How to write a sales letter that really gets results!
(So That You Can Zero In On Your Best Prospects And Draw Them To You Like A Magnet!)
If you’ve ever wondered how to write a sales letter that really gets results, then this particular post was written specifically for you.
You’ve heard it and read it over a gazillion times before, but (sadly) it bears repeating! The most important part of your website/blog, lead capture page (A.K.A. ) squeeze page, your offline sales letter, classified ad, display ad, business card, post card, TV ad, radio ad and or index card etc.
Is (and always ) will be , your all important (benefit laden) attention grabbing client centered, main power pulling headline!
There Is Simply No Way Around It! (You Most Definitely Need To Learn How To Consistently Write Consumer Benefit Laden Main Power Headlines!)
Because the overwhelming statistics prove that a staggering 80% of your success or failure will be decided by how well or poor your main power headline delivers (or fails) to attract your intended prospect.
So never take either your pre head (that’s typically the smaller headline message) that appears above your main headline. That usually may appear in the H3 designation in your html editor.
Or your main power headline ( that’s usually) the really big headline that appears in the much bigger font type -H1 font style designation in your html editor.)
This is an example of the typical type of H1 main headline font size.
This type of main headline font size is found typically on your lead capture page or it’s the main headline font size that’s used on your main web/sales pages etc.
And (again) typically the best (tested) colors that you want to use are bright red ( like helvetica 75), maroon or dark blue. In order to immediately grab your online visitors attention.
( Because you only have about three to five seconds or less, before they bolt from your site! And if your not capturing their all important contact info, (opt in email) a staggering 98% of them aren’t coming back!
Or your sub headline (which typically) appears just below your main headline (typically with a H3 designation.
How To Write A Sales Letter That Really Gets Results!
(Your Main Headline Literally Holds The Key To Your Entire Sales Campaign…)
Think of your all important headline in this context. Supposed that you were rushed to the hospital during the middle of the night (with serious chest pains) and it was quickly determined that you needed emergency open heart surgery right now.
And the Doctor in charged notified your closet relative that a whopping 80% of your chance for long term survival hinged on whether or not the specific medicine prescribed worked!
Because (sadly) if it doesn’t, your probably a goner!
Needless to say, you’d probably want to be darn sure that the medication prescribed for that particular procedure was up to the task at hand, agreed? You bet!
And so it goes with your all important pre, main and sub headlines.
The Number One Mission Of Your All Important Benefit Laden Targeted Headline Is To Zero In On Your Best Intended Prospect And Draw Them To You Like A High Powered Magnet!
Believe it or not, but it is a proven statistical fact. If (for whatever) reasons your main attention grabbing headline fails to both attract and keep your intended prospects attention long enough for them to at least start skimming the remainder of your sales copy.
(No matter what form it takes, like an offline sales letter, postcard, display ad, business card or online sales page, squeeze page etc. And no matter what your particular niche is.)
There is an 80% chance (or better) that all the hard work and cost that you incurred to create the marketing piece, is all but lost! Ouch! (And this broad definition of headlines applies to both your pre and sub headlines as well.)
Your Ideal Prospect Is 500% More Likely To Read An Attention Grabbing Power Headline That Conveys A Specific Benefit Or Addresses Some Issue Or Concern That Is Important To Them!
Did you catch that? Your intended prospect is five times (translated 500%) more likely to read (or at least skim) your body copy, provided your all important (main) power headline answers their all important # one burning question. Which is? “What in it for me?” Don’t ever forget that!
If your main headline does not convey how you will help your prospect benefit as a direct result of getting involved with your business, product or service, you have lost them! And their gone!
Hint: Just to let you in on an extremely powerful little known secret that a staggering 98% of your would be competitors are totally unaware of. Your ideal prospect could care less about your reasons for being in business!
Are You Starting To Appreciate Why It’s Definitely Worth Your While To Learn Ho To Write A Sales Copy Which Consistently Generates Results!
They don’t care about who you recently promoted or your new state of the art facility or how many industry awards you have! It’s not about you, (for them) it’s only about them!
Friend: They only care about one teeny tiny little thing. And that is, how whatever you have, benefits them! Period! Got it?
( So stop boring them with all of your company centered copy!) Unless you want to continue to starve!
And even though this is just the the tip of the proverbial copy writing iceberg, these proven tips are how to write a sales letter that really gets results!
So stay tuned because…..In Part Two you will discover five more proven copy writing secrets.
And how they apply to power headline writing that will draw your best prospects to you like a magnet!
As always, if you’ve gotten any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you master your effective communication in marketing skills.
