How And Why Being Of Service To Your Target Audience Is Such A Potentially Profitable Marketing Tool!
(And Or Marketing Strategy!)
Seriously, can any profit seeking entrepreneur, deny the long term, potential profit generating possibilities, of being of service, not only to their target market of choice, by any non directly competing vendors as well?
It’s pretty much gotta be a no brainer, correct? Agreed. Not only that, when you strategically extend yourself.
(Meaning) your company and or service, in grains the ‘take no prisoners’ type of approach to your on or offline marketing. More times than not, a sort of magical systematic process, inevitably takes place.
Both your customers, clients and especially, other non directly competing, profit seeking entrepreneurs, help you gain almost immeasurable marketing leverage, on all types of levels, as you’re about to discover. So please read on…
So How Would You Provide Excellent Customer Service! (And Absolutely Knock Both Your Prospects And Customers Socks Off!)
Case in point. Let’s suppose your very successful exotic beverage distributorship service, which specializes in some extremely great tasting, gourmet coffees, cocoas, lemonades and teas etc.
Not to mention, some extremely great tasting, high end wines and champagnes as well. In fact, one of your best selling champagnes, currently goes for a mere $279 dollars a bottle. 😀
And because your ideal customer, currently has a total lifetime customer value metric, of somewhere between $2,500- $3,700 dollars, give or take, over the next five to seven year period.
This gives you a slight advantage over the vast majority, of your major competitors. Simply because, for now, they clearly have no clue, (not only) what their ideal customer is truly worth to them over time.
But they also have no realistic idea, what they can truly afford to invest, in order to consistently generate, the all important first time customer. And you do. 😀
How To Deliver Customer Service And Easily Remain Within Your Real First Time Customer And Or Client Generating Budget!
So imagine this particular, (totally) untapped marketing scenario playing out.So one of your senior marketing directors, is shopping in an extremely popular mini mall, about three weeks before the main, year end holiday rush.
Which means the local businesses within the strip mall, are already starting to see an increase of at least 20% -35% in daily foot traffic. 😀 Right?
And there are basically seven independently owned, non franchised, small businesses and or services located within the mini mall. And the one particular business, your senior marketing director is patronizing.
They have literally been doing so for years.
Which explains why she’s on a first name basis, with the owner(s) and practically all of the employees, who’ve been working there at least a year or longer.
There Is Is Simply No Question Your Extremely Well Developed Customer Service Skills Is A Great And Worthy Time And Effort Investment!
Here are at least four of the seven businesses located within this particular strip mall. A popular florist, a non franchised, Mom & pop style bakery, a service which provides women skin care products and extremely popular facials.
And lastly, an extremely popular, women-s orientated nick knack shop. And they really crush it, during the year end, massive holiday shopping season.
And since your senior marketing director, personally knows the owner of the women-s orientated nick knack shop. She strategically leverages her relationship with the owners, by proposing the following strategic alliance (aka) joint venture (JV) arrangement.
In The Beginning Keep Your Business Building Ideas Simple And Fairly Easy To Implement!
When the owners of the nick knack shop, not only personally introduces them to the aforementioned owners of those four businesses previously mentioned.
And all but over the top endorses the exotic beverage distributors, extremely great tasting beverages, especially their great tasting, gourmet coffees. 😀
For doing so, the extremely marketing savvy beverage distributors, every month will supply the nick knack shop owners, with two free 20 (or X lb) bags of gourmet coffee of their choice.Say what? 😀
One bag is for the owners to use at home or if they belong to any other organizations, which meet at least once a week or a month.
They can bring some extremely great tasting coffee to share with their personal or professional circle of influence. And there by help the beverage distributors inexpensively spread the word.
Both on and off of social media. 😀
Who Says You Have To Build Your Business Online!
And of course, the other 20 (or X lb) bag of gourmet coffee, they serve to their extremely loyal customer base, during their extremely popular in house events for their ‘customer or employee appreciation’ day extravaganzas, which they periodically host throughout the year.
And because they also occasionally host, a vendor of the week and or month event too. This means even more opportunities, to serve both their vendors customer base and their own, some of your extremely great tasting coffees, teas and or lemonades etc.
And of course each time they host one of these extremely popular, positive word of mouth generating events, the more locals, initially get exposed to your extremely great tasting, gourmet coffees. 😀
How To Grow Sales And Profits Is A Whole Lot Easier And Far Less Expensive When You Focus On Serving Your Customers And Or Clients!
Talk about inexpensive marketing leverage. 😀 You and or your major competitors, are about to relatively inexpensively, put your long term marketing efforts on steroids. Don’t you agree?
And the best part about it is. While you’re enthusiastically doing so. You’ll also be simultaneously helping another non directly competing vendor, continually grow the goodwill of their constantly growing customer base.
Honestly, can you find any losers in this particular, (extremely) low hanging fruit, untapped marketing opportunity? Me either! 😀
In part two and beyond, you’ll discover at least three more potentially profitable ways being of service to your target audience, and why it is definitely one of your most potentially profitable and relatively inexpensively marketing tools and or assets. Don’t you agree?
See in in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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