How Knowing And Understand These Five Vital Stats Will Lead You To Internet Marketing Success!
Entrepreneur “how” long have you been attempting to earn a full or part time income online? If your brutally honest answer is for a while now. You must quickly come to grips with the fact.
Your long term Internet marketing success or lack thereof. Is ultimately going to come down to ‘how’ well you understand and implement the proven online marketing basics. As yes the good ole fundamentals.
Because the less you truly understand and are not applying the proven online marketing fundamentals. The longer it’s gonna take to star consistently experiencing any type of reliable bankable results.
And more the frustration you’ll constantly experience. Which is definitely not the long term results you’re looking for, correct?
The Odds Of Successfully Building Your Business Online Dramatically Increase When You Understand These five Critically Important Stats!
Depending on ‘how” long you’ve actually been following and utilizing the Internet in general. Although it seems like ancient history now. Based on Internet standard time.
but at one point not so long ago. The so called Dot.com’s were literally all the rage. In fact some of the most well respected and cash rich VC’s (Venture Capitalist) were literally falling all over themselves.
Trying to offer finance to the Internet wiz kids. The vast majority of whom were typically under 30 and had presumably “discovered” or invented the next big thing.
They put on lavish conferences. And invited the biggest think tank leaders and paid them lavishly to be keynote speakers. And the public was only too eager to pay big bucks to attend these extremely high profile events.
And while these extremely high profile and well respected VC firms were literally throwing tens of billions of dollars practically every few months. (Or so it seemed.)
At the latest can’t miss whiz kids latest Internet thingy startup. IPO (Initial Public Offering) stories literally dominated the front of all of the major financial pages as well as all of the major financial networks as well.
While The Getting Was Good! (It Was Oh So Good!)
As the vast majority of these young extremely tech savvy gurus literally became multi millionaires. And some of them instant billionaires. With the mere stroke of a pen.
And their company stock prices steadily soared and soared. As if there was no end to the paper wealth gravy train in sight. And once again the so called can’t miss “new economy” was officially declared.
And ‘how’ could any sane profit seeking investor possibly doubt the validity of this once in a lifetime opportunity? That was until the inevitable and predicted crash. Say what?
Because even though highly respected and mega successful investors. Like self made multi billionaire Warren Buffet tried as often as possible. To warn newbie and totally unsophisticated investors. The “dotcom” craze was base on totally flawed business models.
And these companies were steadily upside down. And had no realistic way of turning things around any time soon. He along with many other highly respected sources. Like Peter Schiff of “Euro Pacific Capital” fame.
They were quickly dismissed and promptly labeled as simply out of touch old school voices of the past. And their once popular and well heeded advice was no longer relevant.
Until the financial reality of way too much money constantly going out. Versus not near enough money coming in. When those two common realities met.
Literally billions of dollars of investors paper wealth disappeared almost as fast as it initially came about.
There’s Definitely A Reason Why You Have To Master The Proven Online Marketing Fundamentals! (Otherwise You Seriously Run The Risk Of Ending Up Like The Vast Majority Dot.coms!)
The biggest challenge seemed to stem from the fact. Even though these IPO’s provided these startups with literally tens of millions or hundreds of millions of dollars.
They steadily burned through this money faster than politicians break campaign promises. And because the vast majority of these companies were nowhere near close to consistently earning a profit anytime soon.
Their overly optimistic stock valuations were merely based on totally unrealistic future cash flow projections. And once this became apparent to even unseasoned newbie investors. The entire house of cards quickly collapsed.
And in the end, this is what caused those sock values to plummet. But not before tons of brokerage firms literally earned hundreds of millions of dollars i commissions.
In fact if you asked the average first time (newbie) Dot Com investor whether the IPO that they just invested in had secured either series A or series B funding? A staggering 98% of them ( after they wiped the blank stare off their face) couldn’t answer that basic question.
Is it any wonder that so many lost their shirts? Which brings you full circle to one of the biggest obstacles facing today’s wannabe newbie online marketers.
In a nutshell, they are clueless about proven online basic fundamentals. So with that said, let’s quickly focus your attention on five key vital statistics that every serious online marketer should know in order to avoid certain failure!
