How Not To Over Complicate Creating Lead Magnets!
So what’s your proven process? When it comes consistently creating lead magnets. Please tell me you’re not one of those profit seeking entrepreneurs.
Who absolutely believes your particular lead magnets have to be some traditional thingy. Because, (newsflash!) It most certainly does not.
And you also don’t have to have extremely deep pockets. (Rest assured it definitely doesn’t hurt if you do. 😀 ) But it’s not a requirement. Not initially anyway.)
Your best lead magnets just need to be outrageously appealing to your specific target audience. Not “what” you and I think they want. Or should want. But what they actually want. Pretty simple advice, correct?
Thank Goodness It Really Isn’t That Expensive Nor Overly Time Consuming To Create A Potentially Profitable Lead Generation Strategy!
Strictly for hypothetical marketing illustration purposes only. Take a another look at the feature image for this particular blog post. It looks like one female expert beauty consultant service provider. Giving another woman one of those deluxe beauty makeovers. (Okay, maybe that’s just my take on things. :-D)
Anyway, do you see at least three potentially profitable lead generation strategies? Just waiting to be discovered and inexpensively tested and gradually implemented.
(Just click the green circle directly below to the left. If you really wanna “discover” how to 5-1oX your current or future marketing exposure. For literally on the dollar.)
How Not To Over Complicate Creating Lead Magnets!
You’re Probably Sitting On More Previously Untapped Marketing Opportunities Than You Currently Realize!
Both of the ladies in the feature image. Both know a bare bones minimum of at least 25 other local women, (from literally all different walks of life.) Do they not?
You throw in the owner(s) of the facial treatment center. And any current or future employees of the service.
Plus a few choice vendors or long term suppliers current and future employees or vendors etc. And entrepreneur it’s definitely starting to look like you or your major competitors.
Can both systematically, strategically and inexpensively get the word out. Via positive, viral word of mouth and mouse exposure.
Let’s Have A Look From An Expansive 30,000 Foot Point Of View.
Suppose you’re talking about at least 200 locals by extension. And those 200 or X number of locals all know at least 25 other locals apiece.
Now you’re potentially talking about 5,000 other locals. (200 X 25 = 5,000 other locals. 😀 ) And typically 30 or X% of them are on course to become customers in 60 days or less. (5,000 X .30% = 1,500 or X number of locals become customers.)
And lets further say those 1,500 or X number of locals on average spend at least $400 dollars or X apiece. You or your major competitors, non franchised retail jewelry store. Just grossed on the initial front end only. A very respectable $600,000 dollars.
(1,500 X $400 dollars spent apiece equals $600,000 dollars. 😎 Pretty cool, is it not? But “how” does this all happen? Strictly from a hypothetical marketing perspective.
Ever Heard The Advice Power Network Your Way To Long Term Lasting Success?
So instead of you or your major competitors constantly wasting anywhere from $40K – $75K for those outrageously expensive. Not to mention, dismally performing local billboard ad campaigns.
(Strictly for potentially eye opening hypothetical marketing illustration purposes only.) Divide $75K by the initial 200 professional owners, workers and vendors.
You should also get 375, correct? So you or your major competitors could easily afford to spend/invest an actual hard cost of $300 dollars per prospect/first time customer.
In order to allow up to 200, or X number of local professionals and some of their VIP (Very Important Person) customers and vendors. Who join you or your major competitors opt in email list.
Simply for doing that and dragging a friend with them. (Whose at least 18.) To you or your major competitors place of business or service.
Before the ten or X day expiration date coupon expires completely worthless. They get to purchase an incredibly eye catching pair of diamond studded earrings. Which typically retail for at least $600 dollars.
Why Not Use Scarcity Marketing Strategies And Tactics To Your Ultimate Advantage?
But for an extremely limited time. The local ladies who qualify. Get to purchase them for half. And the local gentlemen who qualify. They get a maximum credit of $300 or X number of dollars against their purchase.
And I guess you’ve figured out. “Why” and “how” it definitely plays to your long term marketing advantage. Not to over complicate creating lead magnets. Any questions?
And Stop Letting Potentially Profitable Marketing Opportunities Slip Through Your Fingers!
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