How and why to use strategic selling.
(To Create More Long Term Upfront Profits!For Literally Pennies On The Dollar)
Who couldn’t use more proven strategic selling marketing concepts in their daily approach to growing their business?
Because remember, the real key to any successful long term marketing campaign, regardless of the product and or service.
Is to basically match the right list with the offer(s), at the right time.
But another very important (although often overlooked) component of your strategic selling sequence is, you have to remember
that when you first start out, you basically have three sets of potential prospect pools.
Introducing The Real Key To Successful Strategic Selling!
A.) Prospect Pool A: Is where you try to generate a prospect from the various traditional mediums, which includes, but certainly is not limited to, offline newspaper ads, flyers, radio & local TV ads campaigns, direct mail campaigns etc.
And online in includes PPC (Pay Per Click) ad campaigns, blogging on your very own WordPress blog or guest blogging on another respected sources blog, banner ad campaigns, article marketing, ezine ad swaps etc.
B.) Prospect Pool B: This list includes your prospects that have now converted from strangers, to subscribers to your very own in house list, Irregardless of whether it’s an on or offline generated subscriber list.
You’re Probably Only One Or Two Proven Strategies Away From Being Exactly Where You Want To Be!
These prospects have decided they like, know & trust the value you provide, enough to want to join your list. Now you’e starting to really make some head way entrepreneur.
Because remember, while any cash starved, (less sophisticated) small business owner and or service provider, can and will swipe (creatively emulate) your offline direct mail piece and or creatively emulate your post card or direct sales letter etc.
Are You Starting To See How It Definitely Plays To Your Advantage To Have And Or Create Your Very Own Opt In Email And Or Mobile Marketing List!
Unless they’re on your list, there is simply no way for them to know how and what your sales process is,correct?
Thus making it far more difficult for them to (both) copy and compete with you. Yet another powerful reason for you to constantly be building your very own opt in email/mobile marketing list. (Power list building 101!)
And of course, from this list of subscribers that actually know, like and trust you, you’re going to generate that all important very first sale or two.
Consistently Use The Proper Strategic Selling Sequence And You’ll Make A Whole Lot More Money! (In A Lot Less Time!)
C.) Prospect Pool C: This group represents an extremely important segment of your business, because from this group of extremely satisfied first time buyers.
You’re now going to inexpensively (and strategically) generate all those long term bank account filling repeat sales and or cross sales etc.
This group of satisfied first time buyers, will also become evangelists for your products and services. Which means they’ll consistently refer other new potential customers and clients to you for literally pennies on the dollar.
And since you already realize that (typically), very little money is made on the very first front end sale, Right? Most (usually 80%) or more of your long term gross profits will be consistently generated, from your long term repeat back end sales.
Are You Starting To Notice How Strategic Planning And Strategic Selling Go Hand In Hand!
The real point being here, this is why you see far too many otherwise extremely savvy small business owners and or service providers, failing, when it comes to successfully marketing their business, product or service.
They consistently make the fatal mistake of using the “buy my product/service now!’ one step marketing approach, with all three distinct prospect pools!
And even though they typically generate less than a two percent response rate. They simply keep throwing extremely limited, cash resources at this losing proposition.
Put The Long Term Profit Producing Power Of Strategic Selling To Work For You Asap!
Well, hopefully now you know better and will appropriately adjust your very own strategic selling sequence and watch your conversion rates and gross profits soar!
Sound like a plan?
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