How And Why You Definitely Wanna Leverage Assets Of Your Local Little Team!
(They’ll Love And Appreciate Your Support And You’ll Love The Long Term Added Gross Profits!)
It’s probably no real secret. The vast majority of youngsters who enthusiastically participate in little league baseball. At least 60-80% of them, (possibly more!) won’t even make it on their local high school baseball teams, correct? (Maybe a small percentage might make the JV (Junior Varsity) teams, right?
Still in all their influential coaches who taught them the basic fundamentals of the game they love. Their parents and or legal guardians etc. And of course their teammates, without a doubt have created some awesome lifetime memories. To reflect on and one day possibly share them with both their kids and or grand kids. (In the overall scheme of things entrepreneur, how freaking cool is that?)
But whose to say your non franchised, mom & pop owned retail appliance center, can’t leverage assets of these extremely dedicated little leaguers.. Because they’ll definitely appreciate any and all of your long term support and commitment, right?
And you’ll love adding some long term front and back end gross profits to your bottom line. For literally pennies on the dollar, correct?
Who Else Definitely Wants To Know How To Leverage Assets Which Were Initially Established Just For Fun!
Case in point. Entrepreneur when you actually stop and look at the amazing local fan and long term support system for local little league baseball alone. It’s not only very impressive, but the players and their parents and or legal guardians etc.
Gladly invest huge chunks of their time and other extremely valuable resources to support the team in general as well as their kid(s) in particular, agreed?
Not to mention the local coaching staffs etc. So “why” not strategically utilize this virtually untapped PR (Public Relations) powerhouse? So you all continuously benefit, in all types of ways. (Say what?)
Say for example and strictly for hypothetical marketing marketing illustration purposes only. Entrepreneur (and or dynamic entrepreneur in the making!) Let’s get a little creative with finding some non traditional, extremely low hanging fruit marketing and or promotional opportunities, shall we?
To consistently generate a ton of viral, positive word of mouth and mouse marketing buzz. (For literally pennies on the dollar!) Are you up for that or what? So let’s start with those in attendance.
So you or one of your top managers and or top sales associates are constantly on the lookout for some extremely low hanging fruit promotional opportunities. Which clearly revolve around making those local, extremely dedicated fans.
Not only feel greatly appreciated. But glad they’re so darn enthusiastic.
So Why Not Start Ethically Bribing Some Of The Local Fan Support Base! (Your Initial Front End Investment Is Literally Pennies On The Dollar!)
So one of the parent(s) or legal guardians shows up with a kid or kids whose handicapped or in a wheelchair etc. That kid or kids, along with their legal guardians in attendance. They definitely deserve and should get you or your major competitors MVP (Most Valuable Player) treatment. Don’t you agree?(Say what)
First of all, since it’s summer and probably kind of warm (if not down right hot!) while they’re sitting their starting to sweat. Every time the kid is brought to the game. Their entire tribe. (No matter “how” many it turns out to be going forward. Hopefully you can readily appreciate the long term marketing strategy here, correct?)
But their all given, your local JV (Joint Venture) partners, Xtra large “Big Gulp” plastic mugs. And they not only get the first beverage of their choice free. But their told to bring the plastic mug back with them to each game.
And for the entire rest of the season. Each time they do. Their very first “Big Gulp” beverage is free. (After that they only pay $.75 cents or X.
Some incredibly low price which gets and keeps the entire tribe constantly bragging both on and off of social media. Plus, going forward, every time they bring the “Big Gulp” plastic mug with them to your local, non franchised mom & pop gourmet coffee shop JV partners business.
Instead of paying $9.99 or X for your very first “Big Gulp” purchase. Just like the general public does. They leap frog to just paying the $2.99 or X per cup.
And This Is How You And Or Your Major Competitors Strategically Take Things To The Very Next Level Or Two! (For Literally Pennies On The Dollar!)
Entrepreneur “which” if any of the other local sponsors, ever bothers to highlight local fans of little league, (along with their immediate family members,) who happen to be visibly handicapped? Bingo.
So you know there will definitely be some type of positive, viral word of mouth and mouse buzz at least started, correct? (You so got that right.) But you or your major competitors are just getting started, right?
On the handicapped fans actual birthday. You or your major competitors will -secretly- arrange with either their parent(s) and or legal guardian(s) of the kid.
To have a really nice birthday party for them. At either a local bakeries spare back room for just such events. And they get to invite a maximum of 25 or X number of local kids. And you’ll serve extremely great tasting, high end gourmet ice cream from the bakery. Throw in great tasting pizza, wings and barbecue.
Soda and each parent and or legal guardian who shows up and bring their kid(s.) They will each be given one of your best market tested, two sided, extremely time sensitive gift certificates. (Meaning from the retail appliance center whose actually sponsoring (100% financing) the entire event.)
And Here’s How And Where The Positive Word Of Mouth And Mouse Goes Freaking Viral!
Side (A.) invites the recipient to join your opt in email list. So they can enter your free monthly drawing. For their chance to win a state of the art 75 inch flat screen TV. Side (B.) invites them to drag a friend to your store with them. Whose at least 18. Before your ten or X day expiration date window expires.
If for whatever reasons they decide to come alone before the X or ten day expiration date window expires. They only save ten or X% off up to $200 or X amount of dollars. However, simply for dragging their friend with them, whose at least 18. Before the expiration date window expires. For an extremely limited time, they can save up to 40 or X% off up to $2,000 or X amount of dollars.
And as long as their friend(s) also joins your opt in email list before they leave the store that same day. For an extremely limited time, they can save up to 30 or X% off their total purchases.
Up to $1,000 or X amount of dollars. But if for whatever reasons, they decide not to join your list. They only save 10 or X% off up to $200 dollars. And here’s where the fun stuff really begins. Because coming up very shortly in part two.
Either you or your major competitors are about to “discover” how to leverage assets of the little leaguers, like they’re about to go out of style. See you in just a bit in part two, okay?
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