How Different Types Of Advertising Allows You To Double Your Profits And Cut Your Costs In Half!

As you already discovered in a previous post about how to determine the real long term value, of your ideal customers and clients, total lifetime customer value metrics.

And how after doing so, you can still make a fortune selling or strategically promoting, some of your most valuable products and services for 50% off.Huh?

In order for you to really get the most out of this particular blog post.

You really need to refer to some of the other related posts.Because coupled with this one, the two of them will definitely provide you with a dynamite, one two punch marketing combination.

And hopefully drive home two mega proven, long term bank account filling marketing fundamentals.

This post is actually an extension of a previous post, which covered two extremely powerful, low cost and battlefield tested marketing strategies.

Those being how to profitably and strategically use your Total Customer Value, ( or Marginal Net Worth) calculations, and powerful 100% commission only affiliate marketing blueprint, to make a ton!

Your Bank Account And Long Term Success Is Just One Powerful Low Cost Joint Venture Away From Mega Success! Guaranteed!

Here you’re going to combine your knowledge of those two previous concepts along with some concrete examples.

Of how this third low cost, mega proven, long range marketing secret, consistently helps you turbo boost your long term profits for peanuts!

When you start to employ powerful, low cost JV (joint venture) marketing strategies to your long range marketing plans.

You or your major competitors, will literally be able to eliminate, anywhere from 50 – 100% of your normal front end, profit draining advertising or traditional promotional cost.

And still make a size able profit in the process!

Who Says You Can’t Systematically Out Promote At Least Some Of Your Big Buck Major Competitors!

Plus, you’ll also be able to consistently out promote your big buck major competitors, and substantially lower your out of pocket, front end cost as you do so!

With that said; Let’s get to it! Because even though these next two graphic examples are strictly for illustration purposes only.

The two industries that you’re going to examine, are extremely diverse; so that you will hopefully realize that contrary to what you may be currently thinking.

It really doesn’t matter what type of business, product or service that you currently have.

Or how you currently market your business or service, on or offline. You can and must start using highly profitable JV marketing strategies or tactics, in order to lower your overall advertising/marketing cost and increase your front and back end profits!

You Systematically Put Your Joint Venture Arrangements Together In A Mutually Beneficial Way And You Almost Stack The Deck In Your Favor!

Okay then. Let’s suppose you have a big time, contemporary Pop Star or Hip Hop artist.

And your second industry is an old fashioned outside door to door sales rep for one of the country’s oldest vacuum cleaner manufacturers.

On the surface you must admit this is a fairly diverse duet. Correct?

Let’s see how each might use powerful, low cost, profit building Joint Venture’s to lower their traditional advertising cost by at least 50%. And still bring home the bacon!

Strategic Alliances Can And Definitely Will Dramatically Increase Your Bottom Line Profits!( And Eliminate A Staggering 50 – 100% Of Your Traditional Upfront Advertising Costs!)

1.) First let’s start out with a brain dead simple, albeit, (true life) example of how an industry as basic as a door to door vacuum cleaner sales rep. Can use powerful, long term profit building joint venturing to make a fortune!

And it doesn’t hurt that this particular example which will dramatically demonstrate this concept, happens to be true! Right?

Many years ago as a very successful outside sales rep, who went door to door selling (of all things), rather expensive vacuum cleaners.

He or someone in the front office made a rather startling discovery!

They realized that when two complementary, non directly competing businesses combined efforts strategically. Both businesses could increase their overall profits and dramatically lower their outrageously expensive, traditional advertising costs as well!

Lots Of Times Some Of Your Most Profitable Joint Venture Arrangements Will Be Formed Strictly Out Of Necessity!

And thus; a profitable long term JV partnership was born! It seems this (think outside) the box sales rep found an incredibly simple way to increase his sales without brow beating his prospects; who at this time were primarily stay at home Moms.

Your Long Term On Or Offline Sales And Profits Are Waiting To Explode!.….

Basically all the sales rep did was ring a door bell, and when an adult opened the door, (and in those) days 99% of the time.

It was either a stay at home Mom or a Grand Mother that’s was temporarily watching over the little ones.

This marketing savvy sales rep kept track of his closing ratio. And he soon discovered on average, for every 10 complete presentations that he gave. He would typically close about 40%!

So he wisely reasoned that if he could figure out a way to get into more households, he could steadily increase his commission only income!

Whose Says There’s No Place In Today-s Extremely Competitive Business Environment For Some Good Ole Fashion Ethical Bribery!

(Important Note: How could your tele-marketing staff use this exact same concept to dramatically increase your outside sales reps appointments?)

Here’s how he did it! He or someone in the front office reasoned, since he was attempting to sell (at that time), a rather expensive vacuum cleaner.

He definitely needed a semi proven way to consistently get his house wife prospects to allow him into their home,without being overly pushy!Right?

In other words,he found an inexpensive way to attract the sales!

You Really Can And Definitely Should Start Creating Your Own Opportunities!

He would simply offer the ladies a “free” 3 LB box of Tide Detergent in exchange for 45-60 minutes of their extremely valuable time!

And as you’ve probably concluded; the net results were his overall sales and income exploded!

In fact, he did so well that he ultimately became the companies Number One National Sales Rep!

Plus; he went on to become one of the companies Top Sales Trainers! Hello!

