How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Eight
Okay, in the first eight installments, of this ongoing series, you’ve been exposed, up and close, to “how” some of today’s savviest entrepreneurs, strategically go about, converting some of their outrageously expensive, traditional upfront out of pocket advertising costs, into some much needed, long term gross profits.
And who’s gonna argue with that line of reasoning, right?
So here in part nine, you’re going to see “how” some extremely savvy entrepreneurs could potentially, put these proven underground marketing strategies, you’ve been exposed to, thus far in this ongoing series, to this point, literally on steroids.
Because without a doubt, the incredibly profitable marketing strategies you’re about to be exposed to, can do that and so much more! As you are about to discover very shortly!
If Some Of Today’s Savviest Entrepreneurs Can Consistently Convert Some Of Their Outrageously Expensive Traditional Advertising Costs Into Long Term Gross Profits!
( So Why Can’t You?)
So let’s jump right in here. First of all, remember, the extremely savvy retail jeweler, is more than willing to provide, the seven, full and part time waitresses, (of this particular) restaurant bar & grill, where they’ve recently formed a brand new strategic alliance with, $1,000 to $1,500 dollar diamond studded necklaces.
Which they can purchase for the retailers actual hard cost, plus any & all applicable taxes & fees etc.
And that proven marketing ploy, plus the three others you’re about to be exposed to, they will implement,really help put these marketing strategies and or tactics on marketing steroids!
And the best part is, (as far) as the extremely marketing savvy retail jeweler is concerned.
These “battlefield tested” strategies, have long term residual value, that dramatically exceed, any and all of other forms, of outrageously expensive traditional advertising methods!
In fact, just as proof of the claim, think back (say) 90 days ago, now, name three of the last TV and or local radio ads, you can think of, that caused you to text at least five or six people, immediately after you heard or saw them!Bingo!Now contrast that to this!
A Staggering 80% Or More Of Most Small Business Marketing Budgets Revolve Around Using Dismally Performing Traditional Methods And Or Advertising Strategies!
Since this extremely savvy retail jeweler, is not only anxious to make a really big splash in their local market place.
They are going to (literally) pull out all the stops, in terms of aggressively marketing to these lady bartenders & waitresses, plus to their personal and professional inner circles!
Because they want to create, a viral positive word of mouth & mouse explosion! And just to initially get the “positive word of mouth & mouse” train rolling.
Here’s three market tested, underground ninja marketing strategies, they will implement, track and closely monitor, looking for even better ways to leverage and improve them!
1.) Proven underground ninja marketing strategy # one: First, every one of the female bartenders and the female waitresses, will be asked “where” they regularly get (both) their hair or nails done?
And they’ll be asked to specifically have the owners of either establishment, to call a private cell phone number, that’s strictly dedicated to talking with, (either) other local (or regional) business owners and or service providers, and or other local men & women of major influence,within their respective inner circles of personal or professional networks.
(More on that actual nitty gritty details of “what” and “how” they will successfully market to them, will be revealed in installment # ten, so please stay tuned!)
It’s Never Too Late To Adopt Some Proven Small Business Marketing Ideas That Really Work!
2.) Proven underground ninja marketing strategy # two: Next, (unbeknownst) to the ladies initially,the jeweler will set up a rather friendly monthly contest.
And every month, as the ladies continually pass out, the jewelers extremely time sensitive”, VIP new customer only discount coupons, to their closest friends, relatives, regular customers, in laws, sister & brothers, and ex employees of the bar & grill, whom they still occasionally talk, text or see in person, every now & then etc!
As the potential new customers bring in the coupons, for the very first time to redeem them. Two additional underground ninja marketing tactics will be implemented and carefully tracked!
A.) Because each two sided VIP discount coupon, will have the name of the specific business/service on side A and “who” referred the person, somewhere on side two; each month, the female bartender, (and or) waitress, with the most coupons actually redeemed, before they expire worthless.
