How And Why These Two Are Some Of Your Best Referral Marketing Opportunities!
(Because You Won’t Be Constantly Emptying Your Bank Account!)
On the surface this may seem like some sort of trick question. But rest assured profit seeking entrepreneur it’s definitely not. Would rather get get pretty darn good at developing some proven referral marketing strategies and tactics.
Or keep relying on ever rising expenses from constantly running ads? Because if you’re currently running any type of pad ads on any of the major social media platforms. You’ve probably noticed a rather sharp increase in the direction of your ad costs, correct?
And it’s no wonder. And for any number of reasons. But even if there’s a temporary dip in the costs of ads. Overall just like food prices in general. Every participant in some type of paid ad campaigns of any kind. You and I stick around long enough. And guess which direction ad rates will consistently go?
This Is What Makes Strategically Building Trust And Credibility Such Powerful And Potentially Profitable Marketing Assets And Or Resources!
Case in point. Basically you and I can and definitely should constantly be strategically and systematically utilized some proven referral marketing strategies and tactics.
From two major sources. the first one being your current and future customer and client base, right? Because think about the long term untapped marketing possibilities for just a second. Let’s say you sell extremely high women’s clothing. And some of your most popular, 9and therefore most expensive) women’s designer hand bags currently retail for somewhere between $1,700- $3,000 dollars apiece.
Think about the immediate personal and professional inner circle of the women who truly can afford to drop (spend) anywhere from $5,500- $8,000 dollars (or more!) on an extremely eye catching fur coat.
Or the men who can definitely afford to do the same for either. Their wife, living in significant other or long standing girlfriend etc. If they can comfortably afford to do so. Then entrepreneur you and I best believe at least some of, (if not most of!) the men & women in both their personal and professional inner circles can surely afford to do so too.
Which means by extension whenever you or your major competitors ethically bribe (reward!) your current and future customers for their initial or long term repeat business.
They will gladly become incredibly valuable positive word of mouth and mouse goodwill ambassadors. Which also means they’re 500% more likely to not only become but remain extremely loyal opt in email subscribers as well.
Your Potential Customers And Clients Have Personal And Professional Sources And Contacts They Look Up To And Definitely Respect! (Entrepreneur Start Strategically Power Networking With These Micro Influencers ASAP!)
Let’s say seven local women in your community. Who for whatever reasons are not currently customers of yours. But the men in their lives. Be it their husband, live in significant other or long term boyfriend etc.
They want to surprise the women in their livres for either their wedding anniversary or their birthday or for her recent promotion. Or for the successful opening of her own business or service etc.
So these men decide to either physically visit your shop or go to your website etc. And they purchase a really nice fur coat which typically retails for $5,500 dollars or X. And because he’s a first time customer. You’ll gladly drop their price by 10%.
But they can save 20% or X simply for becoming a VIC (Very Important Customer) opt in email subscriber. Which means just for joining your list they automatically save $1,100 dollars off the suggested retail price of $5,500.
That’s probably worth doing. So they can constantly brag both on and offline, agreed? And by extension. “What” do you think the ladies themselves will constantly do? If you said constantly brag like crazy. Plus text call and constantly post both pictures and videos of their totally awesome fur. Bingo.
But let’s take this a marketing/promotional step or two further, shall we? (Why not?)
Whoever Said Ethically Bribery Is A Thing Of The Past! (They Definitely Shouldn’t Be In Charge Of Your Marketing And Promotional Campaigns!)
Here’s “how” and where you and or your major competitors take your marketing strategies and tactics to the very next level or two. Since one of you and or your major competitors top local JV (Joint Venture) partner revenue sharing partners is non franchised, retail jewelry store owner.
You have an ongoing arrangement with them. Where each month, they will provide you (initially to start off with.) At least 20 extremely time sensitive, market tested, two sided gift certificates.
And the first 20 or X number of customers who spend over $5,000 or X amount of dollars. The ladies or men purchasing for the special ladies in their lives.
They are given one of these gift certificates. And for an extremely limited time. They can purchase from your JV partner retail jeweler. An absolutely stunning pair of diamond studded earrings. Typically they would cost somewhere in the neighborhood of $1,200 dollars a pair.
But as long the ladies joins the jewelers opt in email list. And drag a friend with them whose at least 18. Before he ten or X day expiration date window expires. For an extremely limited time they only pay the jewelers actual hard cost of half or $600 dollars or X.
Entrepreneur is that a word of mouth and mouse generating ethical bribe or what? (You so got that right.) Coming up very shortly in part two. You or your major competitors will “discover” the other half of this proven strategy.
For now can you finally better appreciate why certain market tested referral marketing strategies and tactics are no longer optional? Say yes.
function shortwave_expand_collapse(e){var a=e.data.split(“.”),s=document.getElementById(“shortwave_embed_”+a[1]),d=document.getElementById(“shortwave_iframe_”+a[1]);”c”==a[0]?(s.classList.remove(“shortwave-embed–expanded”),s.classList.add(“shortwave-embed–collapsed”),d.height=”128″,d.width=”576″):(s.classList.add(“shortwave-embed–expanded”),s.classList.remove(“shortwave-embed–collapsed”),d.height=”736″,d.width=”416″)}window.addEventListener(“message”,shortwave_expand_collapse,!1);
.shortwave-embed iframe{box-shadow:0 4px 6px -4px rgba(0,0,0,.5)}.shortwave-embed__link{display:block;margin:3px 0 0 0;padding:0}.shortwave-embed__link img{display:block}.shortwave-embed–collapsed{display:flex!important;align-items:flex-end!important;flex-direction:column!important;justify-content:flex-end!important;width:576px}.shortwave-embed–expanded{height:100vh!important;width:100vw!important;display:flex!important;align-items:center!important;flex-direction:row!important;justify-content:center!important;position:fixed!important;left:0!important;top:0!important;z-index:10001!important;background:rgba(0,0,0,.65)!important;margin:0!important}.shortwave-embed–expanded .shortwave-embed__link{display:none}
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
