(And How You And I Can Definitely Do It Too!)
Okay, so you’re definitely a profit seeking entrepreneur, are you not? Meaning; everything you’ve done to this point and will do in the not so distant future, is definitely geared to you, (at some point) generating some type of profit, is it not?
So here’s a quick question for you; how is it that some extremely savvy entrepreneurs, even though, (just like you) they are brand spanking new, to being in business for themselves!
And they also have very limited real world experience!(But they’re extremely fast learners!)
And they too have virtually no discretionary income left, after they’ve funded, (as best they can) the bare bones minimum to get up and going!
They still manage to (somehow) carve out an extremely lucrative income, in their particular niche, which (unfortunately), has just as much cut throat competition as yours, if not more!
While others, constantly struggle, and barely (if ever) make any type of sustainable profit, and eventually reluctantly succumb to the harsh realities of attempting to be in business for yourself!Nod your head cadets, because it’s true!
So How Do Some Extremely Savvy Entrepreneurs Still Manage To Somehow Get Over The Hump Even Though They Too Initially Lack All The Necessary Capital And Real World Experience?
(Just Like A Ton Of Other Newbie Entrepreneurs Do Too!)
If you were to ask this cowboy, how and why there’s such a consistent discrepancy between these two very similar entrepreneurial entities.
I’d honestly have to say, one of them, (that being) the successful entrepreneurs (among us), they’ve quickly discovered how to effectively compensate for any initial lack of capital, and or real world experience shortfalls they may have.
And they quickly learn how to consistently strategically leverage, all sorts of potential openings within their given entrepreneurial framework.
Being An Entrepreneur Means Constantly Being Willing To Adjust Your Marketing Perspective!
Which means, you and I definitely have to quickly learn how to do the same!Otherwise, unfortunately, your fate is all but sealed!And you’ll quickly fold your tent as well!
That said; let’s have a look at (a bare bones minimum) of five potential, unused capital assets, that you may or may not currently have direct access to, but with just an (ever) so slight adjustment, in your current way of thinking about entrepreneurship, you can gain some potentially profitable insights!
Five Creative Ways Extremely Savvy Entrepreneurs Can Seriously Leverage Their Initial Lack Of Cash And Real World Experience Into Some Impressive Bankable Results!
And remember; what tangible or non tangible assets, you may (or may not) currently have personal access to, another extremely savvy entrepreneur most definitely does!
Only they may not currently be taking optimal advantage of it or them! And here’s where the two of you can, (and definitely) should form some type of strategic alliance, and do some mutually beneficial creative resource sharing.
Because you may not totally realize and or fully appreciate yet, the type of potential access, you have or could have, to the various tangible and non tangible capital assets, that are at your disposal!
Some Of The Very Best Small Business Marketing Strategies And Or Tactics Require Some Long Term Vision!
(Extremely important note: Entrepreneur as you read and discover this, (hopefully) new and or slightly adjusted way of, (both) looking at and or thinking about potential tangible, and or non tangible capital assets!
Don’t just focus all of your mental energies and resources where you currently are!Instead see the long term creative, (resource sharing) possibilities of where these creative marketing concepts, have the potential to take you as well!)
1.) Potential tangible and or non tangible capital asset # one: First of all, for you (primarily) offline buffs! Always inquire, to see if any potential vendor of yours, (and or) one you’re thinking of approaching, (currently) has any unused (traditional) adverting credits/scripts!
Because if so, (maybe) you and them could do, (either) a one to one, (and or) a two for swap of some kind!After all, if the unused advertising credits, (be it) local radio, TV and or newspaper etc.
If it’s simply allowed to expire as is, it’s basically worthless to everybody concerned!Is it not?
Just Because You May Initially Be A Severely Cash Strapped Entrepreneur Doesn’t Mean You Can’t Still Make A Real Go of It!(Right?)
