How And Why Savvy Small Business Owners Constantly Seek To Eliminate Costly Middle Man Expenses!

Please follow and like us:

How And Why Savvy Small Business Owners Constantly Seek To Eliminate Costly Middle Man Expenses!

  (And Why You Should Too!)

So entrepreneur, have you ever heard the saying, ” a rose by any other name, would smell just as sweet?”

And while I’m not totally sure, if that particular comparison really applies to what you’re about to be exposed to. 😀

And or how, your semi cash strapped, small business and or service, can benefit from that particular saying? LOL!

One thing is definitely for sure.

You can’t and won’t go wrong, by seeing marketing possibilities, and or potential marketing opportunities, from more than one, slightly different vantage point.Don’t you agree?

Now before cutting directly to the chase, (do you also) agree, that more times than not, it’s usually in your long term best interest, to (eliminate) altogether, and or greatly reduce, both the cost and impact, of dealing with a middleman, and or barrier to your ultimate goal(s.)

Good! Because, before letting the real cat out of the bag here, (so to speak), hopefully, you will come to appreciate, “how” a lot of what you’re referring to as, (either) formalized advertising, promoting, and or marketing etc.

Is nothing more, than relying on outrageously expensive, professional middlemen brokers, of one kind or another, to deliver an (on or offline) audience to either, your offline bricks & mortar business/service.Or for them to deliver some (hopefully) targeted online eyeballs to your mobile response WordPress website and or blog etc.!

Either way entrepreneur, (once you) put a pencil to it, you will quickly discover, no matter “how” you slice it, you’re paying a premium for the privilege.And that’s about to change for the  good!

Who Else Wants To Know How Some Of Today’s Savviest Small Business Owners Consistently Go About Eliminating And Or Greatly Reducing The Cost And Impact Of Professional Middlemen?

(And How And Why You Can And Should Too!)

First of all, (for the record), I am not totally against, nor do I have any type of personal ax to grind against, (so called) professional middlemen brokers) of any kind! Quite the contrary.

They, just like all the rest of us service providers, most definitely have their place. And they do play a vitally important role, in the overall scheme of things.

(Whether you be a rapidly growing small business owner, (aspiring entrepreneur) and or an up and coming, solo-preneur type of service provider etc.)

But when it comes to you and I, getting directly in front of, (either) some -all important- brand new first time customers, clients, and or patients etc.

They are far too cost prohibitive,because you’re potentially paying to help fund their cost of doing business, which includes, things like their monthly rent/lease costs, salaries, hourly wages,bonuses, commissions, inventory, equipment, various Insurance and banking fees etc.

Your Market tested Entrepreneurial Ideas Are Far Less Expensive And offer Far More Long Term Residual Value!

Is it any wonder, you and I are constantly paying so much, to access their services, and or products?

Hey, all your (single) location jewelry store is trying to (effectively) do, is as inexpensively as possible, consistently get in front of some brand new, potential first time customers.Right?

And then inexpensively access, (both) their personal and or professional inner circle networks, and then those individuals, personal or professional networks!

So why in the world, would you seek to over complicate that process, by engaging an outrageously expensive, (professional) middleman broker of some kind?

Entrepreneur Stop Diluting The Overall Effectiveness Of Your Lead Generation Efforts By Constantly Engaging The Outrageously Expensive Services Of Professional Middlemen Brokers!

Now (entrepreneur) maybe you don’t readily think of placing an outrageously expensive ad in a (non targeted), local newspaper, TV or radio station in your immediate area, as using an expensive professional middlemen, but it is.

Case in point: by doing so,you’re attempting to temporarily entice their audiences eyeballs, (with TV or newspaper), and initially their ears with your radio spots, are you not?

Because those outrageously expensive professional mediums, initially paid, and are continually paying dearly, to amass their regular audiences.

Your Proven Lead Generation Strategies And Or Tactics Are Far More Direct And Profitable In The Long Term!

