How Extremely Savvy Marketers Turn Take No Prisoners Customer Service Into A Powerful Asset!
(And “How” And Why You And Definitely Should Too!)
So ladies & gentlemen, do happen to know anybody that has recently attempted to learn “how to” blog by using the WordPress platform? The reason I ask is, I still remember the very first time I was attending a free webinar and our expert instructor, a very well established online marketer BTW.
He took us inside his self hosting platform’s dashboard and formally introduced me/us to good old cpanel for the very first time. You talk about being overwhelmed and petrified! 😎
Suddenly I could truly appreciate what it must feel like for a deer in some on coming headlights!He basically showed us “how to” install WordPress.org.
And then, (for the next) 75 plus minutes, (give or take) he proceeded to (attempt) to explain to us the basic differences between WP.com & WP.org!
And by the end of the entire 90 plus minute presentation, my poor little brain was officially on overload and then some! 😎
However, I can assure you that no matter what level the vast majority of that audience was, there were plenty of us, (myself) definitely included, that definitely could have used, (and would) have gladly paid for some advanced, personalized one on one training, to really help clear up all of our mass confusion!
And that’s the template we’re gonna use to demonstrate “how” over the customer service, can and definitely should be systematically turned into an extremely powerful marketing advantage!
So How Do Extremely Savvy Entrepreneurs Systematically Turn Take No Prisoners Like Customer Service Into An Extremely Profitable Asset?
Just as a quick reminder. Learning “how to” blog using the free WordPress.org platform, however, doing it with your very own paid third party self hosting. (Which BTW,) if you’re not currently familiar with the term “self hosting”, that’s just a fancy way of saying you pay a third party web hosting provider to host your site(s) for you.
As opposed to the other free WordPress.com platform including the hosting at no additional charge.
However, they extremely limit your options to use to your sites to make money!WP.com will not allow you to use your site(s) for commercial purposes!Bummer!
That’s why they offer you hosting for free!If you wanna attempt earn a buck, you gotta pay for your own “self hosting” from one of the many reputable third party web host providers.
Anyway, with that said.There are currently a gazillion choices of highly competent info providers that teach you “how to” set up a blog using the other free WordPress.org platform for your website and or blogging needs!
And as you will soon discover, through your own careful research,the prices (and actual) levels of hands on commitment you get from these various expert instructors, varies greatly! As you might well imagine!
Savvy Entrepreneurs Know Over The Top Customer Service Is Really About Serving First And Attempting To Sell Second!
For ex: let’s say (near) the top end, higher ticket price courses for teaching you “how to” effectively use WordPress.org to get online.Let’s say this particular guru instructor, (because typically) it’s the rather big name and fairly well established guru and guruette type of instructors, that routinely charge the much higher prices, for both their on and offline, “how to” use WordPress type of courses!
And let’s say they’re currently charging anywhere from (a low of) $997 for an online eight week course, (if you can even call that a lower end price! 😉
And their eight weekly, 90 minute to two hour webinar course, might cost you as much as $2,997! Plus a few high perceived free “quick decision” bonuses valued at X thrown in!Or something in between, right?
Hey, by now we all definitely know the drill all too well, correct? 😎 Absofreakinglutely! And of course each module is recorded, that way you & I can replay them as often as we need to, simply logging into some type of password protected membership site.
And once a week for the next 8 to 10 weeks, they do live 90 minute to two hour, “No holds barred” Q & A sessions, to help us better digest all of this super techie info!
And to keep us from going crazy, when we can’t or don’t get the exact same outcome they did on the recorded videos! 😎 So now let’s build a hypothetical, high powered,customer service driven sales funnel shall we? Using the aforementioned sales model.
Some Of The Best Small Business Marketing Tactics Definitely Involve Over The Top Customer Service! (Don’t You Agree?)
So let’s say you’re on one of the top WordPress guru and or guruette’s opt in email and or mobile marketing list.And they send you an, (extremely time sensitive) VIP Special Alert message of some kind! Why color me surprise why don’t cha! 😉
And they’re marketing this over the top, paid membership training platform, they (as fate would have it!), they just happen to be one of the top affiliates for!
And let’s say the site charges between $47- $67 dollars per month (or X.) And they alert yo that every one of their VIP subscribers, that initially join at the higher Gold membership level of $67 dollars per month.
You automatically get as a free “Risk Reversal” type of bonus, their fabulously popular $997 dollar, eight week “how to” use WordPress pre -recorded course!(But not including of the other free bonuses they offered when they originally marketed the course to their list!)
And get this entrepreneur!Even “if” you decide to cancel your monthly subscription, (any time you wish), you still get to keep their $997 dollar (or X dollar value) course!Cool!
That’s the free “Risk Reversal” part! Now more than likely, the vast majority of the subscribers that leap to take advantage of this extremely time sensitive opportunity 😀 , probably didn’t originally buy the course, when it was first offered, right?
So here’s the next part; they can receive extremely value, deeply discounted, personalized one on one WordPress training, from some of the gurus Coaching assistants!
And learn at their real own pace! Entrepreneur, there may not appear to be a ton more to cover! But (for the record!) we haven’t even scratched the surface!We’ll do so in part two, okay? But for now, hopefully you can see “how” strategic, go the extra mile customer service, can be systematically turned into an extremely profitable asset!Correct? Great! See you in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
