How Extremely Savvy Entrepreneurs Put Their Best Lead Generation Strategies On Steroids!
(And How You Can Too!)
Ever notice how, when it comes to any type of parties, especially around, and or during the height of the summer.
And or height of the major (year end), annual holiday season.
How much consumers in general, but especially consumers that consistently earn six and seven figure incomes, just love to have a good time!
And that’s not even necessarily including, any bubbly which may be constantly flowing, at these type of high energy events. 😀
That said. All the extremely marketing savvy entrepreneurs, that recognize and take advantage of these types of events.
Often stand to significantly separate themselves from their major competitors, and make a lasting impression on their customer/clientele as well! Agreed.
And often times, simply by injecting a little creative, ninja marketing strategies into the long term mix.
They can profit big time, for a fractional of the traditional, upfront out of pocket costs! Which is always a good thing, right?
So How In The World Do Some Of Today’s Savviest Entrepreneurs Literally Put some Of Their Very Best Market Tested Lead Generation Strategies On Steroids?
(And More Importantly How Can You Do It Too?)
So let’s take our ever popular,(purely hypothetical), extremely marketing savvy CPA firm, and explore just a few, untapped creative marketing opportunities, they and or some of their major competitors, could inexpensively test.
In order to discover, if these particular, non conventional lead generation strategies, and or tactics are truly worth aggressively pursuing any further.
So let’s suppose the savvy CPA firm approaches several local, (extremely) popular banquet style facility owners, with the following proposal.
The CPA firm will guarantee (in writing), that in exchange for the banquet hall owners, allowing the CPA firm to use their facility, perhaps once during the summer and then again during the height of the year end holiday season.
Extremely Savvy Entrepreneurs Use Really Common Situations To Create Uncommon Results!
In exchange for the CPA firm paying an extremely minuscule front end (facilitation access fee of some kind), (boy there’s a shocker!) Right? 😀
The facility owners will gladly accept the bulk of their remaining gross profits, on the potentially profitable back end beverage sales!
And in order to really make it worth their while, and therefore make their offer practically irresistible!
Let’s say typically, the owners could expect to gross $5,000 dollars on their beverage sales on the night.
The CPA firm will “guarantee” in writing, one and a half times their typical event gross, for these type of one night special events!
So in other words, the CPA firm will guarantee the facility owners $7,500 in gross beverage sales! ($5,000 x 1.5 = $7,500 dollars.)
And they will do so, by simply tallying up the nights gross beverage sales, and if there is any shortfall under the $7,500 dollar guarantee.
They will simply send the facility owners a certified check (and or money order) for the difference, within, no less than five business days of the event taking place!
Entrepreneur It’s Really No Coincidence That Some Of Your Very Best Lead Generation Strategies Involve Having A Really Good Time!(Have You Noticed That Too?)
Here’s the next way the extremely marketing savvy CPA firm, maximizes their long term profits. First, they will systematically reach out to several potential joint venture (JV) partners, with higher income earning customers, clients and or patients etc.
And they will encourage these local, non directly competing vendors.
Like an upscale, retail appliance dealer, local foreign automobile dealership, and a local charity, which routinely gets a certain percentage of their donor base, to make annual donations of $500 dollars or more!
And they’ll also approach local business publications, in order to mass advertise their one night events as well!
And obviously, they’ll (either) direct snail mail, or send an unscheduled, ‘broadcast’ email message, to their 5,700 (and or) X number of opt in email/mobile marketing subscribers as well.
Your Small Business Marketing Strategies and Or Tactics Can Be As Big And Aggressive As The Situation Truly Warrants!
And after all the smoke clears. Let’s say at least 3,000 of the most highly influential local men and women, along with their spouses, (live in ) significant others, and or in laws etc.
They all attend one of these over the top holiday extravaganzas!These (soon to be) extremely popular events, also come with extremely popular local DJ’s spinning the tunes,which keeps their feet constantly moving! 😀
Plus, keeps the attendees social media accounts ablaze with constant updates.
And mid way through the event, the sponsors, (aka) one of the CPA firms main senior partners, directs every ones attention to a table that has 150 remote controls on it.
And the audience is directed, that for a one time raffle entrance fee of just $300 dollars or X.
They are given one of those remote controls, and one of them is hooked up to a 75 inch, state of the art flat screen TV!
And it normally retails for $3,799! But for just a one time “raffle” entrance fee of just $300 (or X amount of dollars), the grand prize winner wins that $3,799 dollar value! 😀
Ever Notice How Extremely Savvy Entrepreneurs Have Absolutely No Problems Thinking Outside The Box?
First of all, let’s do the math. One hundred and fifty, (predominately) upper income individuals enter the raffle.
And gladly pay the one time entrance fee of just $300 dollars, for a chance to win a state of the art, 75 in flat screen TV, courtesy of the local appliance retailer, whose a JV partner of the CPA firm.
So that equates to a gross front end profit to the appliance retailer of $45,000 dollars! (150 x $300 dollar raffle entrance fee = $45,000 dollars in gross front end profits only.)
And of course, the other top two grand prize winners, automatically get, one of the appliance dealers best, market tested super time sensitive, VIP brand new customer only, savings coupons of 50% and 30% off respectively.
While the other remaining 147 participants, automatically get super time sensitive, VIP brand new first time customer only discount coupon savings, of 25% off their very first purchase!
Thank Goodness There’s A Little More To Profitable Lead Generation Than Just Trying To Get In Front Of A Targeted Audience!
Plus, they automatically save an additional 10% off their total purchase, provided they drag a brand new potential first customer with them, whose 18 and over.
And the other thing, one of the main managing CPA partners announces, while speaking to that nights attendees.
They will point to the giant display behind the table, and highly encourage all of the attendees to drop by their state of the art WordPress blog, and join their opt in email list, in order to grab their free, 17 page special report, entitled:
“Five Little Known Legal Ways You Can Not Only Stop IRS Collectors Dead In Their Tracks!”)
(But There’s Also An Extremely Good Chance They May Even Owe You Money Back From Tax Returns You’ve Already Filed!)
And they also invite all attendees to call their local number listed on the sign, in order to schedule their free, ” absolutely no obligation” 90 minute power estate planning session!
Which is a $675 dollar value! ($450 PH x 1.5 hours = a $675 dollar value!) And let’s say, at least 1,500 of them immediately opt in!
But here’s the kicker. They are also made aware, every body that sets an appointment within the next 30 days or less, they also automatically get $50 dollars worth of universal gas cards too!
And an additional $50 dollars worth of universal gas cards, just by supplying two referral cards, completely filled out, they bring with them to their appointment.
Who Says You’re Small Business Can’t Have A Giant Impact?
And once those two referrals schedule and complete their free 90 minute power estate planning sessions, the gas cards will be snail mailed to the person that supplied the referral. 😀
And here’s the other potentially exciting marketing twist. The local charity that referred the most guests that night.
They will automatically receive a check for 25% of that nights “raffle” entrance fee income!
And the other charity, will automatically receive a certified check for 10% of that night’s “raffle” entrance fee income as well!
Isn’t It Time You Started Consistently Generating Some Bank Account Filling Marketing Leverage!
In part two you’ll discover at least three more proven ways, these extremely savvy entrepreneurs, put some of their very best lead generation strategies and or tactics on steroids! And how you definitely can too!
So see you in just a little bit in part two! Okay?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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