How And Why Some Type Of Distribution Marketing Is So Potentially Profitable!
Okay, so you definitely wanna get the word out, as quickly and inexpensively as possible, right? No worries. Me too. But here’s the thing. What type of effective, relatively inexpensive, distribution marketing strategies or tactics, will you be consistently A/B split testing, in order to get this done?
Your proven system or process, definitely doesn’t have to be fancy or overly complicated. In order to be or become extremely profitable.Right? You steadily test, monitor and tweak.
And before you know it. You have not only improved your already bankable skills, but you’ve market tested the bulk of your process, in the real world as well.
And this, you can’t and shouldn’t even attempt to put any type of price tag on.The remainder of this post,will (hopefully!) Open your marketing eyes extremely wide, to what’s possible. So buckle up, to see for yourself.
Who Says You Can’t or Shouldn’t Do Your Fair Share Of Non Traditional Distribution Marketing! (Just Like The Ultimately Insiders Do!)
Case in point. For the the 1st, hypothetical marketing example. Let’s say you’re the owner or senior marketing director, an extremely successful, single location, retail jewelry store.
And even though your ideal customers, current,total lifetime customer value metrics, is somewhere in the neighborhood of $400- $11,000 dollars.Give or take, over the next five to seven year period.
Going forward. You have absolutely no interest (whatsoever), in wasting a fortune, on outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
This being the case. You have some of your top, female sales reps, immediately become customers, of at least two, fairly upscale, nails and hair salons. And as soon as they establish some repore.
They ask the owner(s), “The magic question.” Say what?they basically ask, “Is it okay to periodically refer you new business, customers or clients?” And provided the get an emphatic yes. They also reverse things. Huh? By asking. “And by the same token, as long as it doesn’t away or interfere, with anything your currently doing.
Or will be doing in the immediate future. Are you okay with returning the favor?” As long as you get a yes on both ends.
Here’s what you or your major competitors lay out for them.
Start Looking Around And Keep Your Marketing Eyes Wide Open! (Because You’ll Be Totally Amazed And Pleasantly Surprised To Where Your Next Distribution Marketing Opportunities Will Ultimately Come From!)
Basically, here’s “what” you or you major competitors, initially propose, to both the semi upscale hair and nail salon owners. As long as both the owner(s) and they hair or nail stylists agree, to help you grow your jewelry or retail business or service.
You’ll gladly help them out as well. Here’s how your strategy will work. Initially, you’ll gladly provide the owner(s), with a really pair of mid level, diamond studded earrings.
Which normally retail for at least $650 dollars. But you’ll gladly allow them to purchase them at your actual hard cost of just $300 dollars.Say what? Think about the long term, positive, viral word of mouth and mouse affect going forward.
You know the owner(s), will be constantly sharing, (more like constantly bragging), both on and off of social media. About their extreme good fortune. Right? Absolutely. Wouldn’t you? Me too.
This being the case. Think about the vast majority of women, who sit in their chair. You know at some point. “What” the hot topic of conversation, will definitely turn to, correct? Absolutely.
This Is How You Or Your Major Competitors Leverage The Natural Curiosity Of Some Of Your Best Customers!
And when it does.The owner(s) immediately hand these local ladies, one of your best, market tested, two sided business or index cards. And side (A.) will inform these potential prospects, to come to your retail jewelry store, before the hand written expiration date.
Come alone, and they only save 10% off, up to $500 or X amount of dollars. Or simply for dragging a friend with them to you or your major competitors store, whose at least 18.Before the hand written expiration date expires. They automatically get to save 40% off, up to $2,000 dollars.
And side (B.) of your two sided card, let’s them join your opt in email/mobile marketing list, for their chance to win, a beautiful, $2,500 dollar, diamond studded necklace.
One guaranteed winner each month. And the other 99% runner ups, will (of course!) Receive an extremely time sensitive gift certificate. Where they are ethically bribed, to drag a friend with them.Whose at least 18.
But here’s the really good news. All the stylist, in both shops.Guess what? They too will get hooked up too? Say what? Obviously not as good as the owners.
You Consistently Market Or Promote Like This And Watch How Your Bottom Line Grows!
But they get to purchase, a beautiful pair of diamond studded earrings, which normally retail for $450 dollars.But for an extremely limited time. They drag a friend or customer with them, whose at least 18.
Before your extremely time sensitive gift certificate expires. And the stylist ca purchase their earrings, for just $200 dollars. Say what? Coming up very shortly in part two.
You’ll discover, how to consistently generate, some bank account filling, geometric growth. Sound good? But coming up very shortly in part two. You’ll discover how and why, some form of distribution marketing, is simply a must. Don’t you agree?
You Start Pro-actively Implementing The Right Marketing Distribution Model! (And Your Major Competitors Want Have A Clue!)
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