So you and I come along and for a rather hefty (onetime) or for an ongoing fee of some kind, and attempt to momentarily get in front of these audiences, and hope to successfully convert them to take the action we want!Right?

My friend, that is a rather expensive, resource draining approach to your (our) main problem.

Since all you hope to accomplish, is to eventually create a brand new first time buyer of some kind,let’s take some rather creative marketing, “battlefield tested” measures,to dramatically reduce your initial up front, out of pocket cost!

Entrepreneur There Is No Written Law That Says Your Lead Generation Strategies Have To Be Outrageously Expensive In Order To Be Effective!

Case in point: while I’m sure, each time you or I, write a check for any type of outrageously expensive, traditional advertising campaigns, the medium that gets our, (and other vendors) money, couldn’t be more thrilled!Right?

However, (entrepreneur) what do you think will happen, to your chances for long term success, if you help another vendor (or vendors) incrementally increase their overall gross profit margins, all while you dramatically reduce your upfront out of pocket cost as well?

Do you think those vendors you’re helping, will be far more likely to continually recommend your products or services to their, (constantly growing) audiences?

Are You Starting To See How Your Effective Lead Generation Ideas Can Literally Be As Valuable As Your Current Line Of Credit!

Here’s an incredibly straight forward marketing approach, you might use instead, to accomplish your immediate goal(s.).

Suppose you take (maybe) 40% of what you were spending on those outrageously expensive local TV, radio and or newspaper ads etc; and you did the following.

Go out and find yourself (both) an upscale hair salon and a nail salon owner, or if either happen to be fellow members of the local chamber of commerce, or fellow members of the local women’s groups etc.

And then also find an extremely popular, (preferably) female owner of some type of semi to all out upscale women’s boutique shop.

And here’s “how” the three of you, will continually perform a little marketing triangulation, (aka) expanded joint venture arrangement, so that all of you make more money, for less upfront initial cost!

Who Says Your Lead Generation  Strategies Only Have To Benefit You?

You inform the (both) the hair and nail salon owners, you have an incredibly simple way, for them to gross more income from their current customer base, and their ever so slight increase in gross expense, will practically be non existent!

Here’s why. You will get five 16 0z. samples of the boutique owners most popular, (aka) probably most expensive fragrances, and allow (both) the hair dresser, and nail the nail salon owners staff to sample them for free!

(Please follow the bouncing ball here entrepreneur!) And whichever fragrances they choose, you will personally purchase one 32 oz. bottle and give it to each of them!Say what?

Then, you will pre- arrange a JV arrangement with the women’s boutique shop owner, where every time any customer of (both) the hair or nail salon, upsells from service A, (to slightly) more expensive service B, they automatically get an extremely time sensitive VIP, new customer only discount coupon to come to your jewelry store,and save 30% (or X%) off their very first purchase!

Your Lead Generation Strategies And Or Tactics Can And Will Serve Multiple Purposes!

However, just for bringing anyone 18 & over with them, they automatically save a whopping 50% off their very first purchase, plus, both they and their guest, automatically get a free 16 0z. sample of any sample perfume of their choice!

Which, (you will point out) is an X dollar value!(Ladies & gentlemen, I think you definitely know, what’s about to start constantly happening, to these first time and repeat customers social media accounts, correct?  😀 )

Ladies & gentlemen, of those two approaches, which one do you think will cause those vendors to bend over backwards to help you make it work! The outrageously expensive, professional middleman brokers of the world!

Or the semi cash strapped, equally profit driven hair,nail and women boutique owner(s) of the world, you put these type of  profit generating triangulation arrangements together with?Right!

Are You Finally Starting To Appreciate Why Small Business Owners And Or Service Providers Definitely Need To invest In Some Quality Lead Generation Educational Materials?

So that, my friend is the how and why, some of today’s savviest small business owners , constantly seek to eliminate, and or greatly reduce, outrageously expensive, professional middleman expenses! Any questions? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!