How And Why Steadily Building Credibility Is A Potentially Profitable Marketing Strategy!
Ever notice, whenever an extremely close friend, extremely close relative or co-worker, recommends or refers. You fill in the blank? how much more receptive, you and I are to there recommendations? Clearly this is not some sort of mere coincidence, correct? No way.
Face it already. There is a certain amount of undeniable leverage, once or as you’re steadily building credibility. Whether it’s on or offline.Agreed? Case in point. An extremely close friend or relative, just got back from their long awaited vacation, with their spouse, (or live in significant other) and kids.
And they simply can’t-or won’t- stop talking about how much fun, both they and their kids had at Disney World. Or wherever. So much so. You decided, you and your spouse and kids, better add Disney World or X to your future vacation plans.
Does this all too common type of situation, sound at all familiar? Absolutely. But stop and think. Disney World, has definitely spent a fortune, on outrageously expensive, paid advertisements or promotions, correct? No doubt.
Yet you and I, are far more convinced, by the trust and credibility, of someone you know, like, trust and respect. To push you over the edge and decide to make a a purchase.
Hopefully, you’re starting to appreciate a potentially profitable pattern here.Correct?
So How Does Steadily Building Your Credibility Ultimately Translate Into Scaling Your Business Or Service?
So glad you finally asked. Case in point. Let’s take your single location, independently owned, retail designer jewelry store. Since you’ve already run your numbers.
Both you, and the other senior marketing directors. And your top three female sales reps.One of whom is a sales manager. You know your ideal female customers, total lifetime customer value metric numbers. Are somewhere in the range of, $2,500- $9,500, or X amount of dollars, give or take, over the next five to seven year period.
However, just because you have extremely nice, gross front end profit margins. Doesn’t automatically mean.You’re willing to keep wasting a fortune, on those outrageously expensive, hit & miss, dismally performing, traditional advertising or promotional campaigns, right? No way.
For one thing, the moment you or your major competitors stop paying your ads. Your temporary exposure, goes away too.Correct? And the general public, doesn’t notice and they definitely don’t care. Yet all of your advertising costs, are still gone. Put a pencil to it and see for yourself, just how much money, is really being invested, for such small returns.
As You Steadily Build Credibility Your Traditional Up Front Advertising Costs Go Down! (While Your Bottom Line Gross Front End Profits Start To Rise!)
Follow these next two, (hypothetical marketing/promotional) examples, extremely close. Let’s say, a brand new first time female customer is drug in, by one of her extremely close friend and or relatives.
And it turns out, during her professionally implemented small talk, with one of your professionally trained sales reps.
You discover, she’s an up and coming interior designer. Who as fate would have it. She pro-actively targets, local females and local power couples, who can afford homes, townhouses or condos etc.
Which typically start in the price range of $300,000 dollars and up. Which means, your highly trained sales rep, asks her, the ‘magic” question. Huh? Which is, “Is it okay, to periodically refer you new business?”
Rest assured, on average, (provided of course!) you’re speaking with semi qualified prospects. A staggering 98%, possibly more! Will answer with an emphatic “yes!” To your “magic” question.
And the two or X percent, who for whatever reasons say no. Word to the wise! Move on as courteously asap! And don’t leave skip marks. There’s far more “yeses” to be had than “no’s!” Agreed?
You Help Them And You’ll Definitely Start Helping Yourself! (Over And Over Again!)
Here’s how you o your major competitors, instantly transform, this brand new customer, of steadily growing affluence and influence, into 24/7, walking, talking billboard.
You provide her, with her choice, of a closeout inventory sale, $2,500 dollar, diamond studded necklace.Say what? Of she only pays your actual hard cost of $1,250 or X.
Provided, she’s smart enough, to not only join your opt in email/mobile marketing list.But remain an active subscriber. Plus, to totally seal the deal. You have her pick out, any pair of diamond studded earrings.
Which are also on closeout or being discontinued. And let’s say they would normally retail for at least $450 dollars. Once again, she can purchase them at your actual cost.
Now for just a quick marketing minute. Going forward. Think about how an effective, long term, perpetual marketing and promotional machine, she’s just become. For you or your major competitors. Say what?
She has both extremely close friends, neighbors, possibly sisters, perhaps her Mom, aunts, other female employees, possibly a secretary or female office manager. Vendors, who are male, correct? Perhaps brother(s), who either have wives, live in significant others. Or steady girlfriends, who probably wanna get hooked up too, right? Absolutely.
Are You Definitely Starting To Smell The Long Term Profit Generating Potential Here? (Say Yes!)
And you best believe. A certain percentage, of those previously mentioned. Will most definitely wannabe hooked up, asap.Right? No doubt. And let’s not forget. She’s also going to constantly interacting, (on a daily basis!) With her ideal female customers. Both individual and local couples.
So at some point, you know the topic of conversation, will definitely become. Where did she get that fabulous bling, correct? Absolutely. And ‘how’ can these ladies, or their spouses, get hooked up, to surprise their wives.
On either, Valentines, Mothers Day. Or for their wedding anniversary or their birthday. Hopefully, this initial surface look. Has opened your marketing eyes extremely wide.
To how and why, steadily building credibility. Both on or offline, is so potentially profitable. Don’t you agree? Wait to you see “what’S” coming next in part two. Because you haven’t even heard part B of the marketing plan yet.
You Steadily Build Your Marketing Credibility And Watch What Gradually Starts Happening Next!
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