So does your semi resourced challenged small business and or service, routinely invest money, on outrageously expensive, (not to mention) dismally performing, traditional advertising and or promotional campaigns of any kind? (If you haven’t, please don’t start! 😀 )
And if so, how’s it currently working for you? That good,huh?
Well cheer up entrepreneur, because the remainder of this initial post and those which follow in the series.
Will most definitely shed some much needed marketing light, on how you (and or) major competitors, can consistently increase your overall market share, for literally pennies on the dollar.
Plus routinely out promote, your big buck major competitors, while you do so. Does this sound like a plan, you’d like to know more about, or what?
So Who Else Definitely Wants To know How Some Extremely Shrewd Entrepreneurs Manage To Steadily Increase Their Overall Market Share Will Simultaneously Out Promote Their Big Buck Major Competitors!
Ladies & gentlemen for this particular hypothetical marketing example. Let’s suppose, (you either) own out right and or you’re the senior marketing director, for one of the top five, specialty meat distributors, in your particular area.
This being the case,(both you) and your top notch staff, are constantly on the lookout for some low cost, battlefield tested marketing alternatives, to get your great tasting Porter House steaks, ribs and other mouth watering meats, directly in front of your ideal customers.
And one of the proven ways you often do so, is simply help major and mid sized local retailers, add a ton of positive word of mouth and mouse buzz, to their grand opening events.
And you do so, by volunteering to barbecue ribs, steak and burgers, outside the grand opening events, in their parking lot, and freely pass them out to every customer, who presents their receipt, for some sort of proof of purchase.(With absolutely no minimum purchase necessary!)
Extremely Successful Entrepreneurs Love To Create Demand Starting From Scratch!
And even though you typically have a full slate of various grand opening events, at or during different times throughout the year.
It’s always best, your service has a full slate of summer events pre planned out, so you can readily maximize your long term, repeat customer potential and exposure.
Here’s a semi creative way, if nothing else, you could initially test, before investing major dollars, into this particular marketing strategy.
You approach one of the most popular, local, retail appliance retailers. During the end of the summer fun, prime barbecuing season.
Properly Plan Out Your Lead Generation Strategies And Or Tactics!
And you wish to purchase, one of their top of the line, most popular barbecue grills.
You know the one, which would normally retail for at least $2,499 dollars, plus any and all applicable taxes & fees etc. 😀
And offer to buy it at their actual hard cost.And in exchange for their generosity, you explain down the road, you plan to use it and others, to help bring them more first time customers.
How you so skeptically ask? 😀 (Entrepreneur how long have you been studying at this particular blog? 😀 )
By offering a combination of both a free drawing and raffle marketing strategy.
Effective Lead Generation Strategies And Or Tactics Is A Proven Way To Gradually Increase Your Overall Market Share!
First off, in order to systematically build your opt in email/mobile marketing list.
Just as the official start of the NFL (National Football League) season, is set to begin, and NFL fans, are getting in those last major,outdoor, backyard barbecues. 😀
This extremely marketing savvy appliance retailer, is joint venturing (JV’ ing) you or your major competitors, specialty meat delivery business.
You purchased the fancy grill at their cost, and now they offer it in their store, as a free 1st prize, in an end of the summer fun free drawing!
But only their opt in email/mobile marketing subscribers can enter!
This Is How Your Marketing Savvy Small Business And Or Service Systematically Increase Your Overall Market Share For Literally Pennies On The Dollar!
Since the local appliance retailer, is extremely active on social media, they will definitely help get word out, about their extremely limited time sensitive free drawing.
They’ll constantly post pictures/images and upload videos, of their customers eagerly entering the free drawing.
And unbeknownst to each of the appliance retailers extremely loyal customer base, who eagerly enter the free drawing.
Your cross promotional arrangement with the retail appliance dealer is, those subscribers, will automatically receive an extremely time sensitive,date stamped two sided index card from your specialty meat delivery service.
Are You Finally Ready To Take Your Lead Generation Strategies And Or Tactics To The Very Next Level Or Two!
And they have 14 (or X number of) days, (from the date of receipt), to order some great tasting ribs, burgers and or Porter House steaks and save 20 (X%) on the their very first order, under $100 dollars.
And or they automatically save 50% on their very first order over $100 dollars, provided they joined your opt in email/mobile marketing list.
And entered your free drawing, for their chance to win $300 dollars in any combination of specialty meats they choose! 😀
So hopefully you can see and readily appreciate, how they’re leveraging the appliance retailers daily foot traffic, correct? 😀
Are You Starting To Truly Appreciate Why Your Semi resourced Challenged Small Business And Or Service Doesn’t Have To Constantly Waste A Fortune On Outrageously Expensive And Dismally Performing Ads!
In part two, you’ll at least three more, totally non conventional marketing strategies and or tactics.
Which will definitely help the specialty meat delivery service (and or) their major competitors, gradually increase their overall market share, for literally pennies on the dollar.
And out promote their big buck major competitors in the process. Okay? See you in just a little bit, in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
