How And Why Being Consistent As All Get Out Is A Potentially Valuable Marketing Asset!
Who do you currently know who you would say is the poster child for being consistent? Whether they’re consistently good or bad. Have you noticed you and I seem to take notice to some degree or another, whenever an individual or company is outrageously consistent.
Maybe you know of a friend, relative, sibling, spouse or ex spouse, co-worker, employee and or a neighbor or their kid or a world wide brand gets extremely well known for constantly doing X.
And since they’ve been doing whatever extremely well for a while. Being so consistent about it has definitely caught your eye, right? And their consistency in and of itself is now more or less part of their brand.
Take for example baseball great. Hall of famer Derek Jeter. To date “Jeets” as he was often referred to by both his teammates and opposing players and coaches as well. Derek Jeter is the only Yankee player to ever amass 3,000 total career hits. Clearly his career homerun stats doesn’t put him in the top five Yankee players who hit the most home runs.
But when you think about some o the most iconic Yankee players of all time. To date only Derek has amassed 3,000 total career hits.
So How Does Being So Consistent Become A Potentially Profitable Marketing Asset?
Take for example Aweber my current paid email service provider of choice. Although they’re are definitely plenty of other reputable choices for a paid autoresponder service provider.
Aweber has definitely reached legendary status for their outstanding customer service care reps. And they have received multiple annual rewards for outstanding customer service to prove it.
So even though some of the big time, online marketing gurus or guruettes may tout other services. For this particular feature or that. Aweber continues to receive awards of recognition for their outstanding customer service.
And one of the main incredibly low cost ways they consistently convert their customer service obsession into new business. Is when tons of their registered affiliates such as myself.
Constantly go out of their way to make their/our respective tribes aware of their service. Customers inside the United States can call toll free, from 8 am – 8 pm EST. And one of their extremely well trained and extremely knowledgeable customer service care reps.
Will literally do their best to help you resolve your issue(s) as quickly and painfully as possible.
Sadly Outstanding Customer Service Both On Or Offline Is Very Rare!
Unfortunately, you know know the drill all too well. You either reach out to an online business or online marketer’s customer service. And you either get crickets as a response. Or it takes far too long for anyone to respond at all. Or their response takes a while.
And trying to resolve your issue(s) via email or chat can be or quickly become incredibly frustrating, agreed? Perhaps you’ve noticed some of the big name marketers. Even after you’ve invested hundreds or even thousands of dollars in their. Take your pick
1.) Higher end educational courses or services
2.) Higher end coaching or consulting packages.
3.) Higher end mastermind programs.
4.) Higher end affiliate offers. (Be it a higher priced affiliate product or service.)
And let’s say they recommend a paid email service provider to you. The one they’re currently using. They still expect you to invest anywhere from $400- $3,500 dollars per hour. For them to personally walk you through using the system.
Granted, more than likely the paid email mail service provider has some sort of video training to go along with their service. But if you still have a few nagging questions. Some of these marketers will still charge you and I extremely big bucks to try and help you.
But What If You Don’t Currently Have Extremely Deep Pockets In Order To Invest In Even More One On One Training? (What Then?)
Take a closer look at this hopefully, extremely eye opening example of the type of additional costs you could be potentially experiencing. Let’s say you’ve already invested $4,497 dollars on semi high end coaching or consulting package X from guru or guruette marketer X.
And now even though you’ve watched a few or several youtube videos or several “how to” videos from the paid email service providers training videos portal.
Let’s say the marketer currently charges $1,500 dollars per hour. So now you add an additional $1,500 dollars or X more to your front end costs. On the other hand entrepreneur. Once or as soon as you or your major competitors become a customer of Aweber.
This can also be accomplished by signing up for your free account. And even though the services are limited with the free version of their service. Because you can only have one list with your free account.
But you don’t invest a nickel until your list grows beyond 500 subscribers. But any time you have any questions. For those of you located within the US. You simply call Awebert’s toll free number. And those of you located outside the US. You just call their regular number during the business hours previously stated.
Ladies And Gentlemen You Can Strategically Turn Standard Business Costs Into Long Term Profit Centers!
And your only cost each time you do so is your current international phone rate charges. So what if you need help three different times during the course of the next month.
And each call adds up to twenty minutes each. For a total of one hour (60 minutes.) By accessing the guru or guruettes one on one consulting. You’ve just invested an additional $1,500 or X amount of dollars in front end costs.
And just so you understand. Aweber has a ton of extremely well paid customer care rep specialist. Some of whom currently work full or part time. So obviously these experts are not cheap. And it may or may not include certain benefits.
Or certain benefits after X number of months employed. Which explains “why” the moment you and I build an opt in email list over 500. Your previously free account now becomes a paid one. And if you were using their paid version. And your list exceeds 500. Your monthly or quarterly or annual rates go up.
This way Aweber can continue to afford to provide their award winning customer service. Hopefully you now have a much better and deeper understanding “how” and “why” being consistent can or quickly become a potentially value marketing asset and o resource. Don’t you agree?
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that you can apply to your business, product or service in the next 30 days or less!
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