How Branding A Business Can Be Done Even With An Extremely Low Budget!
(Just Not Initially On The Same Level As A Major Corporate Player!)
So of course your extremely busy, trying to generate and or maintain or increase your gross, front and back end profit margins, correct? Me too! 😀
But even though you’re extremely busy working on, not just in your business/service correct?
You’ve got to take just a moment or two, to seriously consider the following, totally sad situation.
Unfortunately, far too many aspiring entrepreneurs/semi cash strapped small business owners and or service providers, are discovering, doing things the most expensive ways possible, is a terrible way to systematically go out branding a business. Don’t you agree?
So for the remainder of this particular post and subsequent series.
For just a moment, put yourself in the shoes of your all too typical consumer. And see which approaches, makes the most strategic and economic sense to you. Fair enough?
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Let’s say you currently own, a fairly successful, single location Mom & pop, combination/gas and convenience mart.
And truth told, you simply have to market your various retail selling goods semi high, because you clearly use your incredibly competitive gas prices, in order to initially allure, your daily customers in.
And once they purchase their gas, (especially) during early morning rush hour.You’re hoping, they’ll purchase their fair share of your highly addictive impulse items.Right? 😀
You know, (the all too usual suspects.) Things such as, that first or second morning cup of coffee, cigarettes. Or maybe those, (you definitely know) you shouldn’t have glazed donuts! 😀
Or maybe some bagels with cream cheese, and of course, the occasional lower priced lottery tickets. Right? 😀
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Case in point. Let’s look at this from a couple of different angles. From the perspective, of an outside, non directly competing vendor who definitely wants to strategically, (not to mention), inexpensively leverage this Mom & pop entrepreneurs already established customer base.
So let’s say your district, beverage distributorship, specializes in some extremely great tasting coffee, teas, cocoas and or extremely hard to find lemonade flavors.
And without doubt, you could continue, to waste your extremely hard earned money.
Spending thousands of dollars, on those dismally performing, local billboard ad campaigns. Like some of your major competitors do.
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Hopefully and steadily praying, at some point, some motorist passing by, and or a local resident looks at the side or top of a cab or bus, and decides to, (either) go to your state of the art WordPress website and or blog.
Or call your local number, and decide to visitor your store, for the very first time. But here’s the $64,000 dollar question.
How’s those particular, outrageously expensive marketing/promotional strategies, worked out for you so far? Bingo! 😀
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Typically, as you invest money in those outrageously expensive, local prime time TV and or radio spots.Or local Sunday newspaper ads etc.
When you add up all of your ongoing marketing/adverting cost. You’ll typically discover, your average (CPL) cost per lead, (no matter how much) or how little qualified the leads ultimately are.
You’re spending anywhere from $125 -$400 dollars per lead or more. Ouch.This being the all too typical case.
What if you and or one of your top managers, approached the the Mom & pop business owners, with the following potential win/win proposal.
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You’ll gladly supply them, (initially) anyway with five, 20 lbs bags, of any of your best tasting, gourmet coffee of their choice. Say what? 😀
And they are to give away, one free large cup to every female customer, who buys at least $10 or X dollars worth of gas in the morning.
You know this incredibly simple marketing strategy, will accomplish at least two major goals , right? 😀
First.) These local ladies, (who either) currently own their own thriving businesses and or services.Or they are currently employed somewhere, will immediately start texting any and everyone they know, correct? 😀
Second.) And they’ll definitely storm their social media accounts spreading this totally unexpected news. Will they not? 😀 For sure.
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Think about what will continually happen, to the positive viral word of mouth buzz, for the Mom & pop retail store, when they’re aggressively giving away/offering, a large cup of extremely great tasting gourmet coffee.
(Which gourmet coffee lovers would normally, gladly spend anywhere from $3.49- $4.79 per cup for! 😀 )
Much to their complete surprise. Every one of their female customers, who initially buys at least $10 (or X dollars worth of) gas.
Of course they had no idea, such a pleasant surprise was coming their way, correct? 😀 And for literally pennies on the dollar, your beverage distributorship has just gained direct exposure, to some potential, long term repeat customers.Right? 😀
Who you know will definitely, (not only) help you continuously spread the word.
But they’ll be purchasing additional bags of your great tasting coffee,to share with their, neighbors, associates, family members,business partners, co-workers and or employees etc. Right? 😀
And by contrast, do you really believe, those outrageously expensive, 60-90 second prime time radio or TV ads, will have or cause the same positive response? Not a chance. 😀
In part two, you’ll discover at least three more, battlefield tested ways, you can definitely go about successfully branding a business, especially if you’re initially starting out, on a shoestring budget.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
