How And Why Constantly Being Of Service Is A Proven Marketing Strategy!
(Which Is An Evergreen Marketing Strategy And Never Goes Out Of Style!)
Some of you definitely remember one of late night cable TV’s all time great, real estate investment gurus. The one and only Dave Del Dotto, correct? (Who also made a hefty fortune in the evergreen “how to” information publishing industry as well.)
During the mid to late 80’s and early 90’s. ( In America.) There wasn’t a day that went by. Where sometime between 1 am – 5am. You couldn’t turn on cable TV. Without seeing either one of Dave’s outrageously successful, 30 – 60 minute info-mercals.
Or see one of his most successful contemporaries proactively marketing their “how to” information products or services a well. Dave along with his constantly growing team of expert information marketers.
Quickly figured out “how to” monetize being of service. And the evergreen lessons which are still applicable today. Are definitely worth exploring further. Don’t you agree?
This Is How Being Proactive In Your Particular Niche Can And Definitely Will Open The Door To Some Previously Untapped Marketing Opportunities! (Extremely Wide!)
Just in case it’s not crystal clear. The feature image with this particular blog post. (That’s mega successful real estate investment guru. Turned mega successful information publisher Dave Del Dotto.)
Dave also had a mega best selling book. To go along with his popular cassette tape courses, single video recordings of live events. Or video or audio recordings of portions of his full four or eight hour events.
He along with the most successful of his contemporaries. Also routinely sold 3 or 5 day “Wealth Creation Through Real Estate Investing” Boot camps.
Which typically retailed for anywhere from $5,000 per person to $7,500 for any two individuals 18 and over. (Check out the brief 1:27 promo video directly below. It’s from one of Dave’s larger free 60-90 minute introductory, (front end lead generation) workshops.
Where he and his most successful contemporaries. Typically sold their most popular, high end, “how to” information products or services on the long term back end of their outrageously profitable sales funnels.
Ladies And Gentlemen It’s Definitely A Whole Lot Easier And Far More Profitable! (To Serve Your Ideal Target Market Than It Is To Sell To Them!)
Case in point. (And as always entrepreneur. These are just hypothetical examples strictly for marketing illustration purposes only. But no one will hold it against you for utilizing them and continuously maximizing your front and long term back end gross profits. Just saying. 😎
One of the most extremely helpful services Dave’s expert marketing team developed. (Over time of course!) Which Dave did to a degree far superior to the vast majority of his most successful competitors ever approached.
Dave built a viable nation wide database of private investors. Which at it’s peaked reached a staggering 10,000 strong.
Which meant every customer who either purchased his incredibly profitable “Cash Flow System.” Which he usually sold for $297 dollars via either he his popular cable TV info-mercials.
Or on the back end of his popular free 60-90 minute introductory workshops. Which both he and the vast majority of his most successful contemporaries.
Made a fortune selling, as they systematically traveled to various cities across America.
Dave Was Definitely A Student Of Your Network Equaling Your Net Worth!
Upon doing so. At each of his free introductory workshops. Dave could now make the local attendees aware. As long as they purchased his “Cash Flow System” before they left the event that day. 😀 (Entrepreneur please take notice to his strategic use of “scarcity!”)
Every student/customer who did so. Would get unlimited free access to his nation wide database of constantly updated, private investors. Who had anywhere from six or seven figures or more of readily available cash, credit and real life experiences!
Or readily available contacts who had direct or indirect access to all of the previously mentioned. And instead of paying the current retail price of just $29 dollars a month or X. In order to access it.
They got unlimited access to it free for the first six or X number of months. When they invested X in his “Cash Flow System.” (Which was an X dollar value.)
Plus, an added potential bonus sweetener worth X. Dave would allow any of his private investor database members. Who upon verification of their readily available cash. They not only got their life long listing for free.
But as an additional bonus sweetener. If they and any other one person of their choice wanted to attend Dave’s popular 3 or 5 day wealth creation through real estate investing boot camp retreats.
They could both do so for just $2,000 dollars apiece or X.
Even Furth Proof Of The Awesome Long Term Money Making Potential Of Power Networking!
Another potentially profitable marketing strategy. Dave and his expert marketing team could at least inexpensively test is this. Near the end of his free 60- 90 minute introductory workshops.
Dave or if one of his personally trained sales reps is actually doing the presentation. 😀 Dave could ask the locals by show of hands.
“How” many of them. Who currently for whatever reasons, simply can’t justify investing the entire $297 dollars or X. In his “Cash Flow System.” (Let alone his far more pricier $5,000 dollar or more events. :-D)
But are still extremely interested in potentially earning a part time income of some kind. Simply by becoming a commissioned only “bird dog/referral agent” for some of the local private investors.
Who are currently in Dave’s nation wide, steadily growing database of private investors and or private lenders. At that point Dave introduces one of his newest. And soon to be one of his most popular new program/how to course.
It’s basically a combination of 4 cassettes. And X page workbook. Along with a six to eight hour video recording. (Of some live paid workshop event.)
Remember Dave’s real hey day was pre Internet. 😀 So he along with the vast majority of his most successful contemporaries.
Unfortunately didn’t have the luxury of building a potentially profitable opt in email list. But rather than go any further profit seeking entrepreneur.
You and or your major competitors will “discover” coming up in very shortly in part two. Why constantly being of service to your ideal prospects and customers is definitely a proven evergreen marketing strategy. So please stay tuned.
Your Ability To Serve And Constantly Over Deliver Value To Your Ideal Target Market! (Is Only Limited By Your Imagination!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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