How And Why Growing Sales While Keeping Ongoing Expenses Low!
(Is Definitely A Proven Marketing Or Promotional Strategy All Profit Seeking Entrepreneurs Should Embrace!)
Okay I will definitely be one of the first ones to readily admit. Consistently growing sales while strategically keeping your ongoing expenses down. Is a whole lot easier said than done.
And truth told it’s a full time job as well. And because so few aspiring and or start up entrepreneurs are able to or unwilling to embrace this proven strategy and process. Typically they end up doing a whole lot more. While accomplishing a whole lot less.
And as a direct result. They struggle far more than they need to. And money and other extremely valuable resources are utilized nearly as effectively as they could and definitely should be. Going forward you definitely don’t want to end up in the steadily growing pile of statistics, do you? Me neither.
Ladies And Gentlemen Some Form Of Proven Marketing Leverage Is Definitely The Way To Go!
As an initial hypothetical marketing example. Which as usual is strictly marketing/promotional illustration purposes only. Take your typical, (mom & pop), single location, women’s shore store.
This one is independently owned. both the owner(s) and their current and future employees work extremely hard. But sadly they or she consistently generates very little marketing leverage.
Entrepreneur please take careful notice to “what’s” possible. With just a few minor marketing/promotional adjustments. For starters, the owner(s) offer one of their most popular power pumps. Which typically retail for $675- $950 dollars or X.
And offer them periodically in a free drawing. The local ladies leap at the chance to win a really cool prize, correct? And simply for joining the shoe stores opt in email list. At the end of 30-90 or X number of days.
You Strategically Combine Extremely Time Sensitive Offers With Follow Email Campaigns! (And You Or Your Major Competitors Are Definitely On The Right Track!)
One extremely happy subscriber is definitely gonna be constantly blowing up their social media presence, right? And “what” about the other 99% who unfortunately didn’t win this really cool 1st grand prize.
For starters, the owners can now inexpensively send all of them a few follow up email messages, correct? Making them aware of an extremely time sensitive offer. Simply for dragging a friend with them whose at least 18. On or before the expiration date.
Not only do they save X% off their total purchases.
But as long as their friend also joins your opt in email address before they leave the store that day. For an extremely limited time. They can save x% off up to X amount of dollars.
Where And How Can You Inexpensively Generate Marketing And Or Promotional Leverage Like That? (For A Fraction Of The Traditional Cost!)
Are you ready for a brutally honest reality check? Of course a certain percentage of your/our subscribers will unsubscribe. but a certain percentage of them will be more than happy to drag a friend or two with them. In exchange for you or your major competitors market tested ethical bribery.
An they’ll consistently come back. And spend a little more. Plus they’ll brag both on and offline. Meanwhile each time your major competitors want to let the local population know about their latest X.
They have to rely heavily on outrageously expensive, local primetime radio or local newspaper and or outrageously expensive, primetime TV etc. Ask any semi cash strapped entrepreneur, (start up or otherwise), whose attempted to go down that road. “How” potentially expensive it is. Or how potentially expensive it can quickly become. (Don’t go there.)
Instead readily embrace strategically growing sales and gross front or back end profits. While simultaneously keeping your ongoing expenses down.
With Ongoing Expenses Consistently Down! (While Gross Front Or Back End Profits Grow! That’s A Proven Long Term Recipe For On Or Offline Success!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
