(And So Can You!)
It’s probably not a secret, that from time to time, your semi resourced challenged, small business and or service, could use an infusion of cash, right? Absolutely.
And believe it or not. The more you know and understand, about how to strategically implement, some proven lead generation ideas and or strategies etc.
The easier and less stressful it will be, for your business and or service, to actually make ends meet.
One of the biggest mental hurdles, far too many on or offline, semi cash strapped, small business owners and or service providers face.
For some odd reason, they simply cannot, or will not, accept the fact, their extremely loyal customer base, is also, another on or offline business owners or service providers, customer and or client as well.Huh?
And once you embrace this undeniable fact. The previously untapped doors, to some real marketing possibilities and or untapped opportunities, start to really open up for and to you.
So How Much Potential Long And Short Term Profits Has Your Semi Cash Strapped Business And Or Service Continuously Missed Out On Because You Really Don’t Understand How To Monetize Some Rather Simple Lead Generation Ideas And Or Strategies!
Case in point: Take a look at the image of the coffee shop business, embedded in this post.
Let’s say on average, the typical (repeat) customer, who comes to the coffee shop. to either order breakfast or lunch and occasionally dinner.
Typically they’ll spend about ($9.50) nine dollars and fifty cents. On breakfast or lunch and about $14.50 on dinner.
And the extremely hard working business owner(s), typically nets, somewhere between 30-40% ,initial gross front end profit.Correct?
And let’s further say, on average, they routinely service, about 60-75 customers a day.
A little more when they’re really busy, and a whole lot less, when things are dreadfully slow. Like whenever their local economy starts slowing down and less people, have discretionary money to spend.
So What The Heck Does Understanding How To Successful Implement Some Proven Lead Generation Ideas Have To Do With The Local Economy Anyway?
Just so the numbers are a whole lot easier to calculate. Let’s use 100 customers per day.
And lets say on average, about 10% of them. Or 10 of the coffee shop owners best and most successful customers, leave their shop.
And immediately go spend, an additional $2,500- $15,000 dollars elsewhere.Huh? Exactly.
Here’s the real point. Would you ,(as the semi cash strapped, and semi resourced challenged coffee store owner), rather gross your current, 30-40% gross front end profit only?
On anywhere from $9.50 – $14.50 dollars!
Or would you also like to ‘discover,’ how you, (and or) quite possibly, your major competitors, could consistently generate, some additional, long term gross back end profits.
Off at least 10-50% of your current customer base, who routinely spends, several thousands of dollars elsewhere.
If so, please pay close attention. And then start implementing asap!
And or invest in some paid consulting, with the likes of yours truly. To help you finally get the ball rolling.The right way.
Tons Of Local Non Directly Competing Vendors Can Really Use You And Or Your Major Competitors Help!
Say for example. One of your most loyal customers, stops in for their morning cup of steaming hot coffee. And don’t forget their two, lightly toasted bagels with cream cheese.
They settle in,quickly scan their phone,(for any last minute messages), tap into your Wi -Fi service, and less than 30 minutes later, they’re out the door.
Sound all too familiar? Here’s what you, and at least, a staggering 97% of your major competitors, seem completely in the dark about.
Your extremely loyal customer, immediately headed over, to one of the most popular, (non franchised), independently owned, single location appliance dealers in town.
And spent upwards of $3,200 dollars, on a state of the art, home entertainment system.Say what? That’s correct?
So Are You Really Okay With Lowering Your Upfront Out Of Pocket While Simultaneously Increasing Your Long Term Profits!
Let’s hope so. Because your extremely loyal customer, responded to an outrageously expensive, prime time TV ad, they recently saw, run by the appliance dealer. And even though he/she, only spent $10 -$14 dollars or so with you.
You can clearly see which one of you extremely hard working entrepreneurs, made out better, correct?
Here’s the point. Even though the appliance dealer made the initial front end sale. Because the lead came in, (more than likely), by themselves.
And spent $3,200 (or X) amount of dollars. The outrageously expensive, prime time TV or radio ad, set them back, anywhere from $250-$600 dollars per lead.Say what?
So What Do You really Care If You Only Gross Six Dollars On The Front End But Anywhere From Fifty To One Twenty Five Dollars On The Back End!
Meaning, what if you started strategically helping, various local, non directly competing vendors, with their lead generation efforts.
And they compensated you,by simply paying you so much per lead, or selling you some of their discontinued inventory and or blowout sale inventory, for their actual cost.Nice.
They paid you so much per lead.Correct?
Now, you could strategically, sell your most popular coffee and or beverage, which normally retails for at least $4.79 a cup.
Now on your typically slowest day(s) of the week.You could gladly sell it, all day long, for just $.99 cents -$1.25 per cup!
Get Creative Because It’s Definitely Worth It In he Long Run!
And create a ton of positive, on and offline, positive word of mouth and mouse buzz, correct?
Both on and off of social media.
In part two you’re gonna definitely deep dive. But for now. Hopefully you’re starting to better appreciate, why and how, it’s definitely in your best interest.
To finally discover, how practically ever semi cash strapped, small business owner and or service provider, can and will benefit, from some proven, lead generation ideas and or strategies. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And if you’re currently registered with either twitter and or Linkedin, let’s get connected now!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
I love the takeaway of being creative Mark. Creativity helps us think and act abundantly, leading to prospering ideas and business profits.
Isn’t that the truth Coach!
And I guess, when you really stop to think
about it.
You’re only going to pro-actively embrace, any type of
creative possibilities, when you’re truly
coming from a mind set of abundance!LOL!
Because it’s incredibly hard, to be creative, if you’re not
truly open, to the multiples, of untapped possibilities!
As always,I’m truly grateful, for the insights you always
freely share Ryan!
And as your good fortune definitely proves! You’ve gotta
be and stay in the mindset of abundance, not lack or scarcity!
Mark Newsome recently posted…How And Why Practically Every Small Business Owner Can Benefit From Some Proven Lead Generation Ideas!