How Some Extremely Savvy Entrepreneurs Use Free Stuff To Create Huge Long Term Profits!Part Three
So wasn’t it pretty creative, the way some of today’s savviest entrepreneurs, including creative service providers, like Australia’s “Stefon”, initially used “free hair” cuts, in order to attract his ideal, long term repeat customer base, in order to build a fortune?
And there are lot’s of other, extremely relevant examples.
Here in part three, you’re going to discover, how another extremely savvy entrepreneur, initially used giving away free quotes to attract major players in his particular industry, and then leveraged their associating, into some major front & back end gross profits.
And you’ll discover how businesses, and or service providers, should definitely be implementing the exact same proven strategies and or tactics.
Once you start looking around, with your creative marketing eyes, you’ll start to uncover some previously untapped marketing opportunities.And that’s when things really start to get interesting! (And potentially profitable as well.)
So If It’s Free How In The World Do Savvy Entrepreneurs Leverage It Into Some Huge Long Term Profits?
Just to quickly return to our (hypothetical) marketing example, showcasing Australia’s most famous hair stylist entrepreneur, “Stefon.”
Another way his corporate hair care supplier/distributor backers, would see to it, that his “free hair cut” marketing promotion wasn’t a bust, they would inform all the participants that cut out the time sensitive “free drawing” coupon, that was advertised in a few of the local throwaway guides.
At least twenty five of those people would be informed to please bring their coupons to a specific mall, where “Stefon” would have his outer booth set up in that particular mall.
And that way, as soon as the mall opened, “Stefon” would already have an anxious crowd standing in a nice forming line, waiting to get their “free hair” cut and trim, and extremely time sensitive “bounce back” offer discount coupon!
This way, as “Stefon” completed his first 100 (or X number of) customers, the extremely savvy hair care products supplier/distributor, would have a much better and far more accurate idea, of (on average) how many of “Stefon’s” future customers would (A.) Take advantage of “Stefon’s” repeat customer “bounce back” coupon savings offer!
(B.) How many would make their very first discounted purchase, of some of their various hair care products and services etc.
Because remember, (initially) it’s their advertising/promotional marketing dollars,and marketing creativity behind “Stefon’s” initial rise to local celebrity hair salon entrepreneur!
Savvy Entrepreneurs Learn To Spot The Many Potential Hidden Opportunities Waiting To Be Discovered!
And it’s also their well developed marketing sales funnel, that is “Stefon’s” initial back end!Plus, they’ve got their very own back end, on top their own initial sales funnel with Stefon! (Hopefully, that’s no too terribly complicated,right?)
That’s “why” they’re only too glad, (initially anyway) to foot 95– 100% of “Stefon’s” original expenses, because his target market, is also theirs! 😀
And rather than spend an outrageous fortune, on the traditional mediums, like TV, radio and newspaper/magazine ads etc.
It’s far cheaper and much more efficient, for them to fund, the initial free hair cut publicity promotion, of an up and coming hair care salon entrepreneur!
And once “Stefon” opens his first actual physical salon, then the hair care supplier/distributor, will pay the monthly lease payment, in exchange for “Stefon” and his eventual staff, selling their hair care products and services exclusively from those locations!
Your Small Business And Or Service Coupled With Entrepreneurial Thinking Ultimately Leads To Long Term Success!
Plus, the extremely savvy hair care suppliers/distributors, will also provide their very own in house staff, hair care line professionals, to work a counter right within “Stefon’s” salon!
That way, if there are any technical questions, and or concerns, the expertly trained, in house staff members of the hair care products and services, will be on hand to answer and address any and all of their potential new, and or eventually current customer questions?
Effective Lead Generation Strategies And Tactics Are The Literally Spring Board To Greater And Greater Long Term Profitability!
And here’s the other thing, ladies and gentlemen, there was another extremely savvy and aggressive webmaster, that originally used , (pretty) much the exact same proven initially traffic generating business model as Google did.
Way back in Google’s early rise to fame and notoriety! Meaning, this site which focused primarily on the car buying consumer crowd.
While the vast majority of their major competitors were selling like hot cakes, (basically) what amounted to nothing more than a combination of car buying tips sheets, and car specs sheets etc.
However, back then, these little tip bits of information, regularly sold for anywhere from $7.99 to as much as $15.99 each!
And the more elaborate they were, the closer to the higher end, these glorified “cheat sheets” as they were affectionately referred to as, in those days.That is, until this incredibly savvy marketer/ entrepreneur entered this overly crowded field!
Have You Noticed How Effective Lead Generation Strategies And Or Tactics Never Ever Go Out Of Style!
And his overall (front end) marketing strategy, while simple, was in no way form or fashion easy!Basically he offered the online public, pretty much the exact same high end “cheat sheets,” that would normally sell for $15.99, only he gladly provided them for free!Say what? 😀
And even though back then, while no one formally referred to his weekly article writing as “blogging,” per se, because back then, the formal concept of “blogging” hadn’t been formally introduced yet!
Although, clearly looking back, that in essence is what his mega traffic generating site was in fact doing!
Implemented Correctly Your Lead Generation Can Literally Pay You In Some Form Or Fashion For Years And Years To Come!
And as word begin to spread in forums, and via their free email newsletter, (ezines),which (back then) was being published like clock work. Once a month, his highly targeted traffic, steadily begin to grow by leaps and bounds!
And once he got three or four of the major, (high authority) car buying sites, to routinely link to his site, in essence, pointing a fraction of their millions of monthly visitors to this extremely savvy marketers site.
And the general public discovered they could readily get for free, “what” many of them had gladly paid anywhere from $7.99 to $15.99 for!
There’s Always Alternative Ways To Make Your Lead Generation Effort Extremely Profitable!
His major competitors, ultimately had no choice, but to either follow suit, and somehow change their overall front end business model, or simply be forced out of business altogether!
And sadly, a staggering 95% of them, failed to adjust adequately and they soon faded from the online scene altogether!
However, even though, within an 18 month period, this smart marketer, went from giving away something of value free, to his target market, to a rather small audience to begin with.
Now that his site was routinely experiencing 100′ s of thousands of unique and repeat visitors per month, and his monthly ezine subscriber base, eventually swelled to somewhere between 90K and 100 thousand strong!
However, he was still just giving something valuable away for free, to more and more online visitors! So where “pray tell” is the profit in steadily doing that?
You Can Definitely Monetize Your Entrepreneurial Ideas In Many Different Ways!
Well don’t you know, (it’s right about) this time, some major corporate players, (with extremely big ad budgets) started to take notice!
And the short of it is, this extremely savvy entrepreneur, gradually converted to the front and back end revenue generating model, and was no longer just a targeted traffic generating one!
And the corporate big boys & girls, started routinely paying him between $30,000 – $40,000 per month, (on his sales funnel’s front end), in order to directly access his highly targeted eyeballs!
And later on, as his company became more & more Internet marketing savvy, he added other extremely relevant back end based affiliate programs of all kinds!
And he made an absolute fortune, and made still more, when ultimately decided to sell the entire site for literally millions of dollars, to another major corporate player, and he moved on altogether!
Who Says Your Small Business And Or Service Can’t Play On Larger Stages!
But the real moral of his story is, like so many extremely savvy and talented entrepreneurs before him, he too discovered a proven way, to start off down the free path, (in order) to build a reliable following!
And then ultimately convert that extremely loyal following into a major profit center or two!Entrepreneur, can you live with that?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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