How Even The Really Big Entrepreneurs Occasionally Overlook Major Profits!
It’s certainly no secret, some of the super successful entrepreneurs, (among us),and world class businesses and or services,literally spend (or invest) if you like, millions upon millions of dollars, on outrageously expensive brand awareness campaigns, do they not?
All one has to do, for undeniable, concrete evidence, is to look both on or offline, correct? Especially if the companies and or services, are seasonally based.
Like the ultra competitive tax software savings and services industry. A multi billion dollar a year industry, which primarily kicks its main advertising and or marketing push,into overdrive starting in late December, right through the tax filing date deadline of April 15.(In The US anyway.)
You’ll see the majors, literally battling it out, tooth and nail, both in the digital and offline world.
They use outrageously expensive, local and national newspapers campaigns,TV, radio, billboards, magazines, and everything in between,in order to get the word out,do they not?
So How Do Even Some Of The Super Successful Entrepreneurs Among Us Occasionally Overlook Potentially Major Profit Generating Opportunities!
Case in point, during both pre and ongoing tax season.There are at least two major players, with a third one, coming on really fast.
Both for now, you say the phrase”tax savings software services,” and more times than not, you’ll hear the two major conglomerates, H & R Block and or TurboTax being mentioned, right?
And it’s certainly no coincidence, because both corporate behemoths, annually spend millions of dollars, trying desperately to stay visible and top of mind, especially during the heat of the annual tax filing season.
So imagine my literal shock and complete and utter amazement, upon visiting my local major tax preparer-s office, and upon entering their suite.
I was of course, immediately greeted courteously, and told when my specific tax preparation specialist, would soon be available, for my pre scheduled appointment.
Of course all you newbie marketers, are wondering (out loud!), what if anything, is wrong with this all too common marketing scenario, correct? 😀
Extremely Savvy Entrepreneurs Know How To Parlay The Mundane Into Some Major Long Term Profit Generating Opportunities! (And Going Forward So Should You!)
So this particular major tax preparation service, (which shall) of course remain nameless. 😀 They currently have, (or up until recently had), over or right around, 11,000 company owned and or franchised retail locations.
Within the United states alone. And at last count over 1,600 (and growing) in Canada.So you can take a wild guess, how many paying (returning) customers, and or initial first time customers walk through their doors, and or visit their state of the art website every year.
Especially, during late December, right though late April or early May. Right? 😀 So “what” if, the moment, a returning customer, stepped through their door, the professionally trained receptionist, did everything previously mentioned.
Extremely Profitable Lead Generation Opportunities Are Often Waiting To Happen!
But also, immediately offered the returning customers, their choice, of two gift cards and or gift certificates, to local, non directly competing vendors.
Where they automatically save X, before the certificate expires completely worthless.Plus, as an extra special, positive word of mouth and mouse generating goody!
They have arranged a special joint venture (JV) sweetheart deal, with one of the major cell phone carriers, where all of their new and or repeat customers, save 20 (or X%) off the carries best packages! 😀
Entrepreneur, this is the type of underground marketing strategies and or tactics, which get customers,clients and or patients, and their immediate personal and or professional inner circles, to storm social media.
Not to mention, all the subsequent chatter, which will definitely take place, around the workplace water cooler and or break room.:-D Don’t you agree?
Theirs Outrageously Expensive Brand Awareness Building Campaigns And There-s Also Super Profitable Lead Generation Strategies And Or Tactics!
Now remember, this extremely marketing savvy corporate behemoth, already knows, (pretty much!) down to the penny, what their average first time and or repeat customers, typical, total lifetime customer value metric numbers are.
Meaning, since they’ve already committed (literally) millions of dollars, in annual, conventional advertising and or promotional campaigns.
Surely, they’re wise enough to recognize,the long term profit potential, in ethically bribing, both new and or returning customers, right?
And speaking of brand new first time customers. As soon as they (either) walk in and or call and set and keep their very first appointment. They will immediately receive,their brand new,VIP first time customer discount of 15 (or X% off) their very first filing! 😀
Plus be offered, their choice, of one of the non directly competing vendors, extremely time sensitive, discount coupons and or gift certificates, valued at X.
Sometimes Some Really Simple Lead Generation Strategies And Or Tactics Is Really All You Need In Order To Move Forward In A Big Way!
However, simply for joining this major tax preparer-s opt in email/mobile marketing list(on the spot!) they automatically save 25 (or X% off) their very first filing!
A simple A/B split test, will quickly help them determine, whether this semi unconventional approach, would be worth continuing and rolling out, to all of their other offices.
So they could initially just start with a mere 10% o their 11,000 offices, and closely monitor and tweak their ongoing results, could they not?
Are You Finally Ready To Take Your Lead Generation Efforts To A Whole New Level Or Two!
Ladies & gentlemen, before going any further, are you starting to better appreciate, how even some super successful entrepreneurs, of all shapes and sizes, occasionally leave a potential fortune on the table!Say yes! 😀 Great.
Because in just a little bit, in part two and beyond, you’re going to discover, at least three more mega proven ways, for them (or you!) to stop doing so, okay? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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