How And Why Your Lack Of Marketing Leverage Is Severely Hurting Your Business!Part Two
So after reading part one, of this ongoing series.
Do you still have any lingering doubts, as to whether or not, some type of bank account filling marketing leverage, will definitely help you out or not?
Let’s hope not. Because if you do, there is more than a very god chance, you’re leaving quite a bit of (what should be) your money on the table.
And sooner or later your major competitors,will swoop in and grab it. Unless of course, you immediately come to your senses, and decide to start marketing and or promoting, your extremely valuable products and services, just like the ultimate insiders do!
So Isn’t It Past Time You Added Some Bank Account Filling Marketing Leverage Strategies And Or Tactics To Your Long Term Marketing Plans!
Quickly picking up where part one left off.Ladies & gentlemen, (and fellow) profit seeking entrepreneurs.
For just a second, imagine you’re either really close friends with, and or you’re in some way related, to this Auto mechanic business owner.
And he invites you, your spouse and or significant other to his house, condo and or apartment, for his annual, blow out Super Bowl party extravaganza! 😀
Your Opportunities To Generate Some Bank Account Filling Marketing Leverage Don’t Have To Be Outrageously Expensive!
And you, along with every one in attendance, this is your very first time, seeing his state of the art, $8,700 (or X) dollar home entertainment system.
Which has surround sound capabilities, just like in the movie theater! 😀 And his 75 inch flat screen TV, has incredible -super HD- clarity! Totally cool, right? 😀 For sure.
And remember, the extremely marketing savvy retail appliance dealer, basically traded, one of his recently, repossessed, state of the art, home entertainment systems.
Which would normally retail, for at least $8,700 dollars. But since it was repossessed for lack of payments, the retailer legally can’t re-sell it at full retail rates now anyway.
Successful Entrepreneurs Know Various Forms Of Money Making Leverage Is The Real Name Of The Game!
So instead, he offered it to the car repair owner, at his actual hard cost of $4,200 dollars. Or X, in exchange, for getting the same amount of credits, in car,truck and or maintenance repairs, for both him, his spouse and his two kids. 😀
Plus, (don’t forget) and or lose sight of the fact. Every year, the extremely marketing savvy retail appliance dealer, (either) personally delivers, and or simply snail mails, $200 dollars worth of grocery store coupons, to the car repair garage owner, so he and his spouse (and or) significant other, can host their annual Super Bowl party gala!
And every Thanksgiving, they also receive a $50 dollar grocery store gift certificate, to purchase a turkey, or whatever they ultimately decide to spend the certificate on.
Do You Think Your Semi Cash Strapped Small Business And Or Service Should Keep Spending A Fortune On Outrageously Expensive Dismally Performing Traditional Advertising Campaigns!
Keep in mine, the real purpose of the retail appliance dealer, being so generous. 😀 First of all, since their ideal customer, has a total lifetime customer value metric, of somewhere between $6,500 – $11,000 thousand dollars, over the next five to seven year period.
So they definitely have a little creative marketing wiggle room, to get creative, do they not? 😀
But here’s the thing: Unlike their major competitors, who are simply content.Month after month, to spend a fortune, on outrageously expensive, dismally performing, traditional ads and or promotions.
Instead, the appliance dealer, prefers to power network, by forming a mutually beneficial joint venture (JV) with the auto repair garage.
Are You Starting To See And Appreciate What Some Potential Bank Account Filling Marketing Leverage Can Definitely Do to And For Your Bottom Line!
Part of the main reason, he not only ethically bribed the car repair owner, and allowed (both) his two full time clerks, and any and all his other staff, including his full time bookkeeper, and his office secretary, to purchase up to $2,000, (or X dollars) worth of his merchandise, at his actual hard cost.
(You know they’ll definitely be, constantly helping spread the word, both on and off of social media, correct? For sure! 😀 )
Because above all else! At the end of the day, once his ads or other promotions stop. He wants these individuals, to continuously be walking, talking billboards for his company.
And to help take his effort to the next level or two. This is why, the auto repair shop owner, constantly uses A/B split test offers.
Which he leaves on the drivers side of the cars and trucks repairs.In a sealed envelope.Which just says “Thank You!” in big bold, red letters.
Do You Really Think A Traditional Advertising And Or Promotional Campaign Can effectively Compete With Type Of Mega Proven Lead Generation!
The two sided index style card inside, invites the recipient, to enter the appliance dealers monthly free drawing, for a chance to win a $5,000 (or X) dollar shopping spree!
And side (B.), is an extremely time sensitive discount coupon for first time buyers only.
Who once they redeem it at the retailers store, provided they brought a friend whose at least 18.
They automatically save 40 (or X% off) their very first purchase! With absolutely no minimum purchase requirements. 😀
Plus, they also get a $50 dollar universal gas card, if they spent over $500 dollars! It’s $25 dollars if they spend under $500 dollars!
Entrepreneur Which Particular Marketing Plan Do You Prefer? (And Why?)
And their guest, automatically saves 25% off! But it’s 35% off, if they spend over X, provided of course, they too, are one of the retail appliance dealers, VIP opt in email/mobile marketing subscribers! 😀
In part three, you’ll discover even more proven ways, to add some bank account filling marketing leverage to the mix! Okay? See you in just a little bit!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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