Entrepreneur do you realize most of your major competitors who attempt to write their own on or offline sales copy typically have no clue what they’re doing? Nod your head cadets because it’s true.
Sure they either put something down on paper or use a keyboard. But they literally have no idea they’re suppose to be writing from the ‘what’s in it for me?” perspective. And as a direct result both their written, audio or video ads usually fall flat and completely miss the mark.
And their front end ad costs continually exceeds their incoming revenue. On the other hand devoting enough time an effort into developing skills for any given challenge. Or area of your business or service.
Over time as your skills gradually and steadily improve. At some point the previously untapped opportunities consistently begin to not only appear but multiply as well. Entrepreneur is this an outcome you could definitely learn to live with?
Ladies And Gentlemen Growing Your Business Or Service Definitely Takes Time And The Development Of Skills!
Case in point. In a recent post the featured image was a skilled surfer riding a massive wave. This particular featured post is of a skilled unicyclist. The reason both images were featured is because.
Do you know anyone whose really skilled at riding a unicycle? Or how about you? Can you ride one fairly well? In case, it’s it’s you or someone you know. It definitely didn’t happen overnight, did it? Meaning, you didn’t just one day decide to become proficient at riding a unicycle.
And poof within just 30-45 short minutes later. Low and behold you were an expert. Am I right? But somehow when it comes to developing other potentially valuable skills or bankable expertise.
The vast majority seem to think they can accomplish or somehow reach expert status simply by utilizing hit and half baked miss efforts. That is until the real world continuously bites them (extremely hard!) in a certain part of their anatomy.
And they awaken only to finally realize and appreciate it’s definitely gonna take some laser focus and extreme dedication. Which explains “why” a staggering 90-97% of annual new years resolutions are abandoned by the second or third week of February. Say what?
Developing Some Bankable Skills Definitely Takes Time And Some Laser Focused Efforts!
As mentioned in a previous blog post. Take your “C” plus and “B” level copy writers. These men & women are not quite “A” level status. Because even though they are extremely well paid on the initial front end of a project. The vast majority of them. Say 99% don’t receive any royalty percentages on the potentially lucrative back end of their writing assignments.
But a certain percentage of them can still earn six and seven figures a year. This in mind. Take a look at the sample capture page featured below. It was created in less than thirty minutes total.
Using nothing more than my paid email service provider of choice, Awber-s standard landing page/sign up form creation software. Which for the record is nowhere near as robust as other paid options like OptimizePress or Russell Brunson’s “Clickfunnels” software.
But still in all. You or your major competitors can definitely either create some outstanding looking, fully functional landing pages hosted by Aweber. Or you can pay someone like yours truly to create some similar to the one you see below.
The More You Know How To Do The More Opportunities You Can Create To Get Paid To Do Them!
Case in point. At first glance, which industry do you think would be utilizing this particular approach? Meaning prospecting online for potential first time homebuyers?
If you guessed a licensed real estate agent or broker. Congratulations. But “what” if a licensed, commission only mortgage broker were to at least A/B split test this particular lead generating approach? Say what?
They wouldn’t necessarily have to build the landing (aka) capture themselves. They could pay someone like yours truly to do it or several for them. And start driving both paid and free organic traffic to it.
Their free laser targeted traffic strategies might be writing or having written a series of ‘how to” educational blog posts and guests blog posts on relevant blogs. Or start doing a weekly or monthly series of guest podcasting appearances.
And in their bio offer their free problem solving, (opt in email building) lead magnet special report. Or webinar recording link. Or their 1-3 page cheat sheet etc.
Sometimes You Use One One Bankable Skill Simply As A Lead Generator To Initially Get You In The Door!
The point is they or their major competitors could start inexpensively A/B split testing different main power headlines and free list building giveaways. In order to determine what specific benefits their ideal prospects responds best to.
And of course the flip side is. Let’s say you’re into teaching busy moms “how” to start investing into “Index Funds” or “Crypto Currencies” or you name it. Can you see or are you starting to better appreciate ‘how’ this landing page approach could be or quickly become your front door to starting a potentially meaningful conversation with a potentially hot prospect? For literally pennies on the dollar.
Coming up very shortly in part two. You or your major competitors are about to discover at least three more potentially profitable reasons “why” continuously developing skills is definitely the gateway to some previously untapped marketing opportunities. Se you in just a little bit in part two.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
Skills development is huge. It is the way to become successful online because as you hone skills you find opportunities evading the less skilled version of you. Wise words here.
What an awesome insight coach!
That really sheds some much needed mental light in a truly dark room. LOL!
And I sincerely hope my audience fully grasps the profound wisdom in your words.
Thanks so much for stopping by and sharing in the trenches wisdom.
It’s always welcome and you always share light where there used to be darkness.