How Savvy Entrepreneurs Routinely Cash In On The Back End Of Their Businesses!Part Two

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How Savvy Entrepreneurs Routinely Cash In On The Back End Of Their Businesses!Part Two

Hopefully after reading, (make that) studying part one of this ongoing series. You can now better appreciate, on a much deeper level, than the vast majority of your major competitors.

Why so many extremely savvy, (not to mention), extremely successful entrepreneurs.

Of literally all shapes and sizes. All Place so much emphasis and attention, on the back end, income producing components, of their business and or service, correct? Great.

Because as you get and develop, a much better, (far more practical) understanding, of this, (for the most part), untapped back end component of your overall sales funnel process.

You start to realize, just how limiting, your current approach, to monetizing the various types of assets and or resources, which are currently available, to both you and or your major competitors.

Whose Says Only The Top Marketing Gurus And Or Guruettes Can And Should Develop A  Reliable Back End Income Producing Component To Their Businesses And Or Services!

Quickly picking up where part one left off. As you recall. Extremely successful, ‘how to’ information marketer, Dean Graziosi.

Has amassed an incredible fortune, marketing his proven, ‘how to’ earn money, by strategically investing, in different types of income producing real estate assets. Has he not?

But along the way of doing so. He and his extremely marketing savvy- marketing/publishing partners, have also developed, some incredibly valuable, marketing expertise in general as well.

So as you dive even further, into these various types of extremely pro-active sales funnels.

See how many different and practical ways. You most definitely can, and should be putting these battlefield tested, marketing strategies and or tactics, to work for you right now.

Of Course Your Main Objective Is To Consistently Make Money On The Initial Front End Or Your Business And Or Service! (Just Don’t Intentionally Neglect The Untapped Long Term Money Making Potential Available To You On The Back Of Your Sales Funnel!)

Case in point.Dean, (and other) perennial seven and eight figure a year earners and beyond. All successfully use, in some form or another. An evergreen, lead generation strategy, to market/promote, their, you fill in the blank.

In ole Deans case. His extremely polished marketing/publishing team, strategically uses, both radio, banner ads and or post card mailings.

To offer, (typically) the first 100,000 (or X number) of individuals, who call his company’s designated, toll free number, and order one of his latest, hard cover books.

They can purchase it, for just the hard cost of publishing it, the shipping and handling fees etc.

Sound all too familiar? It definitely should. Because perennial eight figure earner a year earner.Internet market legend Russell Brunson, has been literally using,pretty much the same, proven cookie cutter promotional approach, to market his latest books, CD’s’and or higher end, how to DVD courses etc.

If It Ain’t Broke Don’t Fix It!

Let’s say, you’re just starting off, and unlike established guru marketing legend Dean Graziosi. You don’t have 100,000 of anything to promote yet.

In fact, let’s say you don’t currently have, any how to information products, physical or digital to give away just yet.

How would or do you currently profit, in any way shape or form, from such a proven marketing strategy? Have you had that thought just yet? Fair enough.

So let’s say, you’re the extremely marketing savvy director of marketing. For an up and coming, and or fairly well established provider, of quality, and affordable toll free numbers.

You could approach, one of the more established information promoters.With the following proposal.

Strategic Back Ending Marketing Tactics Often Allow You And Or Your Major Competitors To Continuously Lower Your Upfront Out Of Pocket Expenses! (While Simultaneously Increase Your Overall Long Term Gross Profits!)

Because you are able, to successfully negotiate, some type of mutually beneficial barter arrangements, with various radio station general managers, you already know personally.

Your company, basically trades them, the use of your unused toll free lines, so they can add them in, as a free bonus sweetener, for companies who buy X amount of paid radio advertisement packages.

And in exchange, your company gets air time credits, for unsold advertising minutes.(Even if it’s non prime time, unsold advertising minute packages.)

So your marketing team systematically starts approaching, up and coming information marketers.(In other words, future gurus and guruettes.)

Who aren’t yet quite as established as ole Dean just yet. And since they offer the first 25,000 (or X number) of callers, who order their whatever.

The callers only pay shipping and handling fees etc.

Notice Several Of the Semi Hidden Untapped Mini Profit Centers Just Waiting To Be Discovered By You And Or Your Major Competitors!

You’ve initially got, at least two primary strategies, you can inexpensively A/B split test. To try and discover which, (if either), will consistently produce, the most long term gross profits.

A.) Potential marketing strategy A: First of all. You might simply allow a cash paying customer, to instead convert from a standard monthly fee of X, to rent your toll free lines.

And instead, just charge them just above your actual hard cost. Provided (of course), your company, gets 100% joint custody, of the callers, on or offline contact info.

And you’re free to do whatever you wish to with them. And keep 25-100% of any additional front or back end profits you create with them.

Since Tons Of Other Non Directly Competing Entrepreneurs Don’t Understand These Non Traditional Marketing Strategies And Or Tactics! (It’s Your Mission To Share Them And Earn Nice Front Or Back End Profits For Consistently Doing So!)

Or you might just as well. Immediately turn around, and sell, lease and or joint venture, (JV) revenue share, with other companies, who desperately want access, to these same potential prospects.

But who are currently paying, anywhere from $25-$150 dollars per lead.Since you have immediate access to 25,000 (or X) number of extremely targeted leads.

You or your major competitors, could lease all 25,000, for a set fee of $7-$25 dollars each. Or more!Wanna do the math?

B.) Potential marketing strategy B: Or you could start systematically testing, different, lower end up sell offers, to these individuals.

And once, (or if), you discover a clear winner, which anywhere from 20-40% of the prospects positively respond to.

Now approach the marketers, with the 100,000 books or whatever to give way. And lower your cost to lease your toll free number lines, provided, you get to offer, your market tested, upsell offer to them.

So How Much More Profitable Would Your Business Or Service Be With An Extremely Viable Back End Marketing Component Added To It?

Are you finally starting to see,and fully appreciate, the long term marketing potential here? This is why, some extremely savvy entrepreneurs, focus at least 80% or more, of their marketing efforts.

On developing their often totally neglected, back end end component of their business and or service. Any questions?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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