How And Why Strategic Email Marketing Strategies Help You Stop Leaving Money On The Table!
Entrepreneur please be brutally honest here, okay? How many times have you heard or read something to the following effects. On average for every dollar you (translated) some unnamed company or service invests in traditional email marketing. You can expect anywhere from $32- $44 dollars. Sound familiar?
Yea but you and I are not likely to hear is those incredibly awesome stats only apply to sophisticated marketers who strategically use email marketing. Say what? Nod your heads cadets because it’s true.
Once you learn the basic fundamentals and start consistently A/B split testing them. Then and only then will you or your major competitors “discover” how and why strategic email marketing campaigns help you stop leaving money on the table.…
Who Else Wants To Discover How To Stop Leaving Money On The Table? (When You’re Using Email Marketing Strategies And Tactics!)
First and foremost the vast majority of profit seeking entrepreneurs are only utilizing about a third to 66% of the full capabilities of strategic email marketing strategies and tactics. Say what? Nod your head cadets because it’s true.
Case in point. Let’s say you receive a single or series of emails regarding the physical shipping of your order. Pretty basic stuff, is it not? To a certain degree.
But are you aware a certain percentage of the top ecommerce based businesses in the world strategically utilize at least some of these standard email messages to make their ideal customers aware of some of their best selling products or services.
Via some of their best market tested, extremely time sensitive offers. And JV (Joint Venture) or cross promotional partner offers. Huh? Oh yea. They test various links and this incredibly brain dead strategy often leads to more low cost upsell offers being consistently generated.
And “if” for whatever reasons you’re still not taking advantage of these extremely low hanging fruit promotional opportunities. You’re definitely leaving money and potentially profitable long term untapped marketing possibilities on the table.
Entrepreneur Your Ideal Customer Will Never Be More Emotionally Receptive To Your Offers Than Before, During And After They Just Purchased Something! (But Especially A Big Ticket Physical Or Digital Product Or Service!)
For some odd reasons the vast majority of newbie ecommerce site owners seem to believe their email marketing opportunities stop or temporarily go on hold whenever they email their customers some type of product receipt.
Actually nothing could be further from the truth. Your customers are emotionally in their highest, most positive and marketing or promotional state of mind. Right before, during and after they make a purchase of any kind.
But especially when they make a larger purchase of any kind. Like maybe a $5,000 dollar state of the art refrigerator and warranty. Or a $4,000 dollar state of the art air conditioner system and multi year warranty package.
Any reasonable market tested offers being strategically A/B split tested here will consistently generate additional sales revenue. Minus the traditional upfront costs.
And for those of you ready to take this incredibly simple marketing strategy to the very next level or two. You can inexpensively A/B split offering a sample X day trial to part of your paying customers who receive an email receipt/confirmation of kind.
And the offer half receiving a link to either a market tested, extremely low cost discontinued/closeout sale item. Or a discount on an introductory product or service.
This is where your top JV or cross promotional partners best market tested offers could add nicely to you or your major competitors bottom line.
Entrepreneur It’s Not If Unconventional Offers Will Be Made! (It’s More A Matter Of Who Will Be Systematically Making Them!)
Now let’s be crystal clear here. These non conventional offers in and of by themselves will not double your business or service. But clearly the initial cashflow will definitely help, right?
What’s really going on here is the potential of setting up a potentially lucrative back end revenue generating process. And speaking of strategically working your long term back end sales funnel for maximum revenue generating possibilities. There is an extremely well known online marketing expert.
Whose multi seven figure earning a year digital products/services/consulting and coaching business. Routinely grosses somewhere between 6-8% on the initial front end of his sales funnel. But more than makes up for it on the long term back end of his sales funnel.
And in his private, high end paid virtual or live multi day workshop events. He readily acknowledges were it not for his high ticket back services and products. His consulting/coaching business would be hopelessly upside down.
Because the typical 6-8% gross front end profit margin could not even begin to support his fulltime sales consulting force. His office lease and or his state of the art office structure.
Even sending login info via email is a golden opportunity to introduce, either a free trial offer of some kind. Or an additional extremely time sensitive, market tested discounted offer of some kind.
And Whatever You Do Don’t Or Stop Letting Not Having Direct Access To Your Own State Of The Art Email Service! (Prevent You From Systematically Benefiting From Email Marketing!)
“How” all too common is the following scenario. A local mom & pop, single location, non franchised bakery owner. For whatever reasons still doesn’t have either a website of any kind.
And no direct access to any state of the art paid email service provider. But at least five of their top local, non directly vendors do. Say what? And within a ten block radius they personally at least seven other non directly competing vendors who have active email lists.
So they let these vendors periodically send an extremely time sensitive coupon like the one featured with this particular post. Let them send these to their subscribers. This how you or your major competitors consistently benefit from strategic email marketing. Even “if” you don’t currently have direct access to your own paid email service provider.
This is “how” you or your major competitors stop leaving money on the table. Any questions?
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