive, local marketing ideas and or strategies, into some long term, major profits.
Let’s have a much closer look, at a potential marketing situation or two. And you be the ultimate judge.Fair enough?
So Why Aren’t You Strategically Using More Local Marketing Ideas And Or Strategies To Continuously Grow Your Business And Or Service?
Case in point. Let’s suppose, you’re the senior district manager, for a major, beverage distributor. And you specialize in some extremely great tasting, exotic teas, lemonades, gourmet coffees, cocoas, high end wines and or champagnes etc.
And several of your very best tasting, higher end wines or champagnes, typically retail, for somewhere between $379-$750 dollars per bottle. Huh?
And your ideal customer, has a total lifetime customer value, of somewhere between $900-$4,500 dollars, give or take. Over the next 5-7 year period.
And you’re strategically going to target,as many local influential women as you possibly can. But you’re especially targeting local women, (who love) both extremely great tasting, gourmet coffees, exotic teas.
And high end, wines and or champagnes.(It will become crystal clear ‘why’, in just a second.So please stay tuned.)
Who Says You Can’t Or Shouldn’t Try And Leverage The Assets And Or Resources Of Local Influential Individuals And Or Organizations!
After conducting, some highly intense research. You’ve decided to approach a few local, non directly competing vendors.
Primarily because, (their) business or service, targets your ideal female customer. And by you and them, forming, some type of mutually beneficial strategic alliance.
You and or your major competitors, can get directly in front of your ideal target prospect.
And not only market and promote, your extremely valuable products or services to them.
But by logical extension, get massive exposure, to both their professional or personal inner circle members as well.Literally for pennies on the dollar.
As You Become A More Effective Marketer And promoter Your Traditional Advertising Costs Tend To Go Way Down!
You initially approach, a local, upscale, women-s clothing and boutique shop owner. And offer to periodically sponsor,(100% finance) a mini fashion show, right on their premises. Say what?
And initially, say the clothing store owners, (for any number), of semi valid reasons. They don’t currently have, a reputable, paid email service provider.
Nor do they currently have, a reputable mobile marketing service provider, to help them inexpensively keep in contact,with both their hottest prospects or extremely loyal customers.
So initially they use a combination of both, flyers and positive word of mouth, to let everyone know about the first few fashion shows.
Here’s How And Where You Systematically Leverage Other Non Directly Competing Vendors Various Assets And Or Resources!
Remember.Your ultimate goal, is to perpetually sell tons more, of your extremely great tasting, gourmet coffee, exotic teas, lemonades, cocoas, higher end wines and champagnes etc.Right?
This being the case.Let’s say, the first few in house fashion shows you sponsor.Maybe 3-7 local women, bother to show up alone, because they really don’t know what to expect.
But you want to ethically bribe them, so they leave the clothing boutique, and start immediately, texting, their closet relatives, co-workers, neighbors, sisters, Moms, fellow soccer moms etc.
So you purchase, (at the vendors real hard cost), three designer hand bags, which normally retail, for at least $675 dollars each. You also purchase at least two, giant, seven foot teddy bears.Huh?
And you also purchase, at least three pair, of extremely eye catching, diamond studded, women-s earrings.Which normally retail for at least $375 dollar a pair.
Which your extremely marketing savvy, designer jeweler, is more than happy, to sell to you, for their actual hard cost.
This Is How And Why You Know Ethically Bribery Never Goes Out Of Style!
At the very first fashion show.You raffle off one of the designer hand bags. And let’s say you only have four local women show up.
So you allow all four ladies in attendance, to pay just $75 dollars each, to enter the raffle, to win a really beautiful, designer, leather hand bag.
Which normally retails for at least $600 dollars. And the $300 dollars raised, by the four local women participants, basically covers your hard cost.
And the other three runner ups, automatically win, an extremely time sensitive, ‘bounce back’ offer or some kind, from the clothing store.
This Is How You Crank Your Positive Word Of Mouth Marketing Campaigns Up! (And Take Them To the Very Next Level Or Two!)
So the 1st grand prize winner of the raffle, they also leave the, already popular women-s clothing store, with a giant, seven foot teddy bear, plus their beautiful, designer hand bag.
Which normally retails for $675 dollars. But they only paid $75 dollars for.Say what? Here’s the $64,000 dollar, burning question.
Before she, nor any of the ladies leave the store. How many text messages, or phone calls and images, or really cool videos clips, do you think they will have been posted all over social media? You so got that right.
Keep Building Your Natural Momentum And You’re Definitely Heading In The Right Direction!
Plus, depending on,(what the actual weather is), you will also set up a table, where (both) the regular shoppers and the attendees of the fashion show, can sample, either your gourmet coffee, tea and or lemonade.
(Just depending on what the particular season is. And whether it’s morning on later in the afternoon.)
And every person, no matter what type of beverage they actually sample. They will also be given, a brand new, first time, new customer only discount coupon.
So they can be ethically bribed, for dragging a exotic, beverage loving friend with them, to your retail store.
As You Start To Look More Closely Into The Untapped Marketing Opportunities! (You’ll Start To See More Potentially Profitable Situations To Monetize!)
In both the interest of space and time. You’ll definitely discover, at least three more proven ways, to use some really simple, local marketing ideas and or strategies.
Which can eventually lead to some major long term, gross front or back end profits. Okay? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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