How Prime Time Radio Advertising Costs Could Be Sabotaging Your Chances!
(For Long Term Exponential Growth!)
Do you know anyone whose ever used outrageously expensive, local prime time radio ads? And how about you? Ever thought about using the medium yourself?
If your business or service has incredibly deep pockets. And you can afford to wait for your target audience to finally take notice of your ads.
And your initial front end either breaks even. Or you actually earn enough gross profit on your initial front end. Then maybe it makes sense for you to keep funding outrageously expensive radio advertising costs.
If not, then you may want to at least start inexpensively testing some potentially viable alternative marketing strategies or tactics. don’t you agree?
This Is Why A Rapidly Growing Small Business Or Service Definitely Needs Proven Marketing Or Promotional Alternatives!
First of all ladies & gentlemen. Before you get sucked in too deep. And actually start writing checks for any type of potentially expensive, traditional advertising or promotional campaigns of any kind.
Be sure you have some idea “what” your ideal customers total lifetime customer value metrics are. This way you or your major competitors are in a much better position to decide “how to” better allocate your advertising, marketing and or promotional dollars.
Any potential customer/client I get introduced to. Especially if they’re a potential first time customer/long term ongoing client. If they’re currently utilizing or about to utilize any type of potentially expensive, local prime time radio ads.
Even without knowing all of the particulars. I feel pretty confident. With a little strategic A/B split testing and tweaking. I/we can ultimately put together a semi profitable marketing/promotional plan. For literally pennies on the dollar.
How Prime Time Radio Advertising Costs Could Be Sabotaging Your Chances!
Practically Any Type Of Traditional Advertising You Do Is A One To One Return At Best!
You or your major competitors spend X per week, month or year. At best you generate a one to one return. On the other hand. You or your major competitors might allocate a small amount to strategically lead generating.
Or maybe you could test offering one of your lower end products or introductory services. And let one of your most reliable JV (Joint Venture) revenue sharing partners.
Implementing a proven strategy like this. You systematically help as many non directly competing vendors as you possibly can. So they either induce a non directly competitors currently inactive customers to take some desired action.
Or ethically bribe new customers to drag a friend with them whose at least 18. Or ethically bribe the new customers to:
1.) Join you or your major competitors opt in email list.
2.) Renew their subscription to this or that service.
3.) Spend a few more dollars
Notice “how” your potentially expensive radio or traditional ad campaign is sort of one dimensional?
There’s A Very Good Chance You Can Strategically Stretch Your Ad Dollars In Many Unconventional Ways!
As always, the following hypothetical marketing examples are for illustration purposes only. Rather than write checks for $40,000 or X amount of dollars a month for outrageously expensive local billboard ads.
Instead they or you could test investing $10,000 or X amount of dollars per month or quarter. Maybe allow one of your JV or cross promotional partners to giveaway one of your lower end products or services.
Or sell it to them at your actual hard cost. And allow them to sell it to their customers or best vendors customers at some kind of above hard cost discount price.
They’ll systematically generate more revenue. And for literally pennies on the dollar. Your products or services get exposed to first time customers. Some of whom will definitely go on to become reliable long term repeat customers.
You Don’t Have To Settle For An Outrageously Expensive One To One Return On Invested Dollars!
Who buy more often. And constantly refer new customers. Plus they can provide to potentially bank account filling testimonials too. Of course a prospect or customer whose generated from outrageously expensive radio ads. Can also buy more frequently and refer new referrals too.
Your challenge is if your front end ads are initially profitable. You won’t earn enough to be profitable on your initial front end. So your campaigns will probably end up being temporarily or halted altogether.
Are you starting to appreciate “how” prime time radio advertising costs can be potentially sabotaging your chances for some explosive long term exponential growth?
Before You Waste Another Nickel On Outrageously Expensive Traditional Advertising Of Any Kind! (Be Open To Some Market Tested Marketing Alternatives!)
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