How Some Really Simple Email Marketing Strategies Can Make A Big Difference!Part Three

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How Some Really Simple Email Marketing Strategies Can Make A Big Difference!Part Three

Are you starting to wonder, if all this hoopla about, strategic email marketing is really worth it?

I mean, if you are currently building your very own, opt in email marketing and or mobile list.

And hopefully you are, because it gives you ownership and ownership gives you a ton more potential marketing options, and a certain degree of control!

For instance, when you have your very own opt in subscribers list,you can decide, who and how many, non competitive vendors, you’d like to do ezine swaps with.

And you can decide, how often you’d like to send unscheduled “broadcast” email messages, and to which of your subscribers.That type of control, is pretty empowering, is it not?

So How Do Some Really Simple Email Marketing Strategies Make A Big And Extremely Profitable Difference?

For simplicity and consistency’s sake, let’s return once again, to our hypothetical example.You have a successful real estate brokerage firm, which specializes in (single family) owner occupied, residential property.

Which means, over the last 15 plus years, she has successfully helped, newly weds, single parents, the self employed, and everything else in between, (either) purchase, their very first house, or helped them sell their very first house, and or investment property.

And over the years, this extremely marketing savvy broker, and her ever growing army of full time real estate agents,has amassed an impressive opt in email list, of 6,577 subscribers.And these individuals are on the various specialty lists, she’s compiled over the years.

She’s got some subscribers on various segmented lists, that are looking for proven information, on “how to” buy their very first starter home. Some are are looking for proven expert tips, on “how to” buy bank repossessed (foreclosed) properties.

While other subscribers, are specifically looking for “how to” information, on purchasing their very first, single family home, (and or ) duplex investment property etc.

So needless to say, her opt in audience, are also prime potential consumers, for other local, non competing vendors.

A Receptive Opt In Email List In Some Instances Is As Good As Future Cash!

Suppose you run a fairly successful retail appliance store, and you’re constantly looking for, some rather creative, non traditional marketing/promotional opportunities, that don’t necessarily cost a lot of money, in order to initially implement.

And over the last two or three years, your store has sold this particular broker, at least $1,500 dollars worth of merchandise, at fairly close to full retail value BTW!

But now, you’re looking to strategically leverage this brokers relationship with her email/mobile marketing subscribers.

So here’s “what” you initially propose.(In order to test (gauge) if in fact, there is any measurable, positive results.)

Going forward, (because) you’ve recently become aware, this extremely marketing savvy broker, is (also) active creating (periodic), weekly 3-4 minute educational/lead generation promotional videos, and posting them to her youtube and vimeo channels.

Power Networking Is A Great Marketing Tool For Small Business Owners And Or Service Providers To Have In Their Marketing Tool Kit!

So you ask the broker to make, (shoot) a short 5-7  minute promotional video, where they are live in your store, interviewing you!

And during the interview, the broker makes reference, (by pointing to) a 75 inch, state of the art, flat screen TV, that was recently repossessed, by your company, and now you’ve enthusiastically re-sold it to the broker, for your actual cost!

And the brokers, there to pick up the TV, is “alerting” her audience, to join one of her opt in email lists, so they can be “alerted” to any future, “Repossession Saturday” closed to the general public events, you may sponsor in the future!

(And remember, there is no law that says you can’t use this exact same, proven marketing strategy with other, local, non competing professionals!)

Effective Lead Generation And Email Marketing Go Hand In Hand!

So the broker, who makes these periodic, (weekly) ‘how to” lead generation type of videos, plus, emails “broadcast” alert emails to various segmented subscribers, also makes them aware of your “Repossession Saturdays,” closed to the general public sales events!

And in exchange for her marketing exposure generosity, you graciously allow her to purchase appliances, for you actual hard cost!

Because, now she becomes a walking/talking billboard for your business, both on and off of social media!And you also allow her staff, to purchase whatever they want, for 30% off for life!

And whenever they bring a brand new first time customer (with them) to your store, they automatically save an additional 10% ( or X%) off their total purchase!

With absolutely “no minimum purchase requirements” necessary!but entrepreneur, (ultimately), this is the real point!

Who Says Strategic Email Marketing Campaigns Are A Big Waste Of Time And Money!

And because the  extremely marketing savvy broker, has their very own opt in email/mobile marketing list.

You definitely should be proactively leveraging it, with as many, non competing, local vendors as you possibly can!Because, not only will you save a ton of money, in upfront, out of pocket cost!Right?

But you can literally create an army of brand new first time, and long term repeat customers, for literally pennies on the dollar!

And all because, you decided to strategically leverage, yours or another vendors, email marketing campaigns!

Ladies & gentlemen, can you live with that?Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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