Why you need to find the best keywords for your target market!
(And The Powerful Marketing Lessons You Can Learn From This Process!)
Would you agree, that when it comes to consistently delivering the best keywords results for your searches, few if any can match the Mack daddy of them all? That of course being) King Google!
Ever wonder (how) and more importantly why Google strives so hard to be so darn accurate? And what powerful (long term) marketing lessons, you can learn because of it?
Then by all means entrepreneur, do read on.
The Best Keywords Results Google And You!
Ever been to a fairly upscale restaurant, ordered a fairly expensive meal and when they brought it out, it wasn’t exactly what you specified? Remember that (totally) sinking feeling you had, as you mentioned it to the person serving your table?
Remember how you felt like your needs we’rent being met, even though you were spending a pretty penny here. And worst yet, your expected to drop a gratuity as well.
my friend, believe it or not. That’s the exact same situation Google and all the other major search engines are in every day! Huh?
Meaning- you (the web surfer) type your request into Google’s text box. In essence that’s your order (request for relevant information), and Google’s robots (aka) spiders, your waiters and waitresses head off to accurately fill your order as quickly as possible.
And if their results (the pages) Google returns are too far off the mark, guess what?
You bolt and head off to another search engine. The same way you would decide never to frequent the same restaurant (or) you would decide not to frequent it nearly as often.Bingo!
So just like the restaurant has a vested interest in making (darn) sure your order is as accurate as possible. So too does Google!
Because if you leave, their long term revenues drop as well.
The Powerful Marketing Lessons You Can Learn From Google Consistently Delivering The Best Keywords Results For Your Searches!
Way back in the very beginning off Google’s rise to the top. Back when they weren’t actually concerned with monetizing all those eyeballs.
Google made it job one to consistently deliver the most accurate/relevant keyword results possible.
And by consistently doing so, word quickly spread and before long, they had millions of people doing billions of searches per day.
And when add all that (potential) long term passive back end income up, you really can’t afford to miss the mark, can you?
And that’s why Google strives to consistently deliver the best keywords for your searches!
And only after establishing a rock solid reputation, did they seek to monetize all their eyeballs.
Here’s the other vital point. Whenever a web surfer din’t find what they wanted, they search elsewhere, looking for answers.
And when you consider how many potential Pay Per Click (PPC) ad campaigns Google could miss out on, simply by being way too casual about the keyword results they provide.
You can easily see how that loss revenue could easily add up to hundreds of millions (if not) billions of dollars in annual lost revenue! If they don’t deliver the best keywords results.
Which brings us full circle. And the powerful (takeaway) marketing lesson for you/us.
And it’s simply this; your job online is to consistently attract your ideal online prospects to (either) your sales page, WordPress b log and or lead capture page.
And just like the restaurant analogy used earlier, your marketing message has to fulfill their needs as accurately as possible, or not only will you lose in the immediate short term!
But your web surfer will probably decide to not return, which means you’ll also lose out on the long term residual income effects as well!
Meaning- no referrals, no repeat purchases and no bank account filling testimonials either! That’s why Google strives so hard to consistently deliver the best keywords results for your searches!
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