How Branding A Business Can Be Done Even With An Extremely Low Budget!Part Two

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How Branding A Business Can Be Done Even With An Extremely Low Budget!Part Two

So hopefully after studying part one of this ongoing series.

Are you starting to better appreciate, how you can definitely go about branding a business and or service, even if you don’t have extremely deep corporate pockets?

I sincerely hope so. Otherwise the marketing and or promotional smoke you will constantly find yourself choking on, will be coming from your extremely pro-active, major competitors. Don’t you agree?

For just a moment, (seriously) stop and consider your potential marketing and or promotional options.

On the one hand, had you decided to keep spending your extremely hard earned money, on those outrageously expensive, dismally performing, traditional ads and or promotions.

In all likelihood, you’d have very little positive results to show for it, correct? Or you could wise up and start?……

Of Course You’re Sincerely Interested In Discovering How To Grow Your Small Business And Or Service! (Right?)

Quickly picking up where part one left off. For just a moment, stop and seriously consider how, even your semi cash strapped small business and or service, can and definitely should, pro-actively use this proven strategy.

Case in point. Remember, even though, (for this particular) example, an exotic beverage distributorship was being used.

And as you recall from part one. Because they already know and truly appreciate, their ideal (individual) customers, total lifetime customer value metrics.

Are somewhere in the neighborhood of $2,500 – $3,700 dollars, give or take. Over the next five to seven years.

It Definitely Helps If You Have a Brand Building Process!

So remember, you can (either) approach a local, non franchised, Mom & pop combination gas/convenience mart.

And or a local non franchised, Mom & pop, family owned bakery, where both you and your staff, have literally been doing business with for years.

(Extremely important note: Do not attempt to utilize these mega proven marketing strategies or tactics, simply by approaching complete strangers, you nor your staff, has never, ever done business with before.)

Or you can and definitely should approach a local Mom & pop family owned, corner deli store, where you or your staff frequent. Whatever the ultimate case turns out to be. Here’s a potential market tested strategy, for you to systematically A/B split test.

In order to take it to the very next level or two.So as you recall, every female customer, who purchases at least $10 or X dollars worth of gas from the mini mart.

They automatically get a free (large) cup of coffee on the house! Courtesy of the mini mart owners! Say what?  😀

How To Grow Your Small Business Or Service Even Though You’re Not Technically A Certified Marketing Guru Just Yet!

Think about what the average, local female customer will eagerly do over and over. Throughout her entire day, once she receives a totally unexpected large cup of extremely great tasting gourmet coffee.  😀

First of all, she was already planning on spending X amount of dollars on gas anyway. Correct?

So when she pulled in to get her gas, she literally had no idea, her seemingly small $10 (or X dollar) investment, would lead to this really nice gesture on the part of the extremely marketing savvy mini mart owner(s), right?  😀

But since it did. You know she’ll be enthusiastically texting, mentioning her good fortune, both on and off of social media, correct? Absolutely.

She’ll definitely tell X amount of her co- workers, partners/colleagues and or employees, will she not? For sure.

So this positive word of mouth and mouse buzz, is definitely a win/win, for both the mini mart owner(s) and the beverage distributors, correct?

How To Grow A Service Business Right Under Your Major Competitors Nose!

This type of extremely low cost marketing buzz, will most definitely cause a few more of the locals, to stop in and check things out asap, correct? With this definitely being the case.

Let’s strategically ramp your marketing prowess up a notch or two, shall we? Sure why not?  😀

Now remember, in reality, the beverage distributors,(behind the scenes) are the ones in fact, supplying (financing either) the mini mart and or the local Mom & pop bakery owners, with their extremely limited supply, great tasting gourmet coffee and or beverages etc.

So neither business is out a nickel, when they implement this particular, positive word of mouth or mouse generating strategy.Right?

But they’ll definitely reap, the long term goodwill, from their steadily growing, incredibly loyal customer base.Correct?

You Can Start By Consistently Implementing Some Simple Business Branding Ideas And Or Strategies!

Which brings you (and or) major competitors to your next level, of rather inexpensive, positive word of mouth or mouse generating strategies and or tactics.

Now, the 1st 50 (or X number) of local female customers, who purchase at least $15 (or X) dollars worth of gas.

They automatically receive a two sided index card, which the (vendor) merely hole punches.

But the lady customer, now receives 3 or X numbers of free large cups of coffee, plus they can buy a single glazed or plain donut or bagel/with cream cheese for just .$99 cents each!

With a maximum of two per customer. Say what?  😀 For virtually pennies on the dollar, think about not only the immediate short term, positive word of mouth and mouse buzz, this incredibly simple strategy will most definitely create.

But over time as well.

 Creating  Brand For Yourself Is Definitely Not Hard But It Is Mandatory!

Now honestly. If you’re a local female, and one of your closets girlfriends, or your in law, daughter, neighbor, co-worker, fellow soccer Mom, sister,your own Mom and or your female business partner, makes you aware that (either) a local mini mart, which you occasionally patronage anyway. Right?

They’re (temporarily) giving away, an extremely great tasting, free cup of coffee, with a $10 (or X) dollar purchase of gas.

Or the market tested offer which was just outlined. Which local mini mart and or local bakery, do you think, you’ll frequent more often? Bingo!  😀

Are You Starting To Appreciate How To Grow A Small Business Into A Large Business Is Not Just Pie In The Sky Theory!

(Extremely important note: If you happen to own, either a non franchised bakery, mini mart and or a retail jewelry and or appliance store. And you’d definitely like some paid, expert one on one help.

Setting up these type of non directly competing strategic alliances (AKA joint venture (JV) arrangements. Simply reach out to me personally via my blogs contact page. And let’s get started getting your bottom line growing now!)

In part three, you’ll definitely discover, at least three more potentially profitable marketing strategies, for you to inexpensively test. Okay?

For now, hopefully you’re starting to get extremely excited, about how successfully branding a business and or service, can definitely be done.Even without an extremely large budget. Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!