Your Product Or Service May Help Another Struggling Small Business Owner Get Over The Hump Or Vice Versa!

This simple JV arrangement, helped Tide gain a ton more market share, because ton’s of other sales rep’s within the company, starting using the exact same proven marketing strategy.

And pretty soon other industries with outside sales rep’s started doing the same! After, Drum roll please…..

They read this guy’s International Best Selling book or attended his two day “Power Training” weekend Sales seminar! Can you say Kaching?

Even though a fairly large percentage of the house wife’s, that didn’t buy the vacuums, did become long term repeat customers of Tide after their initial free sample ran out! Who would have thought?

The real point here is. Can you see or fully appreciate, how many positive, long term win/win situations evolved from that one simple JV arrangement?

Make Sure You Start Building And Continue Building Your Prospects And Customers List! (On And Offline In Order To Constantly Follow Up!) Part Two

Now then: Let’s turn your attention to how a big time Pop Star or Hip Hop artist might cash in with JV’s as well!

First off this example is going to utilize two proven marketing fundamentals.List building 101 and joint venturing to explode your long term gross profits!

Suppose a Pop Diva like Lady GAGA goes on a World Tour for 18 months. And her live concerts consistently draws crowds in excess of 50,000 – 80,000 thousand plus!

And she also does a non stop TV blitz. And appears on Oprah and routinely appears, on other extremely popular, entertainment based TV shows etc.

You Definitely Need To Leverage Whatever It Is Which Is Consistently Working!

And each time she appears on either National TV or national radio, she routinely announces, that everybody that goes to her website, is eligible to enter a “Free Drawing” to win A Final Grand Prize of $250,000.00 in cash!

Or X amount in cash. Meaning a certified check.

And once per month during her entire 18 month World Tour she’ll also be giving away $25,000.00 dollars in cash!

Needless to say, in the end or 18 months later, she will have a nice opt in email list of a cool 1.5 million loyal fans/subscribers! Or more!

There’s Never A Wrong Time To Make Irresistible Offers!

Now then; right before the Holidays she, (really her ) extremely marketing savvy team, sends you and Ian  email announcing, that you can buy (surprise.)

Live video footage of her last three, or X number of concert dates of her European Tour!

And even though they would normally retail for $69.95 apiece! But in the spirit of the Holiday season!

They can be yours for just $39.95! Or X That’s a whopping 43 (or X% off) the normal retail price!

Thank Goodness You Really Don’t Need A Tidal Wave Of Activity In Order To Be Successful!

If just 25% of her loyal 1.5 million subscribers take her up on this extremely time sensitive offer. You can do the math!

(1.5 million subscribers x .25% x $39.95 = Enough!!) Hello!

(Roughly that works out to 375,000 subscribers paying $39.95 apiece! Yea, she did okay!)

Plus; when her new Multi Platinum CD hits the stores; what if she includes a simple index card offering product or service X for a substantial savings of Y!

From one of her JV partners market tested offers and again; if only 10-40% of you take her up on this offer! kaboom!

That my friend is just how simple and lucrative power JV marketing can be? Any questions?

One Of The Keys To Finding Great Long Term JV Partners Is To Look For Ways That Your Business Product Or Service Can Help Another Business Be More Successful! Or Vice Versa!

And finally; let’s look at three simple low cost ways your struggling cash starved small business might be able to successfully apply this powerful proven marketing concept to your long range profit building plan.

1.) If your business currently has an active tele marketing division. Look around for struggling small business owners, that would definitely benefit.

From your offering their product or service to your prospects, in exchange for your prospects setting an appointment, or trying a new product or service on a trial basis! Or vice versa!

2.) If you currently have outside sales reps, who do any type of outside, cold calling door to door canvassing.

Again they desperately need a nice “risk free” inducement, to offer the prospect in exchange for 30-60 minutes of their extremely valuable time!

( If need be; find an up and coming business that can offer the entire company’s workforce a nice inducement, especially if it’s digital!

Look For Strategic Ways To Become A Pro-active Problem Solver!

Because again there would be no upfront out of pocket cost for you.

And by sending the prospects workforce to your JV partners state of the art WordPress website/blog.

You’d definitely be helping them to build their long term follow up list!)

Which means your JV partners have to have a lead capture page opt in email type of website/blog!And finally…

3.) Remember how in the Lady GaGa example, she included a small market tested index card offer inside of her CD case?

Meaning – her JV partner is inexpensively targeting her exact same customer, but with a different type of , extremely time sensitive offer!

It might be for a discounted on going trial offer product or service or a One Time Super Discounted price for product X!

The real point is this; right now in your particular marketplace you have struggling cash starved, small business owners, (potential JV partners).

Start Consistently Making The Mos Of The Current Opportunities You Already Have!

Which you or your staff could and should be approaching about including your various market tested offers,in their outgoing daily,weekly or quarter mailings.

And profit sharing the results with these vendors!Or vice versa! And since…

You only pay when a sale is completed! This one simple marketing secret alone, can and will lower your outrageous, traditional upfront, long range marketing costs.

By at least 25- 75%! guaranteed! So get after it already!

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!

And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!

It Really Is Your Turn To Take Control And Make Things Happen!

Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!

And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!

Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.)It’s a $97 dollar value and it’s free!