How To Build Brand Equity Which Consistently Opens Doors!
(In More Ways Than One!)
So you’re actually still wondering “if” (after all this time!) Some type of proactive email marketing campaigns can truly help you improve your bottom line? In more ways than one.
Well the short answer is absolutely. And as more and more time goes on. As both you and your top JV (Joint Venture) or cross promotional partners get even more marketing savvy. You or your major competitors will definitely appreciate and benefit from the many advantages.
Of effectively utilizing email marketing as a proactive marketing tool. Can your bottom line use an inexpensive boost?
This Is How And Why Effective Email Marketing Strategies Help You Or Your Major Competitors Reduce Risk!
For just a moment. Imagine one of the largest non franchised, retail appliance centers in your local area. And as a direct result one of them successfully utilizing one incredibly brand dead simple marketing strategy.
To date they’ve built an impressive opt in email list of 23,757 subscribers. (Even after just over 7.5% of their original opt ins have unsubscribed, for whatever reasons.)
And they’re now marketing savvy enough to segment their list into at least four sub lists of subscribers. (Pretty cool, right?)
(And as always. The above examples are strictly for hypothetical marketing illustration purposes only.)
So What Can You Possibly Do To Start Building Your Own Highly Responsive Opt In Email List?
Excellent question. And so glad you finally asked. 😀 In the case of the independently owned retail appliance center store owner(s.)
They offered what else? A can’t resist free drawing. Where once a month or quarter. The 1st grand prize winner. For an extremely limited time. Wins a totally cool, $10,000 dollar deluxe home entertainment center.
(With practically all the bells & whistles you and I can possibly think of. 😎 Which caused an avalanche of extremely enthusiastically locals to subscribe to their list.
(But it doesn’t stop there entrepreneur.) Unbeknownst to this subscribers. Each month or quarter. At least three or X number of the subscribers. Will also be eligible. For an extremely limited time.
To win a 65 inch flat screen TV. And only pay 25% above the retailers actual hard cost. Or simply for dragging a friend with them to the retailers store. Whose at least 18. Before the ten or X day expiration date expires worthless.
They not only get to purchase one 65 inch, state of the art flat screen TV at the retailers actual hard cost. But they also get to purchase at least one state of the art tablet, up to $1,200 or X number of dollars at actual hard cost.
But How Does Strategic Email Marketing Save You Time? (And Make You Or Your Major Competitors A Ton Of Money!)
Actually there are several obvious and not so obvious ways. With an opt in email list of any size. Instead of wasting a fortune. Constantly running outrageously expensive. Local primetime radio & TV ads.
They send a series of extremely time sensitive email messages to their subscribers. (Or to only certain segments of their total subscriber base. 😀 )
And speaking of segmented email lists. Let’s say they send 7,500 segmented subscribers. A series of extremely time sensitive email messages. And 37% open the. (7,500 x .37% = 2,775.)
And of that amount. 23% actually click the link and take advantage of the extremely time sensitive offer. (2,775 x .23% = 638.25 or 638 as a practical matter.
And on average they each spend $375 dollars apiece. The retailer just grossed an impressive $239,250 dollars. (638 x $375 = $239, 250.)
And that’s before the retailer even takes into full account. How much additional gross front end profits they earned. Simply from ethically bribing X% of their subscribers to drag a friend with them. Whose at least 18. 😀
Hopefully you can also appreciate, the positive, viral word of mouth & mouse tsunami. Which will definitely take place here, correct? 😎
Not bad for systematically building your own list. Writing a few good, (but necessarily great!) email messages, right?
My friend, this is how effective email marketing campaigns can and definitely will help you or your major competitors improve your bottom line. For literally pennies on the dollar.
No More Freaking Excuses Entrepreneur! Get Started On Building And Nurturing Your Very Own Opt In Email List!
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