How And Why Constantly Being Of Service Is A Proven Marketing Strategy! Part Two
Thanks for stopping by to read/study part two of this ongoing series. About “how” constantly and strategically being of service to your ideal target audience. (On or offline.)
Is definitely a proven long term marketing strategy and tool. And during Dave’s real hey day. (That being primary the mid to late 80’s. And the early 90’s. Before his company got into a bit of legal trouble with the FTC. :-D)
And he later shutdown his entire operation. (And moved on to eventually open an outrageously successful winery business in or near the Napa Valley California area. )
I only mention those pertinent details. For those of you who (for whatever reasons!) May still hold a certain amount of contempt for Dave and any of his most successful contemporaries. Who definitely made a fortune proactively marketing/promoting their “how to” make a fortune in real estate investing courses and or services etc.
Dave most certainly did okay. Did he not?
The How To Information Publishing Industry Is Literally Still Loaded With Tons Of Previously Untapped Marketing Opportunities! (Don’t You Agree?)
As previously mentioned in part one of being of service. Dave and his expert marketing team. As they systematically traveled across America. He/they eventually developed an incredibly valuable database of nationwide private investors and or private lenders.
Which Dave’s customers got unlimited access to. Either for free via some type of extremely time sensitive trial period.
Or for a monthly fee of Y or slightly discounted annual access fee of X. Also as previously mentioned in part one. Dave had introduced a brand new course.
(This being hypothetical. Strictly for potentially profitable marketing illustration purposes only. :-D) But first, before we dive head long into the specifics.
Please watch the brief 1:27 second promo video directly below. To one of Dave’s outrageously popular. Free 60 – 90 minute introductory preview workshops. Where Dave and some of his most successful contemporaries. Routinely sold his popular “Cash Flow System.” For $297 dollars or X.
Along with some of his/their pricier $5,000 per person to $7,500 dollars for any two individuals 18 and over. Wealth Creation Through Real Estate Investing boot camps. On the back end of their successful sales funnels.
Entrepreneur Potentially Profitable Opportunity Is Constantly Trying To Show It’s Face!
Case in point. And as always entrepreneur. These hypothetical marketing examples. Are strictly for long term potentially profitable illustration purposes only. 😀 This definitely being the case.
Notice when the announcer finally introduces Dave to the live audience. See “how” long it actually takes Dave to actually reach the stage? Probably 10 – 15 seconds, correct?
Which means that particular live audience could easily be somewhere between 1,000 – 1,500 locals or more. As opposed to his and his most successful contemporaries.
Normal showing of somewhere between 400 – 750 locals. (Just depending on the size of the particular city in America Dave’s company was promoting in.)
Suppose Dave or if one of his personally trained sales reps. Who happen to be presenting that particular free 60 – 90 minute introductory workshop.
Made the audience aware. Dave is holding a free drawing. For two 1st grand prize winners. One male the other female. 😀 As long as they fill out these extremely time sensitive one or two sided index cards.
(Remember, both Dave and the vast majority of his major competitors real profit generating hey days. Was pre internet. 😀 ) So neither him nor they have the added advantage of building a laser targeted opt in email list. (The way you and I do now.)
Start From Right Where You Are Ladies And Gentlemen! (And Simply Keep Systematically Growing From There!)
Provided they fill out these market tested index cards. If nothing else. They all automatically win a free three month trial subscription to Dave’s popular, paid 12 month newsletter. (Which is currently an X dollar value.)
Because it typically retails for $129 dollars a year or X. For 13 issues. But simply for signing up for the free 3 month trial newsletter.
They also automatically get entered into Dave’s outrageously popular free drawing. For one local male and female in attendance to the free introductory event.
They each win one entire “Cash Flow System.” Which usually retails for $297 dollars or X. 😀 The two incredibly lucky winners will be announced at the end of the free event.
(But they must still be present. Or they automatically forfeit their grand prize. And another winners name will be pulled from those eligible. Who are still in attendance.)
Can You Now Better Appreciate At Least Three Potentially Lucrative Cash Flows Subtly Buried In This One Incredibly Brain Dead Simple Marketing Strategy?
1.) Buried potentially profitable marketing strategy # one: First, both Dave and his expert information marketing/promotional team. Will carefully track “how” many free 3 or X month trial memberships they give away.
Based on a percentage of the live audience.
2.) Buried potentially profitable marketing strategy # two: This way going forward. Dave and his team have a realistic idea. What percentage will usually upgrade to a paid. Semi annual or annual paid twelve month subscriptions. They’ll generate.
3.) Buried potentially profitable marketing strategy # three: Next, once the two grand 1st prize winners are officially announced. Unbeknownst to either of them.
They both win a “no strings attached” version of Dave’s entire $297 dollar “Cash Flow System.” 😀 This one strategy will get the local crowd completely stoked up. Don’t you agree?
4.) Potentially profitable bonus strategy: Dave will allow both of these two or X number of 1st grand prize winners. To do one of the following. Before they leave the event. (Before revealing this potentially profitable bonus marketing strategy.)
Any creative marketing ideas and or strategies you wanna share with us in the comments section below? 😀 Otherwise part three. Is where you or your major competitors will “discover” at least two more potentially profitable reasons why. Being of service to your ideal target audience. Is so potentially profitable. So please stay tuned. 😀
Ladies And Gentlemen Are You Finally Ready To Grab Your Piece Of The Rock?
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