How Even Ex Superstar Athletes Or Entertainers Cash In On Their Bankable Brand Equity!
Unfortunately it’s no real secret, an extremely high degree, of ex- superstar athletes or entertainers, blow through their size- able lifetime earnings, within a five to ten year period.
And as they reach or once they past their peak earning years.And once they receive their final check. Sadly, within just three to five years after they become B list commodities.
A least 60-80% have to file for some type of bankruptcy protection. Sound all too frighteningly familiar? And typically, they’re strapped with mountains of debt. So they need to find some viable ways, to
Very little income and virtually no viable ways, to maintain their old lifestyle. Gone are all of the fancy cars, no more luxury globe trotting, all over the world.
No more chauffeur driven this or that. No more nights out on the town, with an entourage of 10-15 deep. And their phone, is no longer constantly ringing off the hook, with potentially lucrative endorsement offers, worth six and seven figures.
Ah the good ole days.Fast forward. Money is extremely tight. And their savings, are all but non existent. And they’re constantly struggling to keep a roof over the head. And a decent used car to drive.
This is ‘why” they’re extremely open, to discovering how they can consistently monetize, their remaining brand equity.
Just Because They’re Ex Superstar Athletes Doesn’t Automatically Mean They Have No Bankable Brand Equity!
In the specific case of ‘The worm.” Believe it or not. Even though “The Worm” hasn’t officially earned a nickel since retiring from the NBA in 2005.
Yet his remaining brand equity, still allows him to consistently at least seven figures a year. Say what? That’s correct.
Basically, Dennis is still in extremely high demand, when it comes to select appearance sites. He might be paid $5,000 dollars, to show and take pictures, at one of any given cities, most popular night clubs.
Or he and other B list celebrities, might command as much as $10,000- $25,000 dollars, plus perks of course. For their private meet and greet corporate appearances.
Or maybe a semi cash strapped startup venture. Is more than willing to offer stock and stock options, instead of all cash. And if things work out. Dennis or the other B list entertainers, now have some very valuable equities.
But closer to home. Take a look at this rather common, JV (Joint Venture) revenue share arrangement, Dennis and other B list celebrities, often cash in on.
Just Because A Celebrity Is Past Their Money Making Prime Doesn’t Automatically Mean They Have No Bankable Brand Equity Left!
Case in point. “The Worm” and other B list celebrities, might decide to accept, a free X day cruise, as the cruise liners special VIP guest. They put him up, in one of their top suites.
Free of charge of course. And Dennis just meets & greets the other customers. So just as a hypothetical marketing example. Strictly for marketing illustration purposes only.
Let’s say this particular five day luxury cruise has 2,500 customers or corporations with money, who sponsored (paid for) their trip.
And just to make the math simpler. Let’s say there are 1,250 men & women. And on day three, Dennis is scheduled, to do a 45 or X minute talk on the lower deck. And 1,500 of the customers on board, decide to attend.
Every person who enters the room, they automatically receive, an extremely time sensitive gift certificate from a nationally franchised, retail appliance center, Dennis currently has an extremely JV revenue sharing arrangement with.
Here’s how it works. Every attendee to his talk. As soon as they enter the room. So in this particular case only. 1,500 attendees, receive an extremely time sensitive git certificate.
Recognize-able Brand Equity Can Be Monetized In More Ways Than One! (Don’t You Agree?)
Side (A.) has big bold red print. And the main power headline reads, “Do You feel Lucky?” And directly beneath the main power headline. The recipient is encouraged to enter the nationally franchised, retail appliance centers, free drawing.
Which, (get this!) was created, specifically for this particular cruise ships customers, on this particular cruise. the 1st grand prize winner, automatically wins a $10,000 dollar, deluxe home entertainment centers.
And the second grand prize winner, automatically wins a $3,000 dollar, deluxe home entertainment center. And the 3rd guaranteed grand prize winner.
Automatically wins, a state of the art, $1,500 dollar deluxe home entertainment center.
And side (B.) on these, extremely time sensitive gift certificates. Encourage the recipients, to rush over to the appliance centers, state of the art e-commerce website.
Ethical Bribery Is A Proven Strategy To Consistently Build Your Brand!
And every person who spends over $500 or X amount of dollars. Meaning the extremely marketing savvy, retail appliance dealer, will start randomly selecting customers.
And give them huge discounts. And every day, for the next 10 or X number of days. At least 25 customers, will be given credits, on a sliding scale of 10- 85% off their purchases.
So you know, those customers will be constantly bombarding, their various social media accounts, correct? No doubt. And get this. Every gift certificate holder, who attends “The worms’ talk.
As long as they order at least $200 dollars worth the appliance dealers goodies, within three hours after his talk. They automatically save 30% off their total.
But here’s what you need to know. Dennis gets a lifetime revenue share commission of 25% on the first $25,000 dollars. And 35% on every gross volume dollar amount above $50,000 dollars.
which why, Dennis aggressively promotes, be able to distribute the two sided gift certificates, with every guest appearance he agrees to. Because obviously, the more certificates he gets distributed.
The more money on the back end he’ll consistently generate. Are you now starting to better appreciate, how even ex superstar athletes or superstar entertainers, still cash in big time, even though they have, so called faded brand equity.
Just Because A Superstar Athlete Is Clearly Past Their Prime! (Doesn’t Automatically Mean They Can’t Monetize Their Remaining Brand Equity!)
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