You Learn And Constantly Practice Implementing These Five Proven Online Marketing Basics! (And Your Long Term Chances For Success Just Dramatically Increased!)
1.) Visitor Value: This vital stat is simply defined as the value that each of your visitors has a result of the total revenue they produced within a given amount of time.
For ex; suppose you were to measure how much gross revenue you of your sites earned in one month. And you divided that amount by your total number of visitors in that same time period. The net result of that calculation equals each visitors value to your business.
For ex: If your site grossed $825.00 last month (30 days.) And you had a total of 625 visitors to your site, simply divide $825.00 by 625 and you should get a visitor value of $1.32 cents.
This is a figure that all future potential JV (Joint Venture) partners will definitely want to know.
2.) Next is your Cost Per Lead analysis (CPL): This calculation tells you how much money per lead each marketing campaign is costing you, so that you can accurately compare ( test) various approaches in order to decide which to continue and which to cancel.
For ex; take the total number of leads (opt ins) that you get from a given ad/marketing campaign and divide it by the cost of the campaign and you will know what each lead cost you.
So if you invested $250.00 dollars on a solo ad and the ad created 47 opt in leads. If you divide $250.00 by 47 you should get $5.32 per lead.
Is that amount too much to pay per lead? It depends on how much you actually gross on the lead (both short & long term) in order to really know.
(If you don’t currently have a proven backend ( additional income) marketing plan in place and and your only earning $2.47 upfront per lead, well you know you need to move in another direction or risk going broke.
But at least now you have a much better idea of whether or not your cost is justified.)
The More You Understand And Consistently Implement The Proven Online Marketing Fundamentals! (The Greater The Chances Of You Achieving Long Term online Marketing Success!)
3.) Sales Conversion Rate: This critically important calculation tells you “how many” of your subscribers are taking the action that you wanted them to take. Within a given time frame such as one week, month or year etc.
For ex; if you had an opt in email list of 5,000 subscribers and you emailed them an offer. And 107 people purchased something. Simply divide 107 by 5,000 and you should get .0214%
Now multiply that figure by 100 and you get a Sales Conversion Rate of 2.14%. Meaning – that on average, for every one hundred subscribers that you email or send an offer to, about two people will purchase something.
Of course it depends on the price, the offer its self, the guarantees and your overall copywriting skills. And whether or not this is your first offer to your list etc.
4.) Opt In Rate: This figure tells you what percentage of your first time visitors to your site, sign up (opt in) to your list.
And please note. There is no standard percentage, it will just depend on the type of free ‘lead generating’ information product that you’re offering in exchange for your visitors contact (email) information.
And whether or not the freebie lead generating information is new & original or some over saturated hand me downs from one of the popular gurus or gurette’s.
For ex; if 37 out of 100 first time visitors to your website/blog or landing/capture page opt in to your list. Then you simply divide 37/100 and multiply by 100 and you should get 37%. (37/100 = .37 x 100 = 37%)
Your opt in rate (in this particular example only) equals 37%. So take the total number of opt ins and divide it by the total number of visitors and multiply it by 100.
You Definitely Don’t Need To Be A Guru In Order To Successfully Market Or Promote Like One!
5.) Your Click Through Rate (CRT): Take the number of click through’s and divide it by the total number of viewers and multiply the results by 100.
Suppose you have an opt in list of 10,000 subscribers and you send an email that has one of your affiliate links in it. If 934 subscribers click on the link (Click through) in order to view your offer. Simply divide 934 by 10,000 and multiply 100.
And you should get 9.34% (934/10,000 = 0.0934 x 100 = 9.34%) So that particular email campaign had a click through rate of 9.34%.
You must understand these five basic calculations in order to avoid certain online failure.
Again your click through has more to do with whether or not this is your first offer to your list, the price, the strength of your guarantees, your overall copywriting skills etc.
The bottom line for you is to become familiar with these five basic calculations. And how they apply to your future long term online success.
And you will be light years ahead of your wannabe online competitors. Entrepreneur these are the seeds of long term Internet marketing success. Any questions?
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