How Consistently Creating Content Leverages Your Opportunities!
While you may not believe it or realize it just yet. But consistently creating content of the problem solving variety. Strategically leverages your opportunities.
Because it can and definitely will expand you or your major competitors reach. For literally pennies on the dollar. And by extension, other major influencers, can and will expose you to both their ever expanding tribes, professional and inner circles etc.
And your potential bank account filling marketing exposure systematically grows from their influence. And who among us can possibly afford to say no to this type of leverage?
Authentic Content Creation Is An Awesome Power Tool For Systematically Building Brand Awareness!
Entrepreneur don’t be seduced by what appears to be the fast track to building brand awareness. Because if or even when you’re using any type of paid promotions to quickly get in front of your ideal prospect.
Ultimately you have to have some type of sales conversion process. Which consistently earns more than it cost Or you better know “how to” monetize something on the long term back end of your sales funnel.
Otherwise the financial reality of being upside down. Will bring your paid campaigns to a grinding halt. (It happens way more than you think. Or more than you’re led to believe.)
On the other hand. Once you begin (or resume!) periodically blogging. On your own – self hosted blog. (WordPress or otherwise.)
You can periodically publish fresh, “how to” problem solving content of your choice on your blog. As little as once a week. So your tribe (readers) don’t forget about you altogether. (And start frequently reading and sharing your major competitors content. :-D)
Your Systematic Creation And Publishing Of Problem Solving Content! (Makes It Possible To Strategically Cross Promote Other Awesome Entrepreneurs!)
Case in point. As I’m sure those of you who are regular readers of my blog. (Thanks BTW!) I have absolutely no problem showcasing my guest podcast appearance videos. From some of the most popular podcasts I’ve been featured on.
Like the one above. 😀 Having my own self hosted WordPress blog. And being the chief content creator & editor. 😎 I get to decide what and who gets published and how often.
And to date. I’ve yet to have any of the podcasts I’ve appeared on. Contact me, demanding I not expose their brand to my tribe. 😉 I can also embed my or (your videos!) in my future content as well. 😎 Why not?
We’ll both benefit over time, right?
Plus. unlike your paid ad campaigns. As long as you pay for your web hosting. Your/our content will remain online. Long after you might temporarily run out of money for ads.
But even if you don’t run out of money. You always run the ongoing risk of your accounts being temporarily or permanently shutdown.
Entrepreneur Your Problem Solving Content Can Be Or Quickly Become The Springboard To Some Awesome Marketing Possibilities!
I like many other content creators. Get comments, shares & likes off blog content I created as far back as ten tears ago. Or they land on my blog for the very first time. Yet end up eventually joining my opt in email list. 😉
Your content can always be updated. Or converted into a free list building lead magnet. Or a single or series of income generating emails. Or you can convert a single or series of blog posts into podcast episodes.
Or even an entire email or digital course of some kind in general. Consistently creating content which provides value to and for your tribe.
Is a proven strategy for leveraging others assets & resources. For literally pennies on the dollar. Don’t you agree?
Your Tribe Just Expects You To Provide Them With Value! Not Flimsy Sales Pitches!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
