How Consistently Implementing This Simple Brand Awareness Strategy Definitely Gives You An Edge!
In the overall big scheme of things. With regards to both you and your top major competitors on or offline. With the exception of those outrageously expensive, traditional advertising or promotional campaigns both you and your major competitors constantly spend, (more like waste!) a fortune on. (What’s up with that BTW?)
What type of semi proven brand awareness strategy or strategies have you at least inexpensively A/B split tested so far? (What the heck do you mean you literally had no previous idea you should be strategically A/B split testing different critical marketing, promotional or traditional advertising components of your various campaigns?
So how much are you paying that fancy and not exactly cheap corporate type of ad/promotional agency anyway? (Never mind. Don’t answer that. Going forward.
You’ve definitely got some decisions to make. Because if you or your major competitors aren’t even bothering to cover yourself. Through the systematic use of some type of inexpensive A/B split testing strategies and tactics. Without a doubt you’re not only paying way too much to implement certain ad/promotional strategies/campaigns.
But you’re also definitely not allocating enough available resources and assets into proven marketing methods and tactics which can and will ultimately pay off in more ways than one. Say what? Which means (entrepreneur), both you or your major competitors are constantly leaving a ton of money on the table. So the $64,000 dollar question is. Are you finally ready to plug that leak in your entrepreneurial operation?
So Are You Sure The Right Market Tested Brand Building Strategies Won’t Give You Or Your Major Competitors A Decisive Edge?
You’re probably right. It depends on how you consistently implement the strategies and tactics right out of the gate. And “how” fast and “how” often you’re willing to strategically pivot. Because everything definitely will not work. Especially if you only attempt to implement it one time.
Successful marketing, promoting and especially traditional advertising can and will only be or become successful. As a direct result of you or your major competitors constantly being extremely proactive.
Otherwise you may as well light a fire to your marketing/traditional ad budgets. Because the overwhelming odds of you and I getting it all completely right on the very first attempt or two. Are practically impossible.
But thank goodness all is certainly not loss. Huh? Not if you’re coachable and have or can develop an open marketing/promotional mindset. If not. Do both yourself and your bottom line a huge favor. And stop reading now and quietly move along.) For the rest of you. Let’s dig deeper.
This Is How And Where Your Brand messaging Strategy Can and Definitely Should Scream Out Loud And Clear!
Case in point. Let’s say you’re looking to take your business owner service to the very next level or two. But you’re definitely not interested in going the usual, outrageously expensive, typical corporate route. Instead you decide to at least inexpensively A/B split test different types of non traditional lead generation strategies and tactics.
So going forward. Every time you or your major competitor retail appliance center store delivers any type of appliance or different amount of appliances. Like high end refrigerators or stoves, 55-75 inch state of the art flat screen TV’s. High end barbecue grilles etc.
And the total cost is $1,000 or X amount of dollars or more. On the day of the scheduled delivery. You have your head delivery crew chief and at least one of their top assistants.
They each walk both sides of the street for at least one block. And they write down, (legibly print) all of the addresses. (And only “if” your customer whose receiving the delivery agree.
You’ll periodically send each neighbor a market tested two sided index style post card. Revealing which of their neighbors just purchased a really nice x. Or a really nice X, Y and Z appliance or appliances from you. Worth a total value of X.
And if or when your customer gives you or your major competitors permission to use their name(s) in your promotional post card mailing. You will ethically bribe them with a $50 dollar gift certificate to a local grocery store.
Plus they automatically get to purchase any one item in stock. Up to $1,000 or X amount of dollars and purchase it at your actual cost. Provided they drag a friend with them whose at least 18. Before the handwritten expiration date on your gift certificate expires.
This Is Why Creating A Brand Strategy Is Definitely A Must!
Keep in mine. Your ideal customer currently has a total lifetime customer value metric of somewhere between $400- $8,500 dollars. Give or take over the next five to seven year period.
Ladies also get an extremely time sensitive gift certificate to a popular local women-s deluxe facial treatment center. They come alone and they only save 10% off the usual retail price at time of redemption. However, simply for dragging a friend with them whose at least 18. Before the expiration date.
Both women get their facials free. Say what? This is typically a total $94 dollar value. (Or $47 dollars apiece.) Rest a assured the women-s deluxe facial treatment center has already run their ideal female customers total lifetime customer value metric numbers. Say what?
So they definitely know going in. On average, X% of the local women who sit in their chair. Before they get out of the chair. They will gladly spend anywhere from $75 – $400 dollars on the back end. (Right ladies!)
And for the men. They too get a $50 or X dollar coupon to a popular local supermarket. Plus, they also get an extremely time sensitive $100 or X dollar gift certificate to your retail appliance center.
So you can only imagine how often they’ll constantly be bragging to whomever will listen. Both on and of of social media. Right? Wouldn’t you? Me too. Now that you’re starting to really appreciate this type of non traditional lead generation.
Hopefully going forward, you can better appreciate how consistently implementing, or at least inexpensively A/B split testing this simple brand awareness strategy. Definitely gives you or your major competitors the edge. Don’t you agree?
The More You Create Your Own Opportunity! (The Less Formal Competition You’ll Have!)
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