How And Why Being Creative Is Definitely The Key To Long Term Geometric Growth!
Honestly. Do you consider yourself fairly creative? Me too BTW. However, when it comes to consistently applying your creative marketing gifts. Do you too often find yourself, questioning, whether or not being creative is the secret sauce you really need?
In order to catapult your business or service, to the very next level or two.(And don’t forget and or overlook the potentially profitable fact.) Your being creative, applies to some of your top JV (Joint Venture) or cross promotional partners as well.
Meaning, your being creative, could easily apply, to either the front or back end of their most profitable sales funnel(s) as well. After all, your top JV partners, their current, future and past customers or clients enjoy receiving previously unannounced bonuses as well.
Don’t you agree? Absolutely. And just because, (for whatever reasons), one of your top JV or cross promotional partners, doesn’t have the budget for some surprise bonus gifts worth X. Guess what?
You or your other JV partners most certainly do. This is how and where, some good ole fashion, marketing triangulation comes into play.Stick around, this little eye opener, just may be the marketing or promotional hinge. Your business or service needs.
Being Creative Doesn’t Automatically Mean You Have To Be The Most Creative Marketer Ever!
Case in point. Let’s quickly get back to the marketing basics if you will.Okay? Then gradually build from there. So let’s take an incredibly popular, single location, independently owned, women-s clothing boutique. Which is definitely upscale and it’s currently located, in a rather popular mini strip mall.
Which is located, in a much nicer area of town. And you’re one of the senior marketing directors, for an incredibly successful, retail, designer jeweler.
And to date, your ideal customer, has a total lifetime customer value metric, of somewhere between $1,500- $10,000 dollars. Give or take, over the next five to seven year period.
And speaking of the mini mall. Currently, five of the seven available commercial spots, are leased. Two, for whatever reasons, are not.And three of the five, have commercial tenants, who at least 40-55% of their current customers or clients are women.
Typically between the ages of 20- 55. Which means, you’re top female sales reps.Will reach out to either the owners or top managers.
And offer to let them purchase, at least one piece of jewelry up to $1,500 or X amount of dollars.And they save 20 or X% off the current retail price.
Plus as long as they join your opt in email/mobile marketing list.They automatically save up to 45% off the normal retail cost, at time of purchase.
And they automatically receive five, extremely time sensitive gift certificates, to pass along to whomever they like.
And as long as least three of the gift certificates gets redeemed, before the hand written expiration expires.They (for an extremely limited time of course.) They also get to purchase, an extremely eye catching pair, of diamond studded earrings.
Which normally retails for at least $650 dollars a pair. Say what? But there cost, during the grace period, is just $300 dollars or X.
What Type Of Positive Word Of Mouth Or mouse Buzz Can You Or Your Major Competitors Consistently Create!
Before officially moving on. For just a marketing moment. Stop and consider, what’s most likely to happen,even if just one of the three, potentially available other businesses, located in the same mini mall as the upscale women-s clothing boutique.
Decides to partner in some potentially profitable way, with either your designer jewelry store. Or the women-s clothing boutique.
First of all. That business or service, has current, future and at least a few in-active customers or clients, correct? Absolutely.And they have current and future vendors, right?
Plus, it certainly won’t hurt your visibility, when the owners of the business and a few of their key, female managers or regular employees, are constantly strutting around.
With some of your very best looking bling on.Don’t you agree? Plus, they potentially have, really close sisters, sister in laws. Aunts, Moms, daughters, who may be at least 18.
Close neighbors, or brothers, who have either a spouse, or a live in significant other. Or a steady girlfriend. So you know, when any of these particular females, see their eye catching bling. At least some of them.
Will definitely want to get hooked up asap, correct? For sure.
Let’s Go Even Further Into Your Sales Front And Back End Funnel!
So think about these four major, traditional sales event days, just for the women-s clothing boutique. Mothers & Valentines Day. New Years eve and National Secretaries Day.
Here’s how you or your major competitors, initially help the women-s clothing boutique. Generate a ton of, positive, viral word of mouth and mouse buzz.
Even if they don’t necessarily have money set aside in their weekly or monthly advertising/marketing budget. Say what? Is that not interesting? Absolutely.
Here’s what you do. For each of those sales event days. Before hand, you or one of your main managers.Will arrange to purchase, (at cost of course.) Some of your top JV partners, high end champagne. Because they’re a major distributor in your area.
And they definitely won’t mind the additional exposure, to women who routinely earn, high five and six figure a year incomes, right? Would you? Me either.
So you purchase at least ten bottles, of one of their best tasting, mid level champagnes. Which normally retails, for at least $650 dollars a bottle.
And here’s what you suggest, the women’s clothing store do with eight of them. Basically, (especially if) they’re doing any Facebook lives, during any of these sales events.
Once You Start The Marketing Snowball Effect! (You’ll Reap The Long Term Residual Affects As Well!)
The first X number of women through the door. Will automatically be directed over to a make shift table. Where they will be served, one free, tall glass of extremely great tasting. Not exactly cheap, mid level champagne.Say what?
Until all eight or X number of bottles are gone.Remember, you’re gonna save at least two of them. And coming up very shortly in part two. You’ll discover at least three more potentially profitable reasons ‘why?”
Being creative, on some level. Is definitely the key, to some long term, potentially profitable, geometric growth.Don’t you agree?
You Definitely Have It Within Your Power To Generate Some Potentially Bank Account Filling Geometric Growth!
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