How Creative Marketing Incentives Can Be The Gateway To Long Term Profitability!Part Two
So have you also noticed what tends to happen, more times than not, with your outrageously expensive, traditional advertising campaigns and or promotions.
Especially the promotions, which don’t necessarily take full or at least partial advantage, of some of your very best, creative marketing strategies and or tactics.
First of all, no matter how much money and other extremely valuable resources you pour into them.
On the other hand, would you be opposed to discovering how, the right type of creative marketing incentives, can definitely make a long lasting impression, for literally pennies on the dollar.
Because the moment you and or your major competitors stop paying for your ads. Guess what? That’s correct. They stop.
And for the most part, at least 99% of the general public, not only doesn’t even notice. They could generally care less as well. Nod your heads cadets because it’s true.
The remainder of this post, is dedicated to opening your marketing eyes (extremely wide), to some previously untapped, marketing opportunities and or possibilities.
Building Customer Loyalty Doesn’t Have To Be Overly Complicated And Or Outrageously Expensive!
Case in point. As you recall in part one of this ongoing series, you can and most definitely should, be consistently using some type of creative marketing incentives, to build potentially profitable customer loyalty.
And sometimes for literally pennies on the dollar.Once again, let’s resort back to the previous example, about your high end beverage distributorship, having formed a few strategic alliances, (aka) joint venture (JV) arrangements with a couple of local restaurateurs, whom you’ve already established an ongoing relationship with.
There Is Definitely A Place For Some Good Ole Boot Strap Marketing In Your Long Term Promotional Tool Kit!
Three incredibly simple marketing strategies, could initially test are.
A.) First: Since your ideal customer, has a current total lifetime customer value metric of somewhere between $1,500- $2,500 dollars, over the next five to seven year period.
You will sponsor a free drawing in conjunction with the restaurateurs, (for local business owners),and the 1st grand prize winner, wins a corporate banquet room, which is a $400-$700, (or X dollar) a night value.
Plus, you’ll gladly let the 1st grand prize winner, choose any bottle of your top of the line champagne of their choice. 😀
And they can buy any bottle of your top selling wines, for your actual cost. 😀
The Right Creative Marketing Incentives Can definitely Take Your Business To The Very Next Level Or Two!
B.) Second: The very next way you will consistently generate, some potentially profitable, positive word of mouth buzz is.
You’ll provide a complimentary bottle of your best champagne, at your actual cost, to any visitor who attends a corporate event at the banquet room.
Because more than likely, these individuals (either) have customers and or clients, who earn six or seven figures a year.
And therefore, they can routinely buy expensive champagnes and wines, for both themselves and as gifts for others. And finally…
Watch Your Overall Advertising Effectiveness Results Improve When You Start Better Utilizing Your Ethical Bribes!
C.) Third: You can also approach local CPA’s and allow them to offer your high end champagnes and or wines, to their top individual and or corporate clients.
(For birthdays, wedding anniversaries and or the during the major holiday season. Especially around new years.)
Because you know for a fact doing so, will definitely lead to additional sales, will it not?
Basically there’s no mystery here,right? So rather than spending a ton of money, on outrageously expensive, traditional advertising campaigns.
Instead, they can and should, help other non directly competing vendors grow their businesses and or services.
And by doing so they help grow their business as well.Hopefully now you can much better appreciate, how certain creative marketing incentives, can definitely be the gateway to some long term profitability. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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