How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Seven
Have you also noticed, how some of the marketing savviest, (albeit) semi cash strapped and or resourced challenged entrepreneurs you currently know and respect.
They are still able to, (in spite) of all of their current and future financial challenges and or set backs. They’re still able to somehow, consistently generate, of ton of semi qualified leads. Over and over mind you.
For literally pennies on the dollar. And steadily grow their business. In spite of what their local economy, may be currently doing. And without necessarily having a huge following on social media.
Now entrepreneur, I simply have ask you.
Is that particular set of evergreen marketing skills. Something which would be of value to you. Both now and going forward?
If so, this entire series. Meaning the first six previous post, were created specifically for you…
How To Develop New Business in Spite Of A Nagging Local Recession!
Quickly picking up where part six left off. Basically, as the marketing smoke definitely begins to clear.
By and large. You and I, are constantly on the lookout, for some type of potentially profitable, marketing leverage.
Case in point. My bud Rachelle Tan, whose part of the wiz bang editorial team, over @ jscharing.com. You remember them, don’t you?
They’re the recognized experts, in both digital analytics and data visualization and chart insights, for nearly two decades and counting.
Checkout this really email message, she recently sent me, once I linked to one of their extremely eye opening blog posts. Which goes in depth, on what, how and why, what they do, for all types of companies and services.
In a gazillion type of industries.Most definitely matters.And just in case, it’s still not crystal clear to you just yet.
So What Exactly Are You Dong On A Daily Or Weekly Basis To Consistently Generate Some Massive Free Viral Exposure!
What the overall significance is, for both of us. Simply by me (or you!) strategically linking to their extremely informative blog post or content.
Or having them simply start doing a series of guest blog posts. They get additional free, viral exposure, do they not?
And when I send them the link, for the blog post, Rachelle in turn, sees to it, her teams shares the link on their social media accounts.
Which not only generates, another quality back link for my blog. But, additional free, massive viral exposure for my blog content as well.
Win/win don’t you agree?
How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Seven
You Do The Right Things Once And The Massive Potential Bank Account Filling Marketing Leverage Rewards You Over And Over Again!(For Literally Years And Years To Come!)
But quickly getting to subject at hand. Here you are, a brand spanking newly licensed, CFP or CPA, whose just cut your corporate ties.
And opened your own solo practice. One of the very first things you want to do. Actually, you’ve probably been, strategically planting the seeds, at least six months to a year, before you actually, officially cut your corporate ties.
Anyway. You start systematically reaching out, to other, non directly competing vendors.
Who they themselves, definitely need, your extremely valuable products and services. But so do a certain percentage, of their extremely valuable, customers or clients.
Instead Of Just Constantly Throwing Your Extremely Hard Earned Money At Outrageously Expensive Advertising Mediums! (Instead Become Strategic With Your Primary Marketing Strategies And Or Tactics!)
Case in point. Here’s one incredibly simple marketing strategy. Which you can and definitely should. Inexpensively test, over multiple types of businesses and or organizations etc.
Start with some of the much smaller, local throwaway guides.And run at least a few, (direct response) type of advertisements.
Meaning, where you offer your ideal target market, some type of free,leading generating, problem solving giveaway. Preferably a digital one.
Then, approach the owners (or general manager) of these smaller throwaway guide publications. About doing a series of Q & A type of editorial articles.
Where local businesses and or start up entrepreneurs.Write in, their # one burning tax or estate planning questions.
If You Can Create Some Type Of Ongoing Problem Solving Column Or Editorial! (Perfect!)
And simply call it “Ask the Tax Guy or Tax Lady!” Or something similar.Which is kind of catchy.The main point being, (especially) around tax season and the end of the fiscal year.
And you go in depth, on a couple of the questions. And demonstrate your proven expertise.And at the en of every column and or editorial, you (invite) direct your audience to your self hosted lead capture page.
Which remember.Initially start off. Is nothing more, than your recently purchased domain name. Hopefully with dot com or dot net extension on it.
And you take your link, from your paid email service providers, self hosted capture page.
And forward that totally unattractive link, to your newly purchased domain name server.(Thank goodness,this entire, super techie sounding process.Literally takes no more than five short minutes or less, to complete, with the help of your name registrar reps help!)
The Bare Bones Minimum Amount Of Basic Technology Can And Definitely Will Serve You Well!
Anyway. The screenshot image below, shows you a sample type of, self hosted, lead capture page, you can easily create, in less than than 30 minutes.Using aweber’s, (my current, paid) email service provider of choice-s, basic lead capture page editor.
Which is also included free, as part of your basic package.
Make Problem Solving 101 Your Primary Objective For Your Specific Target Audience! (And Watch How Fast They’ll Start To Flock To You!)
Here’s the overall concept. Let’s say one of your free, lead magnet giveaways, is a 90-120 minute, webinar or video recording, of a live, offline, Q & A session.You did for one of the local, real estate investment groups.
And you allow the as many local throwaway guide publishers. To give it away, as a free, incentive bonus, worth X.
For every advertiser. Who either:
1.) Spends X amount on either a series of less expensive classified adds.
2.) Or whenever they initially spend X, on a far more expensive quarter, half or full page display advertisement.And of course, the more the advertisers initially spend, the more free educational goodies, (preferably) digital ones, they qualify to receive.
In the interest of both space and time. Let’s go even deeper, in part eight, okay? For now. Are you definitely starting to truly appreciate.
Who Says You Have To Be A Techie In Order To Leverage Modern Technology!
How and why, some extremely marketing savvy entrepreneurs, (who are academically) no smarter than you. Are consistently generating quality leads. For literally pennies on the dollar! Say yes!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Isn’t It Time You Started Being And Or Becoming More Strategic With Your Marketing Strategies And Or Tactics!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
There is always a way Mark. Folks use creativity to prosper, being prolific, generous and making friends. Leveraging! Rocking post.
Ryan
Absolutely no arguments from me Coach!LOL!
I couldn’t agree more.
Basically, as you’ve constantly stressed and personally demonstrated.
Just constantly work over time, serving your audience.
And really good things, will not only start to happen,
but they will continue to, as long as we go out of our
way, to serve our target audience!