Given Enough Time Your Positive Word Of Mouth And Mouse Marketing Funnel Will Definitely Start To Build It’s Own Forward Momentum!
Guess what? She automatically gets $500 dollars (or X number of dollars ) in local grocery store coupons/gift certificates, plus an additional $250 dollar in gas cards, and a big “thank you” for all your help, three free pizzas with any toppings of their choice, delivered, either to their job, or directly to their home!
And the lady with the second most coupons redeemed before they expire, they automatically win half those previously mentioned amounts. Which means, she’ll earn $250 dollars in grocery store coupons and $125 dollars in gas cards!
Now after these two extremely lucky ladies, are contacted (out of the blue) and told via a special email/text message “Alert” of their totally unexpected good fortune, for the very first time!
Entrepreneur, (do you think) going forward, after word quickly spreads as to “why” they received this additional, (totally unexpected) good fortune!Do you think the other ladies will find some creative ways to get the word out more often? 😀 For sure.
You’ll Typically Be Far More Successful Whenever You Base Your Entrepreneurial Ideas Around Serving Customers and Or Clients!
B.) But here’s Part B of the exact same “positive word of mouth & mouse” strategy! Every (single) time, the same lady finishes first or second for the month, “guess what?” She automatically gets double the prize!Say what? That’s correct! Case in point:
If the first prize is normally $500 dollars in local grocery store coupons (or X), they’ll automatically get double, (or in this particular case), $1,000 dollars in grocery store coupons, and $500 dollars in gas cards! 😀
And if they finish second for the month,and they finished second in any other month, throughout the business calendar year, they automatically win $500 dollars in grocery store coupon and $250 dollars in gas cards!
Watch What Happens To Your Bottom Line As Your Sales Funnel Becomes More And More Versatile!
(And of course, their customary “thank you” for all your help three free pizzas delivery, for finishing first.
Again, when word quickly spreads throughout these ladies entire (on and offline) social grapevine, and rest assured, it surely will!
Do you think this (and or) any other future incentives,the jeweler may employ, in order to spark some action among the ladies, won’t cause them to quickly get in gear?
Are You Definitely Starting To Appreciate How And Why The Right Type Of Sales Funnel Is So Potentially Profitable!
3.) Proven underground ninja marketing strategy # three: Every customer that brings in their coupons, to be redeemed for the very first time, the first customer that comes in, for each female bartender and or waitress, they automatically get two (totally unexpected) bonuses!
First: They will be informed, that they can purchase any one item of their choice, at the jewelers actual cost, provided they become a subscriber of the jewelers VIP opt in email/text message alert list!
Second: They will also be asked (if) they work for someone else, or whether they own their own business/service. Either way, they will be given opportunity to participate in a separate contest, where they can pass out twenty (or X number) of extremely time sensitive gift certificates.
Your Small Business Marketing Ideas And Or Strategies Can Definitely Help Fast Track Your Long Term Results!
And the top three customers, “who” have the most gift certificates redeemed, before they expire worthless, they automatically qualify for the following three prizes!
First prize.) They’ll earn $1,000 dollars (or X) in( both local ) grocery store coupons and gas cards!
Second prize.) They’ll automatically earn $500 dollars in both! Third prize.) They’ll automatically earn $250 dollars in both!
And once a again, a potential explosion, in both on and offline viral, positive word of mouth & mouse publicity! Don’t you agree?
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Ladies & gentlemen, if this type of proven,totally unconventional marketing activity, doesn’t lead to a dramatic increase in business, in the next 3 to 6 months.
Then for sure it definitely would have been a complete waste of money, time and effort, paying for outrageously expensive traditional ads! Don’t you agree?
My friend, is there still any outstanding reasons why, you feel, only the savviest of today’s profit seeking entrepreneurs,deserve to strategically convert, some of their outrageously expensive, traditional advertising costs, into some much deserved, long time profits? Great!
See you shortly in part ten!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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