How Some Creative Marketing Strategies Can Lead To Some Major Profits! Part Three
Hopefully after initially reading and re-reading parts one and two of this ongoing series. You now now realize and better appreciate ‘how” certain creative marketing strategies and tactics can and definitely will help you or your major competitors create some type of bankable marketing leverage.
And with just a few strategic, (albeit) inexpensive marketing tweaks here and there. You’re probably just one or two adjustments from creating or “discovering” some previously hidden or untapped goldmines.
But even if this currently isn’t the case just yet. You can still expect to add to your bottom line for literally pennies on the dollar. Because any time you or your major competitors can systematically build your opt in email list.
And consistently generate both first time and long term repeat customers for literally pennies on the dollar. All this proven marketing activity will help you or your major competitor get to the very next level or two. And on so many different levels…
So Who Else Wants To Discover Some Previously Untapped Profit Centers! (Which Don’t Cost You Or Your Major Competitors A Ton Of Money To Implement!)
To Help you quickly put things in the proper marketing perspective. (In America alone, think about “how” many times a day, seven days a week the following all too common marketing situation takes place.)
Either an individual or local couple orders pizza from a non franchised, single location Mom & pop pizzeria. Moments later the order is delivered and the driver may or may not receive any type of tip.
And (sadly!) no matter “how” many times this particular customer has previously ordered. Nor does it matter “how” much they have previously spent with this particular pizza shop. They’re never offered any type built in VIP customer discounts.
No market tested “bounce back” offers of any kind are rarely if ever offered etc. (A market tested “bounce back” offer will definitely cause a certain percentage of the pizzerias customer base to frequently come back and consistently spend more money.
But this particular post is not necessarily about consistently implementing some type of proven, extremely time sensitive “bounce back” offers.
There Literally Is A Ton Of Previously Untapped Profit Centers Currently Buried In side Lots Of Businesses Or Services!
Case in point. Now think about “how’ many times per week local men and women who consistently earn really nice incomes go looking at up scale townhouses, condos, single family homes or upscale apartments to rent or lease.
And let’s say this one particular property management service on average sees about 150 locals per every six day week cycle. And on average about 40% of them qualify as upscale. So on average about 60 local men & women are in the financial position to pay at $3,500 dollars a month and up for a really nice place to hang their hat. (150 x .40% = 60 extremely well off locals.)
And the other remaining 90 can at least afford $1,200 per month up to $2,500 per month for their rent or lease. And of those 60 higher income earners the property management service comes across each week.
On average about 60% of them or 36 of them whined up renting or leasing something from them. Will typically the other 24 initially do not. But here’s where the first previously untapped profit center potentially comes into play.
Of the remaining 24 or X number of locals “who” don’t initially rent or lease anything from the property management company. Typically about half of them or 12 locals readily join the property managements VIP opt in email waiting list. Say what?
This way they can automatically be notified via a previously unscheduled “broadcast” email alert about the exact type of property they were previously interested in renting or leasing. Say what? (Because the landing page they fill out specifically asks them to a check a box indicating ‘what” they’re main preference is.
And even though the property management service doesn’t consistently generate a ton of business using this little known, rarely used strategy. The overall gross numbers still make it worth their while.
You Don’t Need Outrageously Large Numbers When You’re Strategies Are Consistently Getting It Done!
So on average at least twelve pretty well off locals join the property managers waiting list. So over a 12 month period this means roughly 144 join this one particular segmented list per year. (12 x 12 = 144.)
And roughly 54 or X% usually unsubscribe within 60 days or less. But the remaining 67 or 46% who remain active subscribers. Even though they’re not currently renting or leasing any property currently managed by the property management service.
They still receive both periodic updates on units of potential interest to the subscribers. Plus the periodic extremely time sensitive first time only customer gift certificates.
Issued by other local non directly competing vendors. Such as a local, non franchised retail furniture store. And a non franchised retail appliance center.
And both extremely time sensitive offers ethically bribes the potential first time customer to join their opt in email list in order to be entered into their free monthly drawing. And to drag a friend with them to the respective vendors stores before the X day expiration window expires. And simply for doing so, (for an extremely limited time), they automatically get to save up to 40 or X% off up to $1,500 or X number of dollars.
Entrepreneur Learn To Strategically Leverage Scarcity And Deadlines! (Otherwise Both You And Your Major Competitors Are Systematically Leaving A Ton Of Money On The Table!)
Otherwise if they decide to come alone before the expiration date they only save 10% off up to $200 dollars. Pretty much a no brainer for your ideal prospects, right?
All every local whose given a tour of the available properties, are made aware they’ll also receive two extremely similar offers as previously mentioned. Simply for deciding to sign their lease before they leave the premises that day.
And they’re also made aware even if they leave and return the very next day. That particular offer is officially off the table. And those whose lease is about to expire can automatically earn a $100 dollar gift certificate, 9or two $50 dollar) gift certificates to a popular. local supermarket.
Simply for referring a replacement tenant before they actually move out. Or within ten or X number of days of them moving out.
The higher end tenants, 9typically) paying $3,500 dollars or more. They automatically get $250 dollars in supermarket gift certificates. The bottom line to it all entrepreneur is this. There’s literally a ton of proven ways for you or your major competitors to systematically benefit from creative marketing strategies and tactics. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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