If someone were to take a really close look at your current arsenal of marketing tools and resources.
Which ones would they probably conclude are your very best lead magnets?
What the heck do you mean, you don’t think your business and or service has any (so called) designated lead magnets?
Of course you do.
But here’s the thing. With your current mindset and perspective. You may not truly appreciate your potentially profitable lead generation ideas and or strategies.
(As much as you probably should.)
Because most of which are currently buried just below the surface of you current marketing perspective. Huh?
Often times the entire forest usually can’t be seen and or fully appreciated. Because of a single or a few trees.(Have you also noticed this all too common occurrence?)
Of course this line of thinking sounds a little offbeat for now. Does it not? Let’s see what you can do in order to change it….
So Why Aren’t Your Current Lead Generation Techniques Really Producing Any Bankable Results?
Have you ever heard the train of thought in professional basketball? Which states in order to be or become a really effective scorer who consistently scores a whole lot of points.
You’ve gotta become a very good passer! Huh? And the same goes with the NFL (National Football League.) In order to run the ball effectively. You’ve got to have an effective passing game.(And vice versa.)
Rest assured. This is not a blog nor a blog post about sports of any kind. (Not even close.) However, the common sense train of thought just shared with you.
Most definitely holds the key. For you to discover ‘how to’ convert some of your most profitable lead generation ideas and or strategies into some really big money. For literally pennies on the dollar.
Wanna Know How To Increase Revenue From Existing Customers And Or Clients?
Since most of you already know and fully realize your existing customer and or client base (no matter) how small it currently is.
Definitely holds the key to steadily increasing your long term profits for literally a fraction of the traditional cost.
And they also quite possibly hold at least one of the keys to your current or future joint venture (JV) partners long term profits as well. Huh?
Case in point. Let’s say you currently own one of the areas most successful, single location, retail-designer- jewelry outlets.
And your ideal female customers range in age from 21-55. And her real total lifetime customer value metrics are.
Easily somewhere between $250- $11,000 dollars. Give or take over the next five to seven year period.
A Few Fresh Lead Generation Hacks Certainly Won’t Hurt! Right?
Remember our earlier train of thought. Which says in order to be or become a really good scorer, you’ve gotta be and or become a really good passer.
So you approach one of your top local JV partners.
An incredibly successful husband & wife team who own a popular bar & grille establishment. And every Thursday – Saturday. Guess what? Their establishment is typically overrun by local women. Right?
Eighty percent of whom are,(you guessed it!) Somewhere between the ages of 21-45. Which means they are ideal prospects, to be sporting (wearing) some of your very best looking designer bling. Don’t you agree?
So here’s what you initially propose to the owners.
Often Times All You Initially Need Are Some Proven Word Of Mouth Marketing Ideas And Or Tactics!
You will go out and purchase at least 25 (or X number of ) bottles of extremely high end champagne and or wines. From one of the areas top beverage distributors.
And you’ll purchase them at hard cost because you’ll offer the beverage distributor owner(s) their chance to choose any one piece of designer jewelry, which normally retails for at least $1,500 dollars. Say what?
But actually cost you just over $500 dollars. Totally cool, right?
And what the owners of the bar & grille and staff will do is this. As the local women make their way into the bar.
They will be given a small index like card, which says “Congratulations! You are entitled to a free large class of champagne of your choice on the house, courtesy of blanks jeweler!” Say what?
And when they head over to the bar to grab their free drink of choice this is when they will also be handed a sealed envelop with words “Congratulations!” in big red letters written on the outside of the envelop.
(Hmm….what’s up with that?)
Right about now after they rip the envelop open, they start texting, phoning and video taping and storming their social media accounts, right? For sure.
B2B Lead Generation Isn’t The Only Money Making Game In Town!
Inside their lead generation invitational envelopes, all of them will find, at least two extremely time sensitive, market tested offers.
1.) Extremely time sensitive offer # one: Obviously,at least one of the extremely time sensitive offers will be some type of market tested, ‘bounce back offer’, directly from the bar & grille.
Inviting the ladies to return before a certain date, in order to receive another free or premium drink and save X%!
2.) ) Extremely time sensitive offer # two: Your extremely time sensitive offer. On your market tested, two sided index card.
Side A invites them to of course enter your monthly free drawing,( simply by joining your constantly growing VIP opt in email/mobile marketing list.
For their chance to win a beautiful diamond studded necklace, which normally retails for at least $2,500 dollars. Huh?
Hopefully You’re No Longer Wondering How To Generate Leads? Are You?
And side B instructs them, to drag a friend with them, whose at least 18, and they automatically get to purchase, one pair of beautiful, diamond studded earrings, which normally retail $650 dollars!
But simply for bringing a semi qualified guest, they can be purchased that day only, for just $250 dollars! Say what?
Let’s say a grand total of 50 local women (initially), drag one of their closets girlfriends and or co-workers with them, to your store.
And they purchase those beautiful diamond studded earrings, which normally retail for at least $650 dollars everywhere else in town! And now they paid just $175 – $250 dollars! Sweet!
Are You Starting To See And Appreciate How These Types Of Sales Generating Activities Can And Definitely Will Lead To Some Major Paydays!
Do they now have a continuous story to tell? Oh yea!
And will your retail jewelry store, now be receiving, both more phone calls, website visits and more direct foot traffic? Is that a yes, yes or yes!
And are you finally starting to appreciate, how you can and definitely should, be constantly leveraging, some of your best lead generation ideas and or strategies, into some really big money! See you in part two, in just a little bit. Okay?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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marketing your small business or service. I Recently appeared on.)
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Word of mouth marketing is incredible Mark. My friend Alonzo Pichardo is highly successful and turns out, virtually all is business is word of mouth. Impressive, considering how much money he makes. Rocking post buddy.
Much appreciated bud!
And who should definitely know better about the long
term moneymaking potential, in consistently generating
positive word of mouth and mouse marketing, than the king
of it himself!LOL!
Your incredibly entrepreneurial and blogging journey has
opened our collective eyes, (extremely wide!) to what’s
truly possible!Thank you!
When you earnestly go about enthusiastically serving others first!
The long term bounce back reciprocation simply can’t be beat!
I’m always extremely grateful, whenever you take the time
and make the effort, to share your results producing insights!
Big thanks as always bud!
Continued and much deserved success!
Mark Newsome recently posted…How And Why You Should Definitely Leverage Your Lower End Lead Generation Ideas!