How Some Extremely Savvy Small Business Owners Generate 300% More Profit From So Called Dead Assets!Part Two
So entrepreneur, did you happen to notice, “how” in part one of this ongoing series, about some of today’s savviest small business owners, (and BTW) please accept my humblest of apologies, if I didn’t make it crystal clear, these exact same proven concepts, readily apply, with a few strategic tweaks here and there of course!
But they readily apply to some of today’s extremely savvy service providers and or aspiring entrepreneurs too!
That said, it’s amazing, once you expose your creative marketing mindset to all of the real, untapped marketing possibilities, what and where your creativity can and definitely will take you!
But before any of that can and will consistently take place, you’ve got be consistently exposed to some different creative marketing alternatives.
Translated, (entrepreneur) you’ve got to make it your business to (mastermind) and network with other men & women that have already walked the entrepreneurial path you’re currently on!
Because they will enlighten us in so many unexpected ways! And including, but not limited to, just financially!
So Why Should Only Some Of Today’s Savviest Small Business Owners And Or Service Providers Consistently Generate An Additional 300% From Their So Called Dead Assets?
Here’s a really simple, (yet all too) often overlooked example, of how some of today’s extremely savvy small business owners, and or service providers,consistently convert, previously dead assets, into an additional 300% more -long term- gross profit!
And more importantly, “how” you can do it too!Let’s say you pay for (either) an offline, outrageously expensive display ad of some kind, in a highly read offline newsletter.
Or you purchase an extremely targeted, online ezine ad, in a publication with a ton of extremely targeted subscribers as well.Which also means you will most definitely pay a premium to access those potential eyeballs!
So you pay X for your ad,(per entry), and it runs, and hopefully you get some sort of bankable response,so that you repeat running it, correct?
Ladies & gentlemen, (sadly) that’s where this particular process starts and ends, for a staggering 95% of those that utilize it!Huh?
Especially if the ads paid for themselves on the initial front end of your sales funnel!But there’s so much more to be discovered!
Whenever Your Lead Generation Process On The Front End Is Done Correctly Your Long Term Back End Income Producing Opportunities Are Probably Gonna B Equally As Impressive!
First, let’s take a look at your offline display ad stats.Let’s say this offline newsletter publisher has a very impressive 50,000 paid subscribers.(Or more!)
And your initial -half page- display ad pulled the customary half of one percent.Meaning, just 250 subscribers, even bothered to go to your state of the art WordPress website and or blog.
Or bothered to call your toll free 800 number to inquire about your free lead generating offer etc.
Well, what if, you had strategically tested, (say) four separate display ads, in smaller sized, (and therefore) much less expensive publications and discovered, through A/B split testing, that main power headline C, out puled the others by a substantial amount!
Your Small Business Doesn’t Have To Be As Cash Rich Once You understand And Develop Some Bankable Lead Generation Skills!
And typically pulled a a staggering 13.49%!Or typically, 13% of those targeted eyeballs that get exposed to it, will tend to respond favorably, to one of your best, marketed tested (CTA’s) “Call To Action”directions! Like suggesting they (either) join your VIP opt in email and or mobile marketing list etc.
So the point being, for the exact same cost, to run your paid ad, in (either) an offline newsletter, (and or) online ezine.
You may be able to quickly convert your dismal half of one percent return, to a far more, (potentially) profitable return of 13%! (Or more.)
Which means, now instead of 250 potential responses, out of 50,000 subscribers,(entrepreneur) you’re now looking at 6,500 inquirers, out of 50,000 paid subscribers!It’s far more likely, you’re gonna do some business, at some point!Don’t you agree?(6,500 / 50,000 = .13%.)
Yet you’re paying the exact same amount for the ad!Which outcome do you prefer? 😀
Entrepreneur Your Best Small Business Marketing Strategies Usually Aren’t Too Complicated!
If you just stopped right there, you’d be far ahead of the pack, correct? But you’re not done just yet! Now then, “why” not inexpensively test using all, or at least some part of that main power headline, as your subject line in one of your sequential follow up email messages?
Obviously, you won’t be able to us a really long display or classified headline as your emails subject line, due to spacing limitations.
But when and wherever you can, (once more), look at your potential leverage. You pay the same monthly amount, for your paid email service provider, whether 1% or 63% of your subscribers open your email messages, correct? And of course, you pay nothing if you’re currently using a free autoresponder service.
So hopefully you can see and readily appreciate, the increased profit potential. But what do you think will happen, when word starts to spread, (and you know it will!) that you , “somehow” are consistently able to generate email open response rates of 10% or more!
Successful Entrepreneurs Recognize They Just Ned To Gradually Improve In Several Areas In Order To Really Experience Long Term Lasting Success!
And the vast majority of your major competitors, barely average a dismal 1% or less! Do you think they are any viable opportunities, for you to (either) offer some paid coaching!
And or to successfully promote your “how to” ebook (and or )( video instructional course), along with some paid back end, one on one coaching.If you answered yes to either of those two questions, (entrepreneur) you are definitely on the right track.
And maybe this entire ongoing process, caused you to change the tagline (benefit statement) on your WordPress blog.
Don’t Attempt To Market And Or Promote Your Resource Challenged Small Business And Or Service Like You’re A Fortune 100 Or 500 Type Of Company!
In any event, ladies gentlemen, hopefully now, you’re starting to appreciate a whole lot more, “how” some of today’s, savviest small business owners, and or service providers, consistently convert some of their previously dead (or severely) under utilized assets, into an additional 300% more gross profit!
And how you can too! Any questions?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
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