How Some Really Cheap Promotional Ideas Can Make All the Difference!Part Two
Let’s be brutally honest here.Okay? Whenever you hear about, some (so called), cheap promotional ideas and or strategies.
Typically it’s corporate America’s version of it. Correct? 😀
Meaning, on any given day, one or a few of the fortune 100 and or 500 companies, consider dropping couple of hundred thousand dollars, on a non traditional promotion and or marketing strategy, as cheap.
Say what? 😀 Exactly. However, please make no mistake about it.
There are most definitely, some rather cheap promotional ideas and or strategies, (either) you and or your major competitors, can and definitely should be utilizing right now.
Which will go a mighty long way, in helping you generate and maintain, some extremely positive word of mouth and mouse buzz. As you’re about to discover.
You’re Not Part Of the Crowd Which Thinks Strategic Internet Marketing For Small Owners And Or Service Providers Is a Complete Waste Of Time Are You?
Let’s hope not. Because when it comes to successfully utilizing, some proven internet marketing strategies and or tactics.
You’re effective use of social media, can and definitely should play an extremely important role, in helping you strategically and systematically get the word out.
Case in point. Let’s say you own a single location, local bar and grille.And you do very good business, especially around the major holiday season.
And you’d like to generate even more bodies in the place, without necessarily having to constantly spend more and more of your extremely hard earned money, correct? For sure.
Now remember, you and your staff, have literally spent years upon years, steadily building your extremely loyal customer base, right? Absolutely.
Of Course Your Motto Is Small Business Big Profits!
This is why, (either) you personally reach out first and or vice versa. But however, it actually came about.
You approach one of your areas top beverage distributorships, about sponsoring (paying for), a potentially profitable, multi prong marketing strategy, you wish to inexpensively test.
You point out to the distributorships owners, (or vice versa), how your typical patron, is also an ideal customer, for (both) their extremely high end wines and or champagnes.
And or for their extremely great tasting, coffees, teas, cocoas and or lemonades etc.
So as the extremely marketing savvy, and well established bar and grille owner. You have the beverage distributorship owner(s), and or their expert sales rep/manager, to do some quick math.
And their numbers reveal, the beverage distributors, ideal customer, (be they) male or female, typically has a total lifetime customer value cycle, of somewhere in the neighborhood of $1,100-$2,700 dollars, over the next five to seven year period.
This being the case. Here’s a small sample of what you’re initially proposing.
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First of all, here’s how the bar and grille owner(s), generate, some potentially long term, positive word of mouth and mouse buzz. For literally pennies on the dollar.
And here’s how the beverage distributorship owners, can generate, some potential first time and long term repeat customers, for literally pennies on the dollar.
As the major holiday season quickly approaches. Starting with the (ever reliable) Thursday night, (after work) crowd.
Unbeknownst to them. The first (or X number) of ladies who enter the place. They will will automatically be given, a free (large glass), of (their choice!) Either a glass of wine and or champagne!
Say what? In reality, the beverage distributorship, is footing the marketing/promotional bill, to expose these local ladies.
From all walks of life and income levels mind you. To some of the the distributorships, best tasting wines and or champagnes.
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Of course the thinking here is. As each lady turns up her glass of some extremely great tasting whatever? 😀
Before her glass is even empty, she’s texting her closest girlfriends, co-workers, colleagues, neighbors, sister in laws, employees etc! Right? 😀
Telling them to get over to blanks bar and grille, before this special promotion ends! And rest assured, within two hours or less, you will have a few more local females in the place. 😀
And fellas, not to be out done. No way. As you enter the place, you will be made aware of a very special raffle, you can choose to enter.
One every hour. Every guy who buys, (either) a premium glass of wine and or champagne, which will generously be supplied by the beverage distributorship.
So What’s Wrong With Implementing Some Non Traditional Tips To Grow Your Business And Or Service?
They’ll all receive a card with a number on it. And each hour, one of the bar maids, will reach into the box and draw two cards.
One card is that hours 1st grand prize winner. And this extremely lucky gentlemen, wins a free bottle (of his choice!)
Either a retail bottle of champagne and or wine, which normally retails for somewhere between $168-$195 dollars per bottle! Say what? 😀
The primary strategy being. All of this non traditional marketing activity. Should cause the local patrons, to storm their social media accounts, correct? 😀
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And they’ll start posting (both) videos and images, right? And as more and more potential first time customers,become aware of the beverage distributorships, great tasting beverages.
A certain percentage of them, will naturally develop into, some long term repeat customers, for literally pennies on the dollar. Correct? No doubt.
In part three, you’ll discover at least two more, non traditional ways, some really cheap promotional ideas and or tactics, can and definitely will make all the difference!
See you in just a little bit in part three. Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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