2.) Potential tangible and or non tangible capital asset # two: Next, lots of time, local companies, (potential) non competing vendors, they are constantly doing, (local) massive (bulk) and even some first class,(enveloped mailings) to their customer database of 5,000 or more! (Sometimes lots more! 😎 )
But all they ever mail is their own solicitations, annual or quarterly subscription renewal notices, and or standard bills!
Rarely, if ever, do they decide to let a non competing vendor, (like you or I) piggyback in their outgoing mail, for anywhere from 25-75% of the initial front end gross profits!
3.) Potential tangible and or non tangible capital asset # three: This next, (all too) common occurrence, is often overlooked and or simply taken for granted!
Often times, especially during a nagging, local recession, you will discover, a fair amount of local, commercial real estate developers, (literally) sitting on a ton of currently, un-leased and or empty commercial-retail- warehouse space!
Which, every day these units sit vacant, the owners are taking a hit financially, because they’re still liable for the all monthly, (and or) quarterly insurance payments, the monthly, (prorated) utility cost and or-ongoing- maintenance cost etc!
Savvy Entrepreneurs Know They Have To Make Lots Of Offers In Order To Ultimately Reach Their Long Term Goals!
And while a (staggering) 90-95% of those initially approached, would never ever, seriously entertain the thought, of what you’re about to be exposed to!
(Just want you to understand their all too typical mindset going in!) There is a legitimate 5-10% of them, based on their current financial predicament, will definitely seriously entertain, (you) and or one of your major competitors,possible proposed solution(s)!
Let’s say you do those periodic, mass appliance gizmo sales events!You know, you buy up a ton of, local radio, TV and or newspaper ad space, and bombard the airwaves with your, two -three day, everything is on sale for bargain basement prices- sales events! 😎
Being An Entrepreneur Means You Gotta Be Flexible!
And you typically, lease some (sort of) out of the way, commercial location, and hold your “blow out” , two to three day sales event, right?
What if, (you did) a temporary, three way joint venture/strategic alliance, with a couple of local vendors, and they traded, or credited their, (or most of) their unused, local radio, TV and or unused newspaper credits, and or un-leased, non prime location, commercial warehouse space to you, in exchange for 25% of your (front end only!) gross profits!
Because, surely you’re savvy enough to offer some type of over the top, “free drawing” at your event, in order to build your future opt in email (and or) mobile marketing list!Correct?
Extremely Savvy Entrepreneurs Can Always Find A Creative Way Or Two To Leverage Some Tangible Or Non Tangible Assets!
4.) Potential tangible and or non tangible capital asset # four: Now, for you totally online junkies! 😎 Is there any logical reason(s), you and a few other extremely savvy entrepreneurs, can’t consistently do email message swaps of some kind?Huh?
In other words, you all agree to periodically, include the others links, in each others email (and or) text messages to your list!
Just keep in mine, you’re not, (initially) going to be able to approach a potential vendor or vendors, that currently has an opt in email list, in excess of 10,000 or more!
When all you currently have in your opt in email subscriber base, is 232 or less!Just saying! 😎
Successful Entrepreneurs Learn How To Both Develop And Monetize their Various Tangible And Intangible Assets!
5.)Potential tangible and or non tangible capital asset # five: And finally! Ladies & gentlemen, as your targeted audience, within your specific niche begins to grow and your relationship with them, definitely begins to strengthen!
My friend, you’re sitting on a potentially profitable capital asset as well! Case in point; I recently entered into a mutually beneficial joint venture, with another, (fairly well known) online marketer.
And while they get direct access to my ever growing, highly targeted traffic!They’ve granted me free-full- access to one of their paid membership sites, that specializes in effective, social media marketing!
So Does Your Small Business Really Lack Marketing Creativity Or is There Something Else Holding You Back!
So you see, there are literally a ton of creative ways, (you and I), and other extremely savvy entrepreneurs,can definitely still make a real go of things.
Even if you/we initially lack money and or any real world experience!Don’t you agree? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Love the lines about being cash-strapped doesn’t mean you can’t give it your best shot Mark, too many entrepreneurs give up before they’ve really started! You’ve shared 5 ways that cash and time strapped would be business owners can make money. I know they’ll get great results if they follow your advice.
Sarah Arrow recently posted…450 Phrases That Capture and Then Keep Your Reader’s Attention [Download]
Wow Sarah thanks!
Coming from a super creative dynamo such as yourself, I can’t help
but take your comment as a huge compliment!
I definitely appreciate your incredibly kind words!Thanks so much for taking the time to
stop by and share your thoughts!I truly appreciate it!
Mark Newsome recently posted…Three Incredibly Simple Ways Savvy Small Business Owners Profit From The Back End Of Their Businesses!!
Hi Mark, what great thoughts, it is both very informative and motivating. I have a friend who is an entrepreneur and I’m definite that she will benefit from this, i share this post with her. Thanks for sharing. Great Read.
sherill recently posted…#AskNoahStJohn Show Episode 07
That’s so awesome Sherill!
Thank you so much for the endorsement!And I sincerely hope
your friend is tremendously successful, no mater where they
decide to seek out some qualified marketing help!
If by chance, they are marketing retail products or providing
a quality service of some kind, then please remind them to, (first)
grab my free nine page special report, (then) start reading and applying
the contents, in both it and my follow up series!
Because, they will literally be exposed to over 53 plus proven strategies,
tactics and tips, to increase their gross profits,without necessarily having to
necessarily invest more money in their business (and or) service, in order to do
so!
Thanks again, for dropping by Sherill!Take care!
Mark Newsome recently posted…Seven Extremely Critical Things Savvy Entrepreneurs Definitely Need To About Optimize Pres 2.0!
Mind blowing ideas as always Mark. In fact I’ve seen #3 done several times in my area and I think it’s a brilliant idea. Sounds like your JV partnership on that membership site is a real score and it occurred to me that might be an interesting idea to explore with complimentary businesses. As always, thanks for the inspiration!
Marquita Herald recently posted…The One Word Resolution Reality Check
Thanks so much for your incredibly gracious insights and extremely
kind words of encouragement M!
I definitely, always appreciate your real world, proven entrepreneurial input,
any time I get it!LOL!
And right about now, you most definitely have my creative marketing wheels
spinning, desperately wondering just what you’ve come up with!LOL!
Because I’m quite certain it’s all that and then some!LOL!
I sincerely hope future eyeballs, will be as creatively inspired, by your
extremely kind words!Thanks so much, I truly appreciate it!
Mark Newsome recently posted…So What Do Cab Drivers, College Students And Your Diner Have To Do With Increasing Retail Sales?Part Three
Hi Mark
Some neat strategies here!
Interesting that the first three involved some form of offline activity. Even your #4 and #5 strategies would be best deployed by picking up the phone to initiate a mutually beneficial arrangement.
Online marketers who ignore offline ideas are potentially missing out on a lot. I still use the phone to hustle for business. When someone opts into my list sometimes, I request a phone number so that I can contact them.
Your #1 strategy is a good one. Looking for businesses that have spare ad credits is a creative way to gain a benefit if money is tight.
Heck, all of the strategies are good. But most people will never do anything. They’d rather stay comfortable and get dismal results, in preference to stretching themselves and making serious money.
Thanks again, Mark!
Kim
Kim Willis recently posted…How to Use Blog Commenting to Gain Instant Credibility
Kim you definitely nailed it!
And that’s why it really doesn’t matter what the (so called) average person gets
exposed to!
Because the way majority of them, will never do much (long term), with
whatever they get exposed to!
Thanks so much for your incredibly kind words of encouragement! Coming from a seasoned
pro such as yourself, that means an awful lot!
Mark Newsome recently posted…How Savvy Entrepreneurs Still Make It Even Though They Initially Lack Both Money